Stichting Assurantie Registratie

What Stichting Assurantie Registratie does

Stichting Assurantie Registratie (SAR) is a Dutch non-profit foundation (stichting) established in 2000 at the initiative of intermediary industry associations NVA and NBVA (now unified as Adfiz). The foundation administers three professional recognition schemes for the Dutch financial services industry: RMiA (Registermakelaar in Assurantiën) for insurance brokers, RPA (Register Pensioenadviseur) for pension advisors, and RGA (Register Gevolmachtigd Agent) for authorized agents. Registered professionals, numbering approximately 1,400, must meet competency standards that exceed statutory requirements and adhere to common codes of conduct covering integrity, objectivity, and care. SAR also enforces a disciplinary framework (beroeps- en tuchtreglement) with a complaint procedure and appeal mechanism for consumer protection.

The organization's core products are the three registers themselves, supplemented by SAR Academy, which delivers over 200 permanent education (PE) sessions annually in the form of workshops and masterclasses (priced at EUR 225 for a half-day and EUR 450 for a full day). Underlying technology is minimal: SAR operates as a professional standards body rather than a technology company, with no proprietary AI/ML systems, APIs, or software products disclosed; operations are supported by an online registration portal, a small back-office team in Sittard, Netherlands, and distribution through LinkedIn and email communications.

Revenue is generated through two streams: recurring annual registration and membership fees from professionals enrolled in RMiA, RPA, and RGA, and pay-as-you-go fees from SAR Academy workshop attendance. The go-to-market is direct and domestic (Netherlands only), targeting three vertical segments: insurance brokers/ advisors, pension advisors, and authorized agents who voluntarily seek above-legal quality certification to differentiate themselves in the market.

Name

Stichting Assurantie Registratie

Legal name

Stichting Assurantie Registratie

Website

https://stichtingassurantieregistratie.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Assurantie Registratie (SAR) is a Dutch non-profit foundation that manages three professional recognition registers (RMiA, RPA, RGA) for approximately 1,400 insurance brokers, pension advisors, and authorized agents in the Netherlands, enforcing above-legal competency standards and conduct codes.

Ownership category

akta.pro rank

Product category

Professional Certification Services

akta.pro primary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Professional certification services
• Insurance advisor registration
• Pension advisor registration
• Industry self-regulation
• Financial advisory standards

Headquarters

HQ city

Sittard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Registration and membership fees: SAR generates revenue through registration and annual membership fees from professionals registered in its three recognition schemes (RMiA, RGA, RPA).

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

SAR operates three professional recognition registers (RMiA, RPA, and RGA) that certify insurance brokers, pension advisors, and authorized agents respectively in the Dutch financial services market. Registered professionals must meet above-statutory competency requirements, comply with professional codes of conduct covering integrity, objectivity, and diligence, and complete ongoing permanent education (PE). The organization also runs the SAR Academy which delivers 200+ PE sessions and workshops annually.

Product overview

Stichting Assurantie Registratie (SAR) is a professional certification body for the Dutch financial services industry, operating as a unified organization managing three distinct recognition registers (RMiA, RPA, and RGA) for insurance brokers, pension advisors, and authorized agents respectively. The core offering consists of these three registers, which provide professional certification, conduct standards, and disciplinary frameworks for approximately 1,400 registered advisors. SAR Academy serves as an educational extension, offering masterclasses and workshops to both registered professionals (fulfilling PE requirements) and non-registered individuals seeking professional development. The organization is governed by professional and disciplinary regulations and maintains a complaints procedure for consumer protection.

Differentiator

Problem solved

Functional benefit

Brands

• RMiA (Registermakelaar in Assurantiën): Professional register for insurance brokers providing independent insurance advice of exceptional quality, tested for content and professional quality requirements.
• RPA (Register Pensioenadviseur)
• RGA (Register Gevolmachtigd Agent)
• SAR Academy

Products and services

• RMiA (Registermakelaar in Assurantiën) A professional register for insurance brokers (Registermakelaar in Assurantiën) that sets standards for expertise, integrity, and independence in independent insurance advisory services. Each RMiA is tested against substantive and professional quality requirements, with separate registers for individuals and companies.
• RPA (Register Pensioenadviseur) A register for certified pension advisors (Register Pensioenadviseur) who qualitatively distinguish their pension advisory services by meeting standards beyond legal knowledge and expertise requirements. Applicants must pass an entrance test, complete professional education, and have at least three years of relevant work experience in independent pension advisory.
• RGA (Register Gevolmachtigd Agent) A register for authorized agents (Register Gevolmachtigd Agent) representing a professional group with common codes of conduct covering integrity, objectivity, and diligence in the insurance sector. Members receive a recognizable quality mark indicating compliance with elevated professional standards.
• SAR Academy Annual masterclasses and workshops for both SAR-registered professionals (fulfilling PE requirements) and non-registered advisors, providing access to topics from the 200+ permanent education sessions offered across the RMiA, RPA, and RGA registers. Sessions are held at Fletcher Hotel-Restaurant Oud London in Zeist and are priced at €450 (two workshops) or €225 (single workshop), including catering and certificate of participation.
• SAR Academy Summer Edition Summer edition of the SAR Academy aimed at non-registered professionals interested in current topics from SAR's PE offerings, with workshops priced at €450 for two workshops or €225 for a single workshop.

Quantifiable outcome

• Average 8/10 satisfaction rating for SAR Academy workshops

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adfiz (formerly NVA and NBVA)coreStrategic or Co-development Partner · 1 January 2000SAR was founded in 2000 on the initiative of intermediary industry organizations NVA and NBVA (now unified as Adfiz). These organizations initiated SAR as the body to manage professional recognition schemes for financial services professionals.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Adfiz: Dutch trade association for financial intermediaries formed from the merger of NVA and NBVA, the very organizations that initiated SAR in 2000. Closely related ecosystem participant - industry association partner rather than a direct certification competitor.
• CAIA Association: Global organization that administers the Chartered Alternative Investment Analyst designation. Comparable as a finance professional certification body, although serving a different specialty segment.
• PRMIA (Professional Risk Managers' International Association): Global professional association that certifies risk management practitioners. Comparable as an adjacent financial services certification body, though focused on risk rather than insurance/pension advisory.
• Actuarieel Genootschap (Dutch Actuarial Society): Dutch professional association for actuaries referenced in SAR's RPA register criteria. Comparable as a Dutch professional body setting competency and integrity standards within financial services.
• GARP (Global Association of Risk Professionals): International association offering the FRM designation for risk professionals and certifications touching finance. Relevant adjacent peer in the broader finance professional certification space.

Broad incumbents

• CFA Institute: Global professional association awarding the CFA designation, with a much larger scope covering investment, wealth, and financial planning professionals. Comparable as a globally recognized finance professional certification body with conduct standards and continuing education requirements.
• American Institute of CPAs (AICPA): Large US professional membership organization for CPAs that sets competency standards, ethics rules, and disciplinary procedures. Comparable institutional model for a member-driven professional standards body in financial services.

Direct peers

• Certified Financial Planner Board of Standards (CFP Board): US organization that certifies financial planning professionals and enforces professional standards, ethics, and continuing education. Closely analogous in structure: a register-driven certification body for financial advisors with a formal disciplinary framework.
• Chartered Institute for Securities & Investment (CISI): UK-based professional body that certifies financial services professionals across investment, securities, and wealth planning. Most directly comparable peer given similar mission of operating registered qualification schemes with conduct codes for individual advisors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stichting-assurantie-registratie-sar-
• Xx.com/sar_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stichting Assurantie Registratie