MCORE Foundation

What MCORE Foundation does

MCORE Foundation is a 501(c)(3) non-profit organization headquartered in Powell, Ohio, that delivers preventative cardiac screenings to youth aged 12–22, primarily through school-day programs at participating K–12 schools. Its core service is an ECG plus limited echocardiogram, performed by registered pediatric cardiac sonographers and interpreted by board-certified pediatric cardiologists, with results delivered as PDF and .mp4 files on a HIPAA-compliant portal where families and physicians can access them indefinitely. The screening workflow is operated on a proprietary automated platform, the mCORE (Mobile Cardiac Overview and Risk Evaluation) assessment system, which handles parent online registration, account creation, scheduling, and result delivery. The non-profit operates three product lines: youth preventative cardiac screenings (core), CPR & AED training (free to school partners under the American Heart Association hands-only curriculum), and MCORE 23+ adult preventative cardiac screenings offered through corporate wellness partners.

The business model is donation-driven and event-funded. Families pay a nominal $79 donation per youth screening against a stated clinical benchmark value of $2,500, with partner contributions sometimes reducing or eliminating the out-of-pocket ask; payment can be made via flex spending, HSA, or wellness accounts because preventative cardiac screenings are not typically covered by insurance. Supplementary funding comes from grants, corporate sponsorships, and two annual fundraising events — Heart of a Champion (a Columbus-area strolling food and wine experience) and The Match (a charity golf outing). Distribution is school-led, augmented by hospital-system partnerships with Cleveland Clinic, Mercy Health, Ohio Health, Baptist Health, Licking Memorial, and Anderson Hospital; large urban school districts (Columbus, Akron, Cleveland Metro); an NFL coalition partnership supporting legislative advocacy; and a network of memorial/charitable foundations funding named screenings. The organization reaches 11 states and over 400 participating schools, with no disclosed revenue, headcount, or screening-volume figures.

The entity was incorporated as MCORE Foundation in 2014, but its operating lineage traces to a 2008 mCORE, LLC initiative formed after a 15-year-old died from sudden cardiac arrest during basketball practice. The organization is governed by an independent board of directors (no parent company, no disclosed private-equity or venture backing) that includes cardiovascular and pediatric-medicine clinicians, cardiac-device industry veterans (e.g., Boston Scientific cardiac rhythm management), pharmaceutical sales leadership (AstraZeneca, Bristol-Myers Squibb), and former Miss Ohio Lindsay Davis, who authored Ohio Senate Bill 252 ("Lindsay's Law") mandating SCA education and CPR training for coaches and teachers. The foundation has been recognized with the 2024 GuideStar/Candid Gold Seal of Transparency.

Name

MCORE Foundation

Legal name

MCORE Foundation

Website

https://mcorefoundation.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MCORE Foundation is a Powell, Ohio-based 501(c)(3) that delivers preventative ECG and echocardiogram cardiac screenings to youth ages 12–22 through 400+ partner schools across 11 U.S. states, supplemented by adult corporate-wellness screenings, CPR/AED training, and donation-, grant-, and event-funded operations.

Ownership category

akta.pro rank

Product category

Preventative Cardiac Screening Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Testing Laboratories (8734), Services-Educational Services (8200)

akta.pro primary industry

Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE)

akta.pro secondary industries

Preventive Cardiology & Lipidology (HLAKABAF), Health Screening & Preventive Care Programs (Vision/Hearing/Immunization) (EDACAMAJ), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Preventative cardiac screening
• Youth heart screening
• ECG echocardiogram testing
• Sudden cardiac arrest prevention
• Nonprofit health screening

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Screening Donations: MCORE Foundation provides cardiac screenings for a nominal donation of $79, with some screenings requiring no donation due to partner contributions. As a non-profit, screening donations are re-invested to continue serving all populations regardless of ability to pay.
2. Grants: Funding comes from grants as a non-profit organization.
3. Fundraising Events: Annual major fundraising events including Heart of a Champion (strolling food and wine event) and The Match (charity golf event).
4. Corporate Partnerships: Corporate sponsors provide funding and support to enable screenings at low or no cost to communities, especially underserved populations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MCORE Foundation provides preventative cardiac screenings (ECG plus limited echocardiogram) for youth ages 12-22, performed by registered pediatric cardiac sonographers and interpreted by board-certified pediatric cardiologists, delivered primarily through school-based partnerships during the school day. The foundation also offers American Heart Association hands-only CPR and AED training to school partners and an adult preventative cardiac screening program (MCORE 23+) for corporate wellness partners. All screening results are delivered electronically and stored on a HIPAA-compliant medical site.

Product overview

MCORE Foundation provides preventative cardiac screening services for youth ages 12-22. The core offering is the Preventative Cardiac Screenings program, which includes ECG and echocardiogram testing conducted by registered pediatric cardiac sonographers and interpreted by board-certified pediatric cardiologists. The organization operates an online registration platform for parents and delivers results through a HIPAA-compliant portal. Additional services include CPR & AED Training for school partners and MCORE 23+ adult preventative cardiac screenings for employers and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Cardiac Screenings ECG and limited echocardiogram testing for youth ages 12-22, conducted by registered pediatric cardiac sonographers and interpreted by board-certified pediatric cardiologists. Screenings are offered at participating schools with online parent registration; results are delivered electronically and stored on a HIPAA-compliant medical site for ongoing access and sharing with medical providers.
• CPR & AED Training

Quantifiable outcome

• 38% survival rate when bystanders provide CPR and use AED before EMS arrives (American Heart Association)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Mercy HealthcoreStrategic or Co-development PartnerHospital system partner providing heart screenings in conjunction with physical nights, wellness programs, and sports partnerships. MCORE Foundation provides screening data to support research for sudden cardiac arrest in youth.
• Baptist HealthcoreStrategic or Co-development PartnerHospital system partner providing heart screenings in conjunction with wellness programs and sports partnerships.
• Ohio HealthcoreStrategic or Co-development PartnerHospital system partner providing heart screenings in conjunction with physical nights, wellness programs, and sports partnerships.
• Cleveland CliniccoreStrategic or Co-development PartnerHospital system partner providing heart screenings in conjunction with wellness programs and sports partnerships.
• Licking Memorial HospitalcoreStrategic or Co-development PartnerHospital partner providing heart screenings and hosting screening events at their facilities in Newark and Pataskala locations.
• Anderson HospitalcoreStrategic or Co-development PartnerHospital system partner providing heart screenings in conjunction with wellness programs and sports partnerships.
• Heart to PlaycoreStrategic or Co-development PartnerPhysical program partner supporting cardiac screenings for athletes.
• NFL CoalitionflagshipGTM or Marketing PartnerMCORE Foundation is part of the NFL coalition to raise awareness and pass legislation related to cardiac emergencies. Partnership helps drive legislative advocacy and SCA awareness.
• Greg Holthaus Memorial FundcoreStrategic or Co-development PartnerCharitable organization sponsoring heart screening events in memory of Greg Holthaus. Supports screenings in Affton, Edwardsville, and Highland, IL areas.
• Columbus City SchoolscoreStrategic or Co-development PartnerMajor school district partner hosting heart screening events for students.
• Akron City SchoolscoreStrategic or Co-development PartnerMajor school district partner hosting heart screening events for students.
• Cleveland Metro SchoolscoreStrategic or Co-development PartnerMajor school district partner hosting heart screening events for students.
• Zac Mago FoundationcoreStrategic or Co-development PartnerCharitable foundation sponsoring screening events in partnership with schools including LaVille Jr./Sr. High School and John Glenn High School (IN).
• Cincinnati BalletminorStrategic or Co-development PartnerArts organization partner supporting cardiac screening awareness and programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parent Heart Watch: National network of parent-led non-profits advocating for SCA prevention in youth, including cardiac screenings and AED deployment in schools — directly overlapping MCORE's advocacy and screening focus.
• Who We Play For: Non-profit that provides free ECG screenings to youth athletes to detect heart conditions that can cause sudden cardiac arrest, with a similar school-based delivery model and youth athlete focus.
• Heart for Athletes: Non-profit providing free cardiac screenings to student athletes, with similar model combining ECG screening, school partnerships, and youth athlete outreach.
• Simon's Heart: Youth-focused non-profit offering free heart screenings, CPR training, and AED placement in schools; comparable mission, target demographic, and school-distribution model.
• Eric Paredes Save A Life Foundation: Non-profit providing free heart screenings to teens, with similar ECG-based screening protocols, school-based delivery, and youth SCA awareness mission.
• Young Hearts for Life: Cardiac screening non-profit offering free ECG screenings to high school students in Illinois and surrounding states; directly comparable on youth screening and school-based distribution.
• Cardiac Risk in the Young: UK-based charity providing cardiac screening for young people, raising awareness of SCA in youth; comparable mission and screening-led delivery model though operating in a different geography.
• Anthony Bates Foundation: Non-profit dedicated to preventing sudden cardiac death in youth through screening, AED placement, and awareness — overlapping mission and school-community delivery.

Regional players

• Play for Patrick Foundation: Non-profit providing heart screenings and AEDs in schools in a more regional footprint; comparable mission and screening delivery but concentrated in a narrower geography.

Broad incumbents

• American Heart Association: Large national non-profit funding cardiovascular research, CPR training, and AED programs — overlaps with MCORE's CPR/AED training product and SCA awareness mission at a much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcore-foundation
• Instagraminstagram.com/mcore.foundation
• Xx.com/mCOREFoundation
• Facebookfacebook.com/MCOREFoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MCORE Foundation