Radolfzell Tourismus

What Radolfzell Tourismus does

Tourismus- und Stadtmarketing Radolfzell GmbH, operating under the brand 'Radolfzell Tourismus', is the official destination management organization (DMO) and city marketing entity for Radolfzell am Bodensee, Germany. Founded in 2012 when the city spun off its tourism and city marketing operations into a separate municipal GmbH, the organization serves the approximately 30,000-resident city — the third-largest on Lake Constance — with a team of approximately 15-17 staff. Its core functions include operating tourist information offices (year-round at the Radolfzell train station, seasonally in Markelfingen), coordinating accommodation bookings across hotels, holiday apartments, camping, and motorhome sites, and issuing the BODENSEECARD WEST digital guest card that provides free local public transport and discounts at 160+ regional attractions.

The organization runs a digital platform built on Neos CMS (Linux, Apache, PHP, MySQL stack), integrated with mein.toubiz (Baden-Württemberg state tourism database), Outdooractive (outdoor activity routing), OpenWeatherMap (weather data), AVS GmbH (guest card processing), and the bodenseewest.eu booking system. Content products include the bimonthly 'zeller Magazin city magazine (published via Labhard Medien GmbH), the Radolfzell 360 virtual panorama viewer, free WiFi hotspots across the city and outlying districts, weather/webcam services, and the 'zeigmal' mobile app.

Revenue is generated through multiple streams: Kurtaxe (visitor tax at €2.80/person/night), Bodensee Card PLUS affiliate commissions (via IBT GmbH), advertising in publications and outdoor signage (€219+ per town entrance board placement, €250+ for banner placement, Filmnächte commercials), event sponsorship (Radolfzeller Filmnächte outdoor cinema, Abendmarkt, Altstadtfest), and core municipal funding from the City of Radolfzell. The organization's strategic positioning combines the regulatory monopoly of an official DMO with ecosystem integration across regional transport, accommodation, and attraction partners.

Name

Radolfzell Tourismus

Legal name

Tourismus- und Stadtmarketing Radolfzell GmbH

Website

https://radolfzell-tourismus.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Radolfzell Tourismus is the official municipal destination management organization for Radolfzell am Bodensee, Germany (pop. ~30,000), operating tourist information services, accommodation booking, and the BODENSEECARD WEST guest card providing free public transport and attraction discounts to visitors of Lake Constance.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Destination marketing services
• Tourist information
• City marketing
• Accommodation booking
• Event ticketing services

Headquarters

HQ city

Radolfzell

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Visitor Tax/Kurtaxe Collection: Collection of visitor's tax (€2.80 per person per night) from overnight guests, which funds the BODENSEECARD WEST benefits including free local public transport.
2. Bodensee Card PLUS Affiliate Revenue: Affiliate partnership with IBT GmbH for Bodensee Card PLUS sales, earning commissions when visitors purchase cards through the website.
3. Advertising in Publications: Sale of advertising space in the 'zeller Magazin (bimonthly city magazine, published through Labhard Medien GmbH) and the annual Guest Journal.
4. Event Sponsorship and Advertising: Revenue from Werbespots (commercials) shown before films at Radolfzeller Filmnächte outdoor cinema events, including video spots and advertisements.
5. Outdoor Advertising: Outdoor advertising including signage on town entrance boards (€219 + VAT for 2+ weeks) and banner placement on Bannermastanlage (€250 + VAT).
6. Municipal Funding/City Marketing: Core funding from the city of Radolfzell for city marketing activities, established when tourism and city marketing were spun off into GmbH in 2012.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Radolfzell Tourismus operates as the official destination marketing organization for Radolfzell am Bodensee, providing in-person and online tourist information, accommodation and experience booking services, the BODENSEECARD WEST and Bodensee Card PLUS guest cards, event organization and ticketing, publication of the 'zeller' Magazin, and city marketing for the municipality. It serves leisure visitors, group travelers, conference and event organizers, and the local hospitality industry through its physical tourist information offices, website, and partnerships within the Lake Constance tourism network.

Product overview

Radolfzell Tourismus operates as the official tourism and city marketing organization for Radolfzell am Bodensee, offering a comprehensive portfolio of tourism services centered around its website platform. The core offerings include tourist information services (both in-person and digital), an accommodation booking platform for hotels, holiday apartments, camping, and motorhome sites, and the BODENSEECARD WEST visitor card providing free local public transport and discounts at over 160 regional attractions. The digital product suite encompasses the 'zeller Magazin bimonthly city publication, Radolfzell 360 panoramic viewer, free WiFi hotspot network across the city, weather and webcam services, and the zeigmal mobile app. Event services include ticketing for local festivals and the annual open-air cinema (Filmnächte). The organization also coordinates conference venues including the Milchwerk cultural center, RIZ conference center, and Mettnau meeting facilities. Additional services encompass motorhome sites (Mettnau and Herzen), free outdoor advertising opportunities, and brochure ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Service In-person and online visitor advisory for travelers to Radolfzell am Bodensee, providing information on accommodations, sights, activities, transport, and local services. Delivered through the organization's tourist information offices and the official website; intended for leisure visitors, group travelers, and tour operators.
• Accommodation Booking Online and in-person booking of hotels, guesthouses, holiday apartments, and other accommodations in and around Radolfzell, facilitated through the mein.toubiz platform integration. Targeted at leisure travelers and groups visiting Radolfzell am Bodensee.
• BODENSEECARD WEST Guest card for overnight visitors to the western Lake Constance region including Radolfzell, providing free or discounted access to participating attractions, sights, and experiences. Issued via participating accommodation providers; intended for leisure travelers staying in the region.
• Bodensee Card PLUS Cross-border guest card for the four-country Lake Constance (Bodensee) region (Germany, Austria, Switzerland, Liechtenstein), offering free entry and discounts at more than 190 attractions and free use of public transport. Sold through participating accommodation providers as an optional upgrade.
• 'zeller' Magazin Official tourist and city magazine of Radolfzell, featuring destination content, events, and advertising opportunities for local businesses. Distributed to visitors and interested residents; supports both visitor information and advertising revenue.
• Event Ticketing Sale of tickets for events in Radolfzell am Bodensee, handled via the Reservix ticketing platform. Available to visitors and residents through the organization's website and on-site sales points.
• Conference and Event Venue Service Support for conference, meeting, group, and event organizers in Radolfzell, including venue and accommodation sourcing and on-the-ground coordination. Targeted at corporate and association event organizers seeking a local single point of contact.
• City Marketing Services City marketing and branding services for the City of Radolfzell, promoting the town to residents, businesses, and potential newcomers and investors. Distinct from destination marketing aimed at visitors.
• Group and Guided Tour Services Guided city tours, group programs, and themed experiences offered to visitors of Radolfzell, including themed walks and seasonal programs. Sold to leisure travelers, school groups, and tour operators.

Quantifiable outcome

• Free local public transport for visitors through BODENSEECARD WEST in VHB zones 1-5 + 33 including trains to Überlingen and Stein am Rhein
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Stadt Radolfzell (City of Radolfzell)coreStrategic or Co-development Partner · 1 January 2012The city established the Tourismus- und Stadtmarketing Radolfzell GmbH in 2012 by spinning off tourism and city marketing functions. The organization operates as the official destination management and city marketing entity for the municipality.
• OutdooractivecoreTechnology or IntegrationIntegration of Outdooractive platform for outdoor activity route planning, hiking trails, cycling routes, and digital tourism database access. The platform provides GPS data and electronic databases for the digital tourism sector.
• Westlicher Bodensee TourismuscoreStrategic or Co-development PartnerRegional tourism partnership covering Western Lake Constance area including Konstanz and the surrounding region, with joint marketing and sustainability initiatives.
• Bodensee.eu (Four Countries Region)minorStrategic or Co-development PartnerRegional tourism collaboration across the Four Countries Lake Constance region spanning Germany, Austria, Switzerland, and Liechtenstein.
• Tourismus Baden-Württemberg / The LändminorStrategic or Co-development PartnerState-level tourism marketing partnership promoting the Baden-Württemberg region including Lake Constance as part of the 'The Länd' regional brand.
• IBT GmbHcoreGTM or Marketing PartnerAffiliate partnership for Bodensee Card PLUS sales. When visitors purchase through the website, the organization earns commissions through an affiliate link arrangement.
• AVS Abrechnungs- und Verwaltungs-Systeme GmbHcoreTechnology or IntegrationTechnical service provider for the BODENSEECARD WEST guest card system, handling digital card distribution and processing on behalf of the tourism organization.
• Labhard Medien GmbHcoreChannel Partner/ Reseller/ DistributorPublishing partner for the 'zeller Magazin city magazine. Labhard handles advertising sales and distribution for the bimonthly publication.
• REGIO Konstanz-Bodensee-Hegau e.V.coreStrategic or Co-development PartnerRegional development association that serves as the enforcement body for digital accessibility compliance and handles complaints regarding website accessibility.
• Narrizella Ratoldi 1841 e.V.minorStrategic or Co-development PartnerLocal carnival society maintaining Fasnacht traditions and operating the Museum im Zunfthaus showcasing carnival history.
• Trachtengruppe Alt-Radolfzell e.V.minorStrategic or Co-development PartnerTraditional costume society with approximately 120 members preserving and performing local heritage dress traditions, particularly for Hausherrenfest.
• Deutsche Bahn / ÖPNV NetworkscoreStrategic or Co-development PartnerPartnership for regional train connections (Seehas, Seehäsle) and integration with BODENSEECARD WEST for free local public transport access.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany marketing the country internationally. Radolfzell benefits from inbound international campaigns but does not directly compete; included as the top-tier incumbent defining the broader German tourism ecosystem.
• Tourismus Baden-Württemberg: State-level DMO for Baden-Württemberg operating under the 'The Länd' brand. Radolfzell Tourismus is a partner; this is the higher-tier incumbent doing statewide destination marketing that Radolfzell contributes to and benefits from.

Others

• Outdooractive AG: Technology partner integrated with Radolfzell Tourismus for outdoor activity route planning, hiking/cycling trails, and GPS data. A key enabling infrastructure provider rather than a competitor — illustrative of the digital ecosystem around DMO operations.

Direct peers

• Bodensee Tourismus GmbH: Regional DMO coordinating the Four Countries Lake Constance destination across Germany, Austria, Switzerland, and Liechtenstein. Radolfzell Tourismus is a member/partner; the regional body is the higher-tier coordinator of marketing campaigns and cross-border product development.
• Überlingen Tourismus: Tourism organization for Überlingen, a Lake Constance spa town just west of Radolfzell along the BODENSEECARD WEST transport corridor. Operates a similar municipal DMO model focused on wellness tourism and lake-side leisure — a close functional peer.
• Meersburg Tourismus: DMO for Meersburg, a heritage lakeside town on Lake Constance directly adjacent to the Radolfzell catchment. Operates castle visits, wine tourism, and lake cruise promotion — comparable in scale and function to Radolfzell Tourismus.
• Konstanz Tourismus: Official DMO for Konstanz, the largest city on Lake Constance and direct neighbor of Radolfzell. Operates the same model: tourist information, accommodation booking, Bodensee guest card distribution, city marketing, and event programming for a larger catchment — making it the closest comparable peer.
• Lindau Tourismus: Tourism organization for Lindau, the eastern-most German city on Lake Constance. Comparable in operating a municipal DMO with harbor/lake cruise promotion, accommodation booking, and Bavarian state-level coordination — same operating model.
• Friedrichshafen Tourismus: Official DMO for Friedrichshafen, the second-largest city on Lake Constance. Operates tourist information, accommodation booking, and event programming for an airport-adjacent catchment with Zeppelin/Zeppelin Museum attractions — directly comparable in scope and scale to Radolfzell.

Regional players

• Bregenz Tourismus & Stadtmarketing GmbH: Austrian DMO for Bregenz on the eastern shore of Lake Constance, with comparable visitor services, Bregenz Festival promotion, and lake cruise coordination. Operates the same DMO model but on the Austrian side of the cross-border destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Radolfzell.am.Bodensee
• Instagraminstagram.com/radolfzell_tourismus
• Xx.com/radolfzell_see
• LinkedInlinkedin.com/company/tourismus--und-stadtmarketing-radolfzell-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radolfzell Tourismus