Amenity

What Amenity does

AMENITY Corporation is a privately held Japanese cosmetics manufacturer founded in December 1989 by Yukihiko Takeda, headquartered in Kochi City, Kochi Prefecture, with additional offices in Tokyo and Osaka, a manufacturing plant at Muroto, and a managed-salon operations site in Matsuyama. The company operates with a small employee base of 11-50 and a stated capital of 76.6 million yen. Its business spans two complementary streams: own-brand cosmetics manufacturing and OEM/ODM contract manufacturing for third parties. There is no evidence of external institutional investment, mergers, or acquisitions.

The company's product portfolio comprises 13 distinct skincare and beauty sub-brands addressing anti-aging, brightening, hair and lash growth, antioxidant protection, plant-based skin care, chemical peeling, stem cell therapy, supplements, sun protection, color cosmetics, and facial eye masks. The underlying technology platform centers on a direct deep-ocean-water intake pipeline reaching 344 meters below sea level off Muroto Cape, which supplies water to the Muroto factory with stable temperature (9.5-12°C) and elevated mineral content (claimed 10-30x surface-water levels). Product formulations layer proprietary growth factor (EGF), fullerene (C60/C70), and adipocyte-derived stem cell conditioned media technologies onto this deep-water base.

AMENITY earns revenue through direct own-brand sales to consumers, professional-use cosmetics distribution to beauty salons and spas, and full-service OEM/ODM contract manufacturing covering planning, formulation, materials procurement, and commercialization. Pricing is quote-based with minimum order quantities that vary by product, and the company occasionally grants exclusive distributorship on a market-by-market basis. The company reaches customers through a focused set of channels: a Japanese and English-language product catalog website, international trade shows (Cosmoprof Asia in Hong Kong, Beauty World Japan, Intercharm in Russia), direct inquiry channels for OEM/ODM consultation, and a small managed-salon network. Customers are broadly segmented across B2C end consumers, beauty salons and spas, and B2B/OEM clients seeking contract manufacturing partnerships.

Name

Amenity

Legal name

Amenity Corporation

Website

https://amenity-cosme.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

AMENITY Corporation is a privately held Japanese cosmetics manufacturer founded in 1989, producing anti-aging, brightening, hair growth, and skincare products across 13 own brands using proprietary deep ocean water, growth factor (EGF), fullerene, and stem cell technologies, and offering OEM/ODM contract manufacturing.

Ownership category

akta.pro rank

Product category

Cosmetics Manufacturing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAAAK

Professional/Backbar Skincare (Esthetician & Spa Use)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYIMAEABAJ

Personal Care & Cosmetic Ingredients

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Specialty Chemicals

Keywords

• Cosmetics manufacturing
• Skincare products
• OEM contract manufacturing
• Anti-aging cosmetics
• Deep ocean water skincare

Headquarters

HQ city

Kochi

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own Brand Cosmetics Sales: Manufacturing and selling cosmetics under company's own brands including Cell Care GF PREMIUM, Pure White, Cellule Beaute, GF, ROS Reduction, Bio Plant, AHA, SC Beaute Premium, Aqucell, Angel Guard, Graca, and Eye Mask product lines.
2. OEM/ODM Contract Manufacturing: Full-service contract manufacturing from planning to manufacture, supporting customers with product development, material procurement, and commercialization. Partners receive total support from initial planning through product development, procurement of materials including cosmetics containers, to commercialization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Amenity Corporation is a Japanese cosmetics manufacturer that develops, formulates, and sells a diversified portfolio of 13 proprietary sub-brands of skincare, beauty, makeup, and personal care products — including anti-aging (Cell Care GF PREMIUM), brightening (Pure White), professional salon cosmetics (OTHERS, AHA), hair/eyelash growth (GF), antioxidant (ROS Reduction), stem cell-based (SC Beaute Premium), plant-based (Bio Plant), supplement (Aqucell), sunscreen (Angel Guard), makeup (Graca), and facial masks (Eye Mask). The company also provides full-service OEM/ODM contract manufacturing from product planning and formulation development through material procurement and commercialization for business customers seeking original cosmetic brands.

Product overview

Amenity is a Japanese cosmetics manufacturer offering a diversified portfolio of 13 distinct skincare and beauty sub-brands covering anti-aging, brightening, hair/eyelash growth, antioxidant, plant-based, chemical peeling, stem cell, supplement, sunscreen, makeup, and eye mask categories. The product line is built around proprietary technologies including deep ocean water (from Muroto Cape at 344m depth), growth factors (EGF), and Fullerenes. The company operates as both an own-brand cosmetics seller and an OEM/ODM contract manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Cell Care GF PREMIUM Ultimate anti-aging skincare line using deep ocean water and growth factor (EGF) technology; includes CO2 Cleansing Gel, CO2 Face Wash, 3G Essence, Amino Lotion, 5G Revita Cream, and 5G Revita Mask; targeted at consumers seeking premium anti-aging skincare.
• Cell Care Pure White (Cell Care PW) Brightening skincare products formulated with the latest brightening ingredients; includes Lotion, Emulsion, Cream, UV Cut Milk, and Gelee Pack; targeted at consumers seeking skin brightening and pigmentation control.
• Cell Care OTHERS (Professional Use) Professional-use face and body care cosmetics including FG Atelo Essence, FG Atelo Pack, IG Slim Essence, EG Massage Lotion, and Germa Shape Gel; targeted at beauty salons and spas for in-treatment anti-aging, skin renewal, and body contouring services.
• Cellule Beaute New concept skincare line containing anti-glycation material; includes CO2 Cleansing Gel, CO2 Cleansing Foam, Essence, Amino Lotion, Revita Cream, Revita Mask, Wrinkle Serum, H2 Premium, Trial Kit, and SF Herbal Peeling; targeted at consumers seeking anti-glycation wrinkle and skin aging prevention.
• GF (Hair & Eyelash Growth) Products for the growth of hair and eyelashes using growth factor technology; includes GF Power Lash, Lash Solution, GF Scalp Shampoo, GF Scalp Conditioner, and GF Scalp Essence; targeted at consumers seeking hair/scalp and eyelash treatment.
• ROS Reduction Anti-oxidation products incorporating Hydrogen technology; includes ROS Reduction supplement, ROS Reduction H2 Pack, and ROS Reduction Suiso SPA; targeted at consumers seeking antioxidant protection and oxidative stress reduction.
• Bio Plant Wide variety of skincare products with various kinds of plant-derived material; includes UV Cut Spray, White Birch All-in-One Gel (launched October 2018), Pim Stick, Yuzudama Peeling Soap, Acai Face Wash, Acai Lotion, Acai Conc., and Massage Cream; targeted at consumers seeking plant-based skincare and UV protection.
• AHA (Chemical Peeling) Chemical peeling products for salon treatment; includes AHA-5, AHA-10, AHA-20, CP Neutralizing Gel, and Cool Pack; targeted at beauty salons and spas offering professional peel treatments.
• SC Beaute Premium High-end skincare line with Adipocyte derived stem cell conditioned media; includes Lotion, Essence, Cream, and Trial Kit; targeted at consumers seeking premium stem cell-based anti-aging treatment.
• Aqucell Skin supplement containing horse-derived placenta extract and five high-effect components including Horse placenta, Fish collagen, Elastin, Low molecular hyaluronic acid, and amino acid; targeted at consumers seeking ingestible skin nourishment.
• Angel Guard Sunscreen spray with maximum sun protection index SPF 50+ and PA++++; can be used on hair and body; targeted at consumers seeking high-protection sun care.
• Graca Makeup products for skin and lips; includes Lip Plumper Complex XL in Original, Red, Mauve Pink, Shiny Beige, Pure Rose, and Sweet Coral shades, plus Corset Day Serum (CC cream with proteoglycan, ferulic acid, arbutin); targeted at consumers seeking lip plumping and complexion makeup.
• Eye Mask Facial treatment eye masks for use while doing housework; includes Gold Stretch Eye Mask (60 sheets) and Sakura Stretch Eye Mask (60 sheets); targeted at consumers seeking at-home eye area treatment.
• White Birch All-in-One Gel Multifunctional all-in-one skincare gel launched in October 2018; functions as lotion, beauty care product, milky emulsion, and makeup base; made from white birch sap blended with complex plant extracts for brightening, moisturizing, and anti-aging.
• OEM/ODM Contract Manufacturing Full-service contract manufacturing from initial planning through product development, material procurement (including cosmetics containers), and commercialization; supports customers seeking to create original cosmetic product lines leveraging Amenity's deep ocean water, EGF, fullerene, and stem cell formulation expertise; quote-based with minimum order quantities and selective exclusive distributorship.

Quantifiable outcome

• Fullerene antioxidant effect approximately 125 times that of Vitamin C
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Pola Orbis Holdings: Major Japanese premium skincare and cosmetics group including Pola and Orbis brands. Overlaps with Amenity's premium anti-aging positioning and salon-channel distribution in Japan, though at vastly greater scale.
• Noevir Holdings: Japanese mid-to-premium cosmetics company with salon distribution and direct sales channels. Comparable to Amenity's salon-channel B2B go-to-market and premium skincare positioning in Japan.
• Fancl Corporation: Japanese preservative-free skincare and supplement company with direct-sales model. Comparable to Amenity's premium skincare and supplement (Aqucell) positioning, though with significantly larger distribution.
• Mandom Corporation: Japanese personal care manufacturer with brands including Gatsby and Lucido. Comparable as a Japanese-headquartered CPG personal care company, though operating at much larger scale and broader product range.
• DHC Corporation: Japanese personal care, skincare, and supplement manufacturer with broad product portfolio. Comparable to Amenity's diversified brand portfolio and supplement-skin crossover products like Aqucell.

Direct peers

• Dr. Ci:Labo: Japanese dermocosmetics brand focused on vitamin C and growth factor-based skincare. Highly comparable to Amenity's efficacy-driven anti-aging positioning and premium D2C model in Japan.
• Intercos: Italian global OEM/ODM cosmetics manufacturer producing color cosmetics, skincare, and personal care for leading brands. Closely aligned with Amenity's contract manufacturing model and diversified product portfolio approach.
• Natural Beauty (NB) Co., Ltd. Japanese beauty company combining OEM manufacturing with own brand (Dr. Mary, Re Gen) and salon distribution. Closely comparable to Amenity's hybrid OEM/own-brand model targeting professional salon channels.
• Cosmax: Cosmax is one of the largest global OEM/ODM cosmetics manufacturers headquartered in Korea, offering formulation and contract manufacturing for beauty brands. Highly comparable to Amenity's OEM/ODM business model, though operating at significantly larger scale.
• Kolmar Korea (KolmarBNH): Korean OEM/ODM cosmetics and health products manufacturer serving global beauty brands. Direct comparable to Amenity's contract manufacturing arm, with overlapping capabilities in skincare formulation and own-brand production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amenity