What Ninja Kiwi does

Ninja Kiwi Ltd. is a privately-held New Zealand game development studio founded in 2005 and headquartered in Auckland. The studio develops and publishes a portfolio of mobile, PC, and cross-platform games anchored by the Bloons TD tower defense franchise — including Bloons TD 6 (a 3D tower defense title with 25 Monkey Towers across three upgrade paths, 17 Heroes, Paragon upgrades, Boss Events, Contested Territory team battles, and 70+ maps), Bloons TD Battles 2 (skill-based matchmaking competitive PvP across 9 arenas with seasonal ranked play and a Hall of Masters), Bloons Card Storm (a 3D collectible card game with deck-building and crafting), and Bloons Pop! (a merge-based puzzle game). Adjacent titles include SAS Zombie Assault 4, Legion TD 2, Rose And Locket, the Bloons Adventure Time TD crossover IP, and the 60+ game Ninja Kiwi Archive preserving legacy Flash titles.

The studio operates a product-led, multi-platform go-to-market, distributing games through the Apple App Store, Google Play, Steam, Amazon Appstore, Apple Arcade, and Netflix (for Bloons TD 6), alongside a direct-to-consumer merchandise storefront and Makeship limited-edition collaborations. Revenue is generated primarily through freemium in-app purchases on mobile (Monkey Money, upgrades, skins, boosts, powerups), one-time Steam purchases for PC/console titles, and merchandise sales. Primary customers are individual mobile, PC, and casual gamers globally, with secondary targeting of Adventure Time IP fans. The studio maintains an active community through a weekly "What's Up At Ninja Kiwi?" blog, an official Reddit presence, and a YouTube channel, with ongoing content updates and an announced upcoming title, Fightland.

Name

Ninja Kiwi

Legal name

Ninja Kiwi Ltd.

Website

https://ninjakiwi.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ninja Kiwi is a New Zealand-based, privately-held game studio founded in 2005 that develops and publishes the Bloons TD tower defense franchise and adjacent mobile, PC, and cross-platform titles, serving millions of global consumers through app stores, Steam, Apple Arcade, and Netflix.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

Keywords

• Tower defense games
• Mobile game development
• Freemium games
• Collectible card games
• Puzzle games

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Game Sales (In-App Purchases): Freemium mobile games generating revenue through in-app purchases including Monkey Money, upgrades, skins, boosts, and powerups. Available on iOS App Store, Google Play, and Amazon Appstore.
2. Steam Game Sales: PC/console games sold through Steam platform including Bloons TD 6, Bloons TD Battles 2, Bloons Card Storm, Legion TD 2, Rose And Locket, and classic archive titles.
3. Merchandise Sales: Direct-to-consumer merchandise store selling branded products including plushies (Super Monkey, Quincy, Ninja), shirts, mugs, pillows, and phone cases. Products sold through Makeship limited-time runs and direct storefront.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Ninja Kiwi develops and publishes mobile and PC games, most notably the Bloons TD tower defense franchise, alongside puzzle, collectible card, and action titles. Games are distributed via app stores, Steam, Apple Arcade, and Netflix under freemium and one-time-purchase models, supplemented by branded merchandise sales. The company also maintains the Ninja Kiwi Archive, a collection of 60+ legacy Flash games preserved from over 14 years of development.

Product overview

Ninja Kiwi is a game studio offering a portfolio of tower defense games and related titles across mobile and PC platforms. The core offerings include the Bloons TD franchise (Bloons TD 6, Bloons TD Battles 2, Bloons TD 5, Bloons TD Battles Mobile), the Bloons puzzle and card game lineup (Bloons Pop!, Bloons Card Storm), and specialized titles (SAS Zombie Assault 4, Bloons Supermonkey 2, Bloons Monkey City, Bloons Adventure Time TD, Legion TD 2, Rose And Locket). Additionally, the company provides the Ninja Kiwi Archive for legacy Flash games. Games are distributed through major platforms including Steam, Apple App Store, Google Play, Amazon Appstore, Apple Arcade, and Netflix.

Differentiator

Problem solved

Functional benefit

Brands

• Ninja Kiwi Archive: Archival collection of 60+ classic Flash games from the company's history, preserved for play after browser Flash support ended.

Products and services

• Bloons TD 6 A 3D tower defense game featuring 25 Monkey Towers with 3 upgrade paths each, 17 diverse Heroes, Boss Events, Odysseys, Contested Territory multiplayer mode, and 70+ handcrafted maps. Supports 4-player co-op and offline single-player play; available on iOS, Android, Steam, Amazon Appstore, Apple Arcade, and Netflix.
• Bloons TD Battles 2 Head-to-head competitive tower defense game with skill-based matchmaking across 9 arenas, featuring 21 Monkey Towers, Heroes with unique Alt upgrades, and seasonal competitive play leading to the Hall of Masters.
• Bloons Card Storm A 3D collectible card game featuring strategic PvP and single-player gameplay where players build decks using Monkey and Bloon cards to compete in arenas; includes deep strategic deck building and crafting systems.
• Bloons Pop! A puzzle game featuring colorful Bloons with merge mechanics, 10 playable Monkey characters, thousands of levels, and the ability to restore and decorate 8 Monkey Town scenes.
• Bloons TD Battles Mobile Mobile multiplayer tower defense game featuring monkey-versus-monkey battles with custom tracks, Tower Boosts, and Bloon Boosts.
• Bloons TD 5 Mobile Tower defense game featuring new towers, Special Agents, retina graphics, Specialty Building upgrades, and a Monkey Lab for tower upgrades.
• Bloons Monkey City Mobile Mobile game combining city building with tower defense gameplay, featuring PvP bloon attacks, friend city visits, and monkey science upgrades.
• SAS Zombie Assault 4 Mobile Mobile zombie shooter with upgradeable guns and armor, 3 unique character classes, customizable skill trees, hundreds of weapons, and 4-player cooperative multiplayer.
• Bloons Supermonkey 2 Mobile Flying shooter game featuring 50 levels, 90+ weapons including epic powers like Doom Gauntlets and Yeti, 40+ powerups, and diamond challenge modes for hardcore players.
• Bloons Adventure Time TD Crossover tower defense game featuring Adventure Time characters (Finn, Jake, Princess Bubblegum, Marceline) alongside Monkey heroes, with 15+ adventures, 50 maps, 200+ weapons, and original voice cast.
• Legion TD 2 Multiplayer and single-player tower defense game with tactical gameplay, teamwork mechanics, and prediction-based gameplay supporting 1-8 players.
• Rose And Locket Action-adventure platformer where outlaw gunslinger Rose journeys into the Underwest to hunt the Deadly Sins and save her daughter's soul, blending graphic novel and game experience.
• Ninja Kiwi Archive Archival collection of 60+ classic Flash games preserved from over 14 years, including original versions of Bloons TD 5, Bloons Monkey City, Bloons TD Battles, and SAS: Zombie Assault 4, with Steam availability.
• Ninja Kiwi Merchandise Store Direct-to-consumer merchandise store selling branded products including plushies (Super Monkey, Quincy, Ninja), shirts, mugs, pillows, and phone cases, with limited-time runs via Makeship.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NetflixcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Ninja Kiwi games including Bloons TD 6 are available on Netflix platform, allowing Netflix subscribers to access the game as part of their subscription. This partnership provides distribution through Netflix's gaming initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• King Digital Entertainment: Mobile gaming incumbent behind Candy Crush, owned by Activision Blizzard. Broad incumbent: operates the same F2P mobile live-ops model with similar genre breadth, but vastly larger scale, deeper UA budget, and broader IP portfolio.
• Zynga (Take-Two): Mobile and social game publisher behind Words With Friends, FarmVille, and CSR Racing, owned by Take-Two Interactive. Broad incumbent: same F2P mobile live-ops go-to-market with a portfolio approach; competitor for top-of-funnel installs across the same app store channels.
• Rovio Entertainment (Angry Birds): Finnish mobile games and entertainment company behind the Angry Birds franchise. Broad incumbent: larger studio pursuing mobile-first cross-platform franchises with merchandise and media extensions, comparable business model (F2P IAP + licensed IP + merch) operating at significantly greater scale.
• Supercell: Finnish mobile game developer behind Clash of Clans, Clash Royale, and Hay Day. Broad incumbent: same F2P mobile live-ops model with cross-platform reach and tournament-driven engagement, but operates at vastly greater scale and capital intensity.

Direct peers

• Outfit7: Independent mobile game studio behind Talking Tom Gold Run and the My Talking Tom franchise. Direct peer: independently built mobile-first casual franchise monetized via F2P IAP, with merchandise licensing and animated-content extensions matching Ninja Kiwi's Bloons TD adjacency.
• Imangi Studios: Small independent mobile game studio behind Temple Run and its sequels. Direct peer: similarly sized indie studio that turned a single breakthrough mobile franchise into a multi-year cross-platform live-ops business with merchandise extensions.
• Playrix: Independent mobile game developer behind Homescapes, Township, and Gardenscapes. Direct peer: bootstrapped-to-large mobile game studio operating F2P live-service titles with heavy user-acquisition spend and global distribution, comparable go-to-market and revenue mechanics.
• Jam City: Independent mobile and social game studio behind Cookie Jam, Panda Pop, and Harry Potter: Hogwarts Mystery. Direct peer: comparable-size mobile game studio monetizing through F2P IAP across multiple titles with licensed-IP crossover capability akin to Bloons Adventure Time TD.
• Halfbrick Studios: Independent Australian mobile game studio behind Fruit Ninja, Jetpack Joyride, and Castle Crashers. Direct peer: similarly sized bootstrapped indie studio with multi-platform casual/mobile franchises built around one core IP family and an emphasis on live-ops content updates.
• Ironhide Game Studio: Independent mobile and PC developer best known for the Kingdom Rush tower defense series. Direct peer: same core genre (tower defense), same target customers (mobile/Steam strategy gamers), and same indie studio structure pursuing ongoing live-ops content updates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NinjakiwiGames
• YouTubeyoutube.com/c/NinjaKiwiGames
• Facebookfacebook.com/ninjakiwigames
• LinkedInlinkedin.com/company/kaiparasoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninja Kiwi