Wohnungswirtschaft heute

What Wohnungswirtschaft heute does

Wohnungswirtschaft heute, legally Wohnungswirtschaft Heute Verlagsgesellschaft mbH, is a privately held German digital publishing company headquartered in Bosau, Schleswig-Holstein, founded in 2009. It operates a free, ad-supported digital trade journal targeting approximately 3,000 housing companies in the DACH region, primarily German cooperatives (Genossenschaften), municipal housing companies, and church housing companies. The platform publishes a main monthly journal plus specialized sub-brand editions covering technology (technik), digitalization (digital), energy (energie), and architecture, along with dedicated forums for water damage prevention (Forum Leitungswasser) and operating cost management (Betriebskosten aktuell).

The technology platform is built on commodity CMS infrastructure: WordPress with Google Analytics, Adobe Typekit fonts, and social media plugin integration across Facebook, Twitter, Google+, and YouTube. Content is distributed via direct website access, free weekly PDF newsletter subscription, search engine discovery, and a cooperative partnership with the Austrian publication WohnenPlus extending reach into Austria and Switzerland. All editorial content is freely accessible without paywall, and the publication maintains a permanently searchable archive of housing-industry expertise.

The business model relies on advertising and marketing services revenue, specifically banner advertisements and sponsored content placements on the website and PDF newsletters. The company has no institutional investors, no parent company, no acquisitions, and no funding rounds; it operates as a lean, founder-led Verlagsgesellschaft led by Managing Director and Editor-in-Chief Gerd Warda. Title protection has been secured under German trademark law (§5 Abs. 3 MarkenG) across multiple sub-brand identities, signalling intent to expand into regional and insurance-related verticals.

Name

Wohnungswirtschaft heute

Legal name

Wohnungswirtschaft Heute Verlagsgesellschaft mbH

Website

https://wohnungswirtschaft-heute.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Wohnungswirtschaft heute is a German digital trade journal publisher, founded 2009, serving approximately 3,000 housing cooperatives, municipal, and church housing companies across the DACH region via a free, advertising-supported online platform and weekly PDF newsletters covering housing technology, energy, digitalization, and operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bosau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: The platform generates revenue through advertising and marketing services, including banner advertisements and sponsored content placements on the website and newsletters.
2. Digital Content Distribution: Free digital content accessible via website, newsletter subscription, and search engines. All content freely accessible online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wohnungswirtschaft heute operates a free-access digital Fachzeitschrift (professional journal) for the German housing industry, distributing editorial content via its website and weekly PDF newsletters. The publication covers housing industry topics including technology, energy, digitalization, architecture, building transformation, water management, and operating costs, serving housing cooperatives, municipal, and church housing companies across Germany, Austria, and Switzerland.

Product overview

Wohnungswirtschaft heute is a multi-channel digital publishing platform consisting of a main trade journal plus specialized modules. The core product is the main digital journal covering all aspects of the German housing industry. This is supplemented by four specialized editions (technik, digital, energie, architektur) published as monthly PDF magazines on Wednesdays, plus the Forum Leitungswasser for water damage prevention and Betriebskosten aktuell for operating cost topics. All content is freely accessible via the website, with PDF magazines and newsletters available by subscription. The company operates as a knowledge platform serving approximately 3,000 housing companies in Germany, including cooperatives, municipal, and church housing enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• WohnenPlus: Partner magazine in Austria, part of the cooperative publishing network

Products and services

• Wohnungswirtschaft heute (Hauptausgabe)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WohnenPlus (Austria)coreStrategic or Co-development PartnerCooperation with Austrian partner publication WohnenPlus for providing professional solutions from and for the real estate and housing industry in Germany, Austria, and Switzerland. PDF professional journals are distributed in cooperation with the Austrian partner.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bauverlag (BM Media): German trade publisher covering the construction and building industry with magazines, digital platforms, and events. Comparable as a broader-incumbent publisher of building/housing trade content with overlapping advertiser categories (building tech, energy, materials).
• dfv Deutscher Fachverlag: German B2B trade media group publishing across multiple verticals including real estate and construction. Comparable as a broad-incumbent trade publisher whose real-estate titles target an overlapping professional audience and advertiser pool.
• Haufe Group (Haufe Real Estate): Large German B2B media and software company with a real-estate media division serving tax advisors, property managers, and housing companies. Comparable as an established incumbent in B2B content/media for the German housing industry, though operating across many verticals beyond Wohnungswirtschaft heute's narrow focus.

Direct peers

• Immobilien Manager Verlag (IMM): Publisher of the German 'Immobilien Manager' trade magazine covering commercial and residential real estate management. Directly comparable as a B2B trade journal serving the same German housing/real-estate professional audience with advertising-supported content.
• Immobilien Zeitung (IZ): Leading German weekly newspaper for the real-estate industry, covering housing companies, investors, and project developers. Comparable as an advertising-supported trade publication targeting the same Wohnungswirtschaft buyer base with news and analysis.

Others

• GdW (Bundesverband deutscher Wohnungs- und Immobilienunternehmen): German umbrella association for the housing and real-estate industry, publishing member communications, policy positions, and industry data. Not a direct commercial peer, but addresses the same housing-company audience with authoritative content that competes for reader attention and advertiser relevance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wohnungswirtschaftheute
• LinkedInlinkedin.com/company/wohnungswirtschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnungswirtschaft heute