Maddermarket Theatre
- Company typePrivate
- Founded1921
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Maddermarket Theatre firmographics
Firmographics- Name
- Maddermarket Theatre
- Legal name
- Maddermarket Theatre
- Website
- https://maddermarket.co.uk
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Maddermarket Theatre industry classification
Industry- Product category
- Performing Arts / Live Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Community & Amateur Theatre (MPAGABAD)
Keywords
Where Maddermarket Theatre is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Maddermarket Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: The primary revenue stream is ticket sales for live theatre performances. Customers can book tickets online through the booking system (booking.maddermarket.co.uk), in person at the box office, or over the phone at 01603 620917. The box office operates Monday to Friday, 10am to 2pm.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Maddermarket Theatre product offering
Product offeringCore offering
Maddermarket Theatre operates a single-venue community theatre in Norwich, presenting live theatrical productions to local audiences. Tickets are sold through a dedicated online booking platform, an in-person box office, and telephone reservations. Programming includes named productions (such as Chicago Teen Edition, Breaking The Code, Def Lepp'd, and The Carpenters Experience), an annual New Writing Festival, and outdoor Shakespeare performances, alongside auditions hosted for the Norwich Players Theatre Company.
Product overview
The Maddermarket Theatre is a community theatre venue presenting live theatrical productions. The venue operates a core offering of live performances (including productions like Chicago Teen Edition, Def Lepp'd, Breaking The Code, and The Carpenters Experience) supported by ticketing infrastructure comprising an online booking system and box office services. Additional programming includes the New Writing Festival and Shakespeare In The Garden outdoor productions. The theatre also facilitates auditions for the Norwich Players Theatre Company. The portfolio is a single-venue operation with productions and ticketing as the primary service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Theatre Productions Seasonal and named theatrical performances staged at the Maddermarket Theatre venue in Norwich, presented for local audiences and visitors seeking live cultural entertainment.
- New Writing Festival Annual festival event showcasing new theatrical writing and performances at the Maddermarket Theatre, targeted at audiences interested in new and emerging playwrights.
- Shakespeare In The Garden Outdoor theatrical production presenting Shakespeare's works in a garden setting at the Maddermarket Theatre, aimed at audiences seeking open-air summer theatre.
- Audition Services Audition coordination and notice publication for local theatre productions organised through the Norwich Players Theatre Company, including productions such as The Box of Delights and The Crucible. Service targets local amateur performers seeking stage experience.
Companies that use Maddermarket Theatre
Customer profileSegments1 record
Ideal customer profiles2 records
Maddermarket Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maddermarket Theatre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Norwich Players Theatre CompanycoreThe Norwich Players Theatre Company is a local theatre group that holds auditions at the Maddermarket Theatre for their productions. Shows include The Box of Delights and The Crucible. This partnership provides a steady stream of amateur performances and engages the local theatre community with the venue.
Recent moves5 records
Expansion highlights4 records
Maddermarket Theatre competitors and assessment
Company assessmentDirect peers
- Sheffield Theatres: A UK regional theatre group operating multiple stages with a mixed programme of musicals, new writing and community work, comparable in audience proposition to Maddermarket.
- Oxford Playhouse: Oxford's principal regional theatre presenting a mixed programme of touring drama, musicals and community-focused work, structurally comparable to Maddermarket's presenting-plus-community model.
- Norwich Theatre Royal: The principal large-scale presenting venue in Norwich, competing directly with Maddermarket Theatre for the same local audiences, ticket budgets, and touring-producer bookings within the same city.
- Bristol Old Vic: Long-running UK regional producing and presenting theatre with a comparable mix of own-productions, visiting work and community engagement, similar in scale and historical positioning to Maddermarket.
- The Gate Theatre: Small-scale London presenting venue with an international and new-writing programme; comparable to Maddermarket in single-venue scale and presenting-focused operations.
- Norwich Arts Centre: A Norwich-based live performance venue presenting theatre, music and comedy; competes for the same community audience as Maddermarket with overlapping programming and local catchment.
- Citizens Theatre: Glasgow-based regional theatre operating a similar producing, presenting and community-participation model with a comparable single-venue footprint and educational outreach programme.
- Salisbury Playhouse: A regional repertory theatre in Salisbury combining in-house productions, touring work and community engagement, very close in operating model and regional scale to Maddermarket.
Broad incumbents
- Royal Court Theatre: London's flagship new-writing theatre with a national role in commissioning and producing; comparable creative proposition (new work, playwright development) to Maddermarket's New Writing Festival but at a much larger scale.
- Young Vic: Larger London-based producing and presenting theatre with a broader national and international profile; overlaps with Maddermarket's programming mix but operates at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Maddermarket Theatre social profiles
Digital presenceMaddermarket Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maddermarket Theatre leadership team
Management profileNumber of profiles
Maddermarket Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maddermarket Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maddermarket Theatre
What does Maddermarket Theatre do?
Maddermarket Theatre operates a single-venue community theatre in Norwich, presenting live theatrical productions to local audiences. Tickets are sold through a dedicated online booking platform, an in-person box office, and telephone reservations. Programming includes named productions (such as Chicago Teen Edition, Breaking The Code, Def Lepp'd, and The Carpenters Experience), an annual New Writing Festival, and outdoor Shakespeare performances, alongside auditions hosted for the Norwich Players Theatre Company.
Is Maddermarket Theatre a public or private company?
Maddermarket Theatre is a private company. It is classified as unknown and is currently operating.
When was Maddermarket Theatre founded?
Maddermarket Theatre was founded in 1921. It employs 11 to 50 people.
Where is Maddermarket Theatre based?
Maddermarket Theatre is headquartered in Norwich, United Kingdom, in the Europe region.
How does Maddermarket Theatre make money?
One revenue line is on record: ticket Sales.
Who are Maddermarket Theatre's main competitors?
Direct peers on record are Sheffield Theatres, Oxford Playhouse, Norwich Theatre Royal, Bristol Old Vic, The Gate Theatre, Norwich Arts Centre, Citizens Theatre and Salisbury Playhouse. Broad incumbents are Royal Court Theatre and Young Vic.
Does Maddermarket Theatre have an API?
No public API is recorded for Maddermarket Theatre.
What industry is Maddermarket Theatre in?
Maddermarket Theatre's product category is Performing Arts / Live Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71111 and its SIC code is 7900.