Farinas Marketing Services

What Farinas Marketing Services does

Farinas Marketing Services is a Cairo-headquartered B2B marketing agency founded in 2016 by Eng. Sabreen Morsey, operating regional hubs in Riyadh and Jeddah with a listed branch in the USA. The firm serves 50+ B2B organizations across Egypt, Saudi Arabia, and the broader GCC, targeting startups (Seed to Series B), SMEs, and enterprises in FinTech, HRTech, LogTech, PropTech, EdTech, manufacturing, and industrial verticals that lack in-house marketing capability. The company is positioned as a fractional CMO replacement, with service delivery bilingual in Arabic and English to suit relationship-driven GCC market dynamics.

The company's product portfolio is organized into four integrated service lines: a six-month Full Digital Marketing programme covering ICP definition, positioning, CRM and analytics setup, SEO, email, LinkedIn, and ABM execution; modular Lead Generation and Digital Execution services (website build, SEO, LinkedIn outreach, appointment setting); quarterly Marketing Consultations and fractional CMO retainers; and bilingual Workshops and Training for accelerators, VC funds, universities, and corporate teams. Supporting these are a free B2B Marketing Health Check assessment tool and the Art of Marketing Podcast.

Underlying the offering is an AI-enabled B2B growth framework that combines AI-assisted market research, continuous account tracking on live trigger events (funding, hiring, expansion), generative AI for personalized email and LinkedIn outreach, and multichannel workflow automation, all subject to strict human governance before deployment. The company has no disclosed proprietary AI models or patents; its technology edge rests on GCC-specific market intelligence, a contact database of 40,000+ B2B contacts, accumulated campaign benchmarks, and integrations with HubSpot, Google Analytics, and the Zoho suite.

Farinas operates as a professional services firm with a sales-led, enterprise field-sales motion targeting mid-market and enterprise buyers via free discovery calls, free assessment tools, accelerator/VC channel partnerships, and client referrals. Revenue is generated through multi-month subscription programmes, quarterly retainers, and monthly service modules, with pricing not publicly disclosed. The firm is privately held by its founder, with no institutional equity funding beyond a $5,000 Tony Elumelu Foundation grant received in 2019.

Name

Farinas Marketing Services

Legal name

Farinas Marketing Services

Website

https://www.farinasmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Farinas Marketing Services is a Cairo-based B2B marketing agency serving 50+ startups, SMEs, and enterprises across Saudi Arabia and the GCC with AI-enabled, human-governed services spanning full digital marketing programmes, lead generation, fractional CMO consulting, and bilingual training.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Other Services Related to Advertising (54189), Marketing Research and Public Opinion Polling (541910), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• B2B marketing services
• Lead generation
• Account-based marketing
• Fractional CMO
• Marketing training

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Full Digital Marketing Programme: 6-month end-to-end marketing execution programme built for pipeline, combining strategy, brand positioning, SEO, social media, email, and paid campaigns. Includes clear deliverables, timelines, and pricing. Targets B2B startups and SMEs entering or scaling in MENA.
2. Lead Generation & Digital Execution Services: Standalone and bundled services including ICP definition, LinkedIn outreach, appointment setting, website build/redesign, SEO, and ABM campaigns. Delivered with clear deliverables, timelines, and pricing. Services include Lead Generation & ABM, Website Design & Content, SEO Standalone, and LinkedIn Company Page Management.
3. Marketing Consultations & Fractional CMO: Quarterly retainers with defined scope and deliverables for strategic marketing guidance. Services include marketing strategy audit, ICP & market positioning, GTM advisory, performance review, content strategy, and fractional CMO engagement. No long-term contracts; pay for what you need.
4. Workshops & Training Programmes: B2B marketing training for accelerators, VC funds, universities, and corporate teams. Three programmes: B2B Go-To-Market Bootcamp (full day, on-site or virtual), Marketing for Startups multi-session online course, and Custom Corporate Training Programme scoped to organisational needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Farinas Marketing Services is a B2B marketing agency that delivers full-stack marketing services — from ICP definition, market positioning, and brand strategy through to content, SEO, email, LinkedIn, and ABM execution — packaged into a 6-month Full Digital Marketing programme, standalone Lead Generation & Digital Execution modules, quarterly Marketing Consultations (including fractional CMO engagements), and bilingual Workshops & Training for accelerators, VC funds, universities, and corporate teams in KSA and the broader GCC. Service delivery uses AI-assisted research, continuous account tracking, and governed multi-channel outreach, all under human review.

Product overview

Farinas Marketing Services operates as a B2B marketing agency offering four integrated service lines: Full Digital Marketing for Startups (a 6-month programme covering strategy, CRM setup, content, SEO, email, and LinkedIn), B2B Lead Generation & Digital Execution (pipeline building through LinkedIn, appointment setting, and website optimisation), Marketing Consultations (strategic advisory including fractional CMO), and Workshops & Training (bilingual programmes for accelerators, universities, VC funds, and corporates). Supporting these is a free B2B Marketing Health Check tool and an Art of Marketing Podcast. The portfolio is unified by an AI-enabled, human-governed growth framework that integrates market intelligence, account tracking, personalised outreach, and governed multichannel execution across the GCC market.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Digital Marketing for Startups 6-month end-to-end marketing execution programme for B2B startups and SMEs (Seed–Series B) in KSA and GCC that lack an in-house marketing team. Covers ICP definition, positioning, CRM/analytics tech stack setup, website content, SEO, email campaigns, LinkedIn management, and ABM execution, with monthly performance reporting. Delivered bilingually in Arabic and English.
• B2B Lead Generation & Digital Execution Targeted pipeline-building service for B2B companies in the GCC whose product is ready to scale. Combines ICP mapping, LinkedIn outreach, appointment setting, SEO, website build/redesign, ABM campaigns, and email nurture integrated with CRM, with monthly pipeline reporting. Available as standalone modules or a bundled engagement.
• Marketing Consultations Strategic marketing advisory delivered via quarterly retainers with defined scope and deliverables. Includes marketing strategy audits, ICP and positioning definition, GTM advisory, content strategy, performance reviews, and fractional CMO engagements for founders, CEOs, and sales leaders. No long-term contracts; flexible from one session to ongoing advisory.
• Workshops & Training B2B marketing training programmes for startup accelerators, VC funds, universities, and corporate teams. Includes a full-day B2B Go-To-Market Bootcamp, the multi-session 'Marketing for Startups' online course for university business programmes, and custom corporate training scoped to organisational needs. Delivered bilingually in Arabic and English, on-site, virtually, or hybrid.

Quantifiable outcome

• 60.4% LinkedIn acceptance rate (2.7x industry average of 22%) for GoPay client
• +11 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GoPay / Inclusive Financial Solutions (IFS)coreStrategic or Co-development Partner · 28 June 2025GoPay, a SAMA-licensed Saudi fintech, partnered with Farinas for B2B growth and market penetration under Saudi Vision 2030. Farinas provides lead generation, brand positioning, market education, and customer engagement to help GoPay extend leadership in Saudi's cashless economy. With 200+ competing fintechs and a $5.3B market opportunity by 2030, the partnership focuses on boosting brand visibility, engaging businesses adopting ZATCA- and SADAD-compliant systems, and driving qualified corporate leads.
• IPMagiXcoreStrategic or Co-development Partner · 31 July 2024One-year collaboration supporting IPMagiX's digital presence, market research, SEO, social media, email campaigns, and website content optimisation. Farinas conducted in-depth market research to understand IPMagiX's position and growth potential in the GCC market, and managed their digital presence with fresh, consistent content. Also supporting the market expansion of eZagel SMS platform into new verticals including Banking, Finance, Healthcare, Retail, Government and Education.
• Zewail City of Science and TechnologyminorStrategic or Co-development Partner · 15 September 2020Marketing cooperation supporting the university incubator at Zewail City (part of the Valley of Science and Technology). Farinas delivered a Market Research workshop to incubates, aimed at spreading benefit to university students and developing marketing capabilities.
• StartEgypt / F6sminorOthers · 1 January 2020Founder Eng. Sabreen Morsey serves as Startup Mentor with StartEgypt / F6s (2020–Present), supporting startup ecosystem development in Egypt.
• American University in Cairo (AUC)minorStrategic or Co-development Partner · 25 November 2019Cooperation with Dr. Alaa El Din Adris and Dr. Wael Mamdouh at AUC for market research on disinfectant solutions in Egypt (Nano-Fib-Tech project). Farinas delivered market research including forecasts, analysis, industry trends, market size, market share estimates, and profiles of leading industry players over 150 days. Also delivered phase 2 related to business plan roadmap including strategy, milestones, and financial projections.
• Academy of Scientific Research and Technology (ASRT)minorStrategic or Co-development Partner · 1 October 2019Cooperation through the Nano-Fib-Tech startup project of AUC, which received funding from ASRT in Egypt. The project ranked first at the Cairo Innovative National Exhibition in 2016 and won at the 'Apply Your Idea' program from ASRT in 2020.
• Microsoft AspireYouth & AspireWomanminorOthers · 1 January 2016Founder Eng. Sabreen Morsey serves as Mentor with Microsoft AspireYouth (2016–Present) and Microsoft AspireWoman (2015–Present), giving back knowledge and networks to aspiring entrepreneurs and marketers across MENA.
• Cherie Blair Foundation for WomenminorOthers · 1 January 2016Founder Eng. Sabreen Morsey serves as Business Mentor for Women through the Cherie Blair Foundation (2016–Present), supporting women entrepreneurs across MENA.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kijamii: Egypt-founded digital marketing and social media agency with MENA-wide footprint serving B2C and B2B clients. Directly comparable as a regional full-service digital agency competing for similar GCC and Egypt B2B budgets.
• Chain Reaction: MENA-based digital marketing agency offering performance marketing, content, and social media services across the region. Comparable as a regional agency competing for the same B2B marketing budgets in KSA/GCC.
• Socialeyez: Dubai-headquartered digital and social media marketing agency serving regional and global brands. Comparable as a MENA-focused digital agency with overlapping service portfolio in content, social, and campaign execution.
• Netizency: Dubai-based digital marketing and social media agency working with brands across MENA. Comparable regional digital agency with overlapping offerings in social media management and content production.
• Crowd MENA: UAE-based global creative and digital marketing agency with strong MENA presence. Comparable as a regional full-service marketing agency competing for GCC enterprise and SME marketing mandates.

Broad incumbents

• Tarek Nour Group: One of the largest advertising and communications groups in the MENA region. Broad incumbent offering full-service advertising, digital, and below-the-line communications, serving regional enterprise clients.
• VMLY&R MENA: Global agency network with significant MENA operations offering brand, advertising, CX, and digital transformation services. Comparable as a broader incumbent operating in the same regional market with overlapping B2B offerings.
• Accenture Song MENA: Global digital agency arm of Accenture with operations across the Middle East. Comparable as a broad incumbent offering marketing transformation, customer experience, and digital marketing at enterprise scale in the GCC.

Emerging players

• Demandbase: US-based ABM and B2B marketing platform. Comparable as an AI-driven B2B targeting and account intelligence platform — represents a technology threat to traditional B2B marketing agencies by enabling in-house execution.
• 6sense: AI-powered B2B revenue platform for predictive analytics and account engagement. Comparable as an emerging technology player whose AI-driven ICP and trigger-event scoring overlaps directly with Farinas's proprietary account-tracking capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeanchor.fm/farinasmarketing
• Xx.com/FarinasServices
• Facebookfacebook.com/Farinasmarketing
• LinkedInlinkedin.com/company/farinas-marketing-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farinas Marketing Services