Be Enriched
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Be Enriched firmographics
Firmographics- Name
- Be Enriched
- Legal name
- Be Enriched Elements
- Website
- https://be-enriched.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Be Enriched industry classification
Industry- Product category
- Community Food Services
- NAICS
- Community Food Services (624210), Community Food Services (62421), Food Service Contractors (72231)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Food Assistance & Food Banks (BPAGAEAA)
- akta.pro secondary industries
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)
Keywords
Where Be Enriched is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Be Enriched business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: Be Enriched operates primarily through public donations, with a JustGiving campaign page for direct contributions. The charity also seeks charitable donations and grants from foundations and government bodies.
- Corporate Sponsorships: Companies sponsor Community Canteens or the Food Bus Project, receiving advertising space and brand visibility. Sponsorship includes logo placement on aprons or the Food Bus, corporate volunteering days, and Charity of the Year partnerships.
- Social Enterprise Sales: The Food Bus sells low-cost fresh produce and groceries at 25% below market prices, providing affordable food access while generating revenue to support operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Free | Free community meals at Community Canteens |
| Unit Pricing | Pay-as-you-go | Food Bus produce at reduced prices |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Be Enriched product offering
Product offeringCore offering
Be Enriched is a South London food charity that runs weekly free three-course vegetarian Community Canteens at three locations using surplus food, operates the Food Bus Project (a converted double-decker and an electric Food Float) that sells fresh produce at 25% below supermarket prices in food-insecure areas, and delivers Kids Clubs providing food and activities during school holidays to low-income families. Supporting offerings include CooksForce cooking workshops, an online recipe resource, and corporate volunteering, sponsorship, and Charity of the Year partnerships.
Product overview
Be Enriched is a South London food charity offering a portfolio of interconnected programs united by the mission to use food as a tool for community connection while fighting food waste. The core offerings include Community Canteens (weekly meals at three locations), the Food Bus Project (mobile greengrocer with a converted double-decker bus and electric food float), and Kids Clubs (school holiday provision). Supporting offerings include CooksForce cooking classes, an online Healthy Affordable Recipes resource, and Corporate Programs (volunteering days, sponsorship, and Charity of the Year partnerships). The organization operates as a unified charitable operation rather than a platform architecture, with all programs working together to address food insecurity, social isolation, and food waste reduction across Lambeth, Southwark, and Wandsworth.
Differentiator
Problem solved
Functional benefit
Brands
- Community Canteens: Community canteens bringing neighbours together with volunteers cooking nutritious meals using surplus food across three locations weekly.
- Food Bus Project
- Kids Clubs
- CooksForce
Products and services
- Community Canteens Free three-course vegetarian community meals served weekly by volunteers using surplus food at three South London locations (Castle Canteen on Mondays, Clapham Canteen on Wednesdays, Tooting Canteen on Fridays). Open to vulnerable individuals, families, and community members seeking nutritious food and social connection.
- Food Bus Project Mobile greengrocer initiative consisting of a converted double-decker Food Bus and an electric Food Float that sells fresh fruit, vegetables, and groceries at 25% below typical supermarket prices. Serves five weekly stops across Lambeth and Wandsworth boroughs, targeting communities with high food insecurity or limited access to affordable healthy food.
- Kids Clubs (Healthy Holidays) School holiday provision aimed at low-income families that provides food, fun activities, and friendship for children who would otherwise lose access to free school meals during school breaks. Includes cooking workshops and structured activities.
- CooksForce Cooking skills program offering classes and workshops that teach participants how to create nutritious meals from scratch on a budget using surplus ingredients. Aimed at community members seeking to improve food preparation skills.
- Corporate Volunteer Cooking Day Team-building experience where corporate groups spend a day at a Community Canteen transforming surplus food into three-course vegetarian meals, combining staff team-building with measurable community impact.
- Corporate Sponsorship of Community Canteens and Food Bus Sponsorship opportunities for businesses to support Community Canteens or the Food Bus Project, receiving advertising space and brand visibility such as logo placement on aprons or the Food Bus, alongside corporate volunteering days and Charity of the Year partnership options.
- Charity of the Year Partnership Long-term annual partnership option where businesses commit to supporting Be Enriched as their nominated charity for a year, receiving a customised engagement plan aligned with their business goals and CSR objectives.
- Cause Related Fundraising Support Fundraising partnership for individuals or groups organising sponsored runs or challenge events, with Be Enriched as the designated charity partner receiving the proceeds raised.
Quantifiable outcome
- 3,100+ guests served in 2023 with nearly 10,000 dishes prepared
- +3 more outcomes
Companies that use Be Enriched
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Be Enriched technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Be Enriched partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Metropolitan Thames Valley HousingcorePartnership with Metropolitan Thames Valley Housing enabled the opening of a new Community Canteen at the start of 2023, expanding services in the Clapham area.
- Wandsworth Food PartnershipcoreBe Enriched facilitates the Wandsworth Food Partnership, which supports and champions best practice within the borough and is a member of the Sustainable Cities network.
- Mayor of LondonflagshipThe Mayor of London launched the first-of-its-kind Food Bus, providing high-level political recognition and support for the mobile greengrocer initiative.
- Only A Pavement AwaycorePartnership to support individuals experiencing homelessness or at risk, providing employment and support opportunities through the food charity ecosystem.
- Jaimie Oliver's Fifteen RestaurantminorFour apprentice chefs from Jamie Oliver's Fifteen restaurant supported opening events for Brixton People's Kitchen and the Graveney Canteen in 2015.
- GLA (Greater London Authority)coreGLA support for Food Bus operations including visits from GLA staff to Food Bus events and program support.
- Supermarkets and Local MarketscoreBe Enriched has been working with local markets, supermarkets, and independent traders since its inception to source surplus food that would otherwise go to waste.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Be Enriched competitors and assessment
Company assessmentDirect peers
- The Felix Project: London food charity that rescues surplus food and delivers free meals to schools and community organizations. Highly comparable to Be Enriched on surplus-food-to-meals model and London geography.
- City Harvest London: London-based food redistribution charity that rescues surplus food and delivers it to communities facing food insecurity. Direct geographic and mission overlap with Be Enriched's Food Bus and Canteen programming.
- Foodcycle: UK charity that uses surplus food to cook free, nutritious community meals for people facing food poverty and social isolation. Closest peer to Be Enriched's Community Canteen program in both operating model and impact thesis.
Broad incumbents
- FareShare: The UK's largest food redistribution charity, redistributing surplus food to a network of frontline charities. Most analogous to Be Enriched across mission (food waste + food poverty), but operates at national scale rather than a community-led local model.
- The Trussell Trust: National network of food banks providing emergency food parcels to people in crisis. Differentiated from Be Enriched by parcel-based rather than hot-meal model, but tackles UK food poverty at scale.
Emerging players
- Magic Breakfast: UK charity providing free school breakfasts to children facing food insecurity. Comparable to Be Enriched's Kids Clubs in addressing child hunger, though school-based rather than holiday-based.
- Plan Zheroes: London-based charity connecting surplus food from businesses to community groups. Smaller, enabling peer in the food redistribution ecosystem where Be Enriched's Food Bus operates.
Others
- Hubbub Foundation: UK environmental charity running food waste and sustainable food initiatives including community fridges. Adjacent to Be Enriched's food waste reduction and community engagement themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Be Enriched social profiles
Digital presenceBe Enriched financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Enriched leadership team
Management profileNumber of profiles
Profiles7 records
Be Enriched funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Enriched M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Enriched
What does Be Enriched do?
Be Enriched is a South London food charity that runs weekly free three-course vegetarian Community Canteens at three locations using surplus food, operates the Food Bus Project (a converted double-decker and an electric Food Float) that sells fresh produce at 25% below supermarket prices in food-insecure areas, and delivers Kids Clubs providing food and activities during school holidays to low-income families. Supporting offerings include CooksForce cooking workshops, an online recipe resource, and corporate volunteering, sponsorship, and Charity of the Year partnerships.
Is Be Enriched a public or private company?
Be Enriched is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Be Enriched founded?
Be Enriched was founded in 2013. It employs 1 to 10 people.
Where is Be Enriched based?
Be Enriched is headquartered in London, United Kingdom, in the Europe region.
How does Be Enriched make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Sponsorships and social Enterprise Sales.
Who are Be Enriched's main competitors?
Direct peers on record are The Felix Project, City Harvest London and Foodcycle. Broad incumbents are FareShare and The Trussell Trust. Emerging players are Magic Breakfast and Plan Zheroes. Hubbub Foundation is listed as an others.
Does Be Enriched have an API?
No public API is recorded for Be Enriched.
What industry is Be Enriched in?
Be Enriched's product category is Community Food Services. Its primary akta.pro industry code is BPAGAEAA, Food Assistance & Food Banks, with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 624210 and its SIC code is 5812.