Vacanceselect
Vacanceselect is a French tour-operator brand within European Camping Group that books premium mobile-home and pitch rentals at 450+ camping destinations across 13 European countries, serving family vacationers primarily in France, the UK, Germany, the Netherlands, Belgium, Switzerland, Spain, Italy, and Poland.
- Company typePrivate
- Founded2005
- HeadquartersSète, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Vacanceselect does
Vacanceselect is a French tour-operator brand within European Camping Group (ECG Holding SAS, headquartered in Aix-en-Provence), the European leader in outdoor hospitality (hôtellerie de plein air). Originally founded in 2005 and acquired by ECG in February 2023, Vacanceselect operates a booking platform offering mobile-home, bungalow, and bare-pitch rentals at premium 4/5-star campsites, distributing inventory from both ECG's 115+ directly managed sites and a network of 350+ partner establishments across 13 European countries. The brand's website is published in nine languages — French, UK and Irish English, German, Austrian and Swiss German, Dutch, Italian, Spanish, and Danish — targeting European family vacationers in France (40% of clientele), the UK, Germany, the Netherlands, Switzerland, Belgium, Spain, Italy, and Poland.
The underlying technology layer is ECG's centralized digital platform ecosystem, which handles reservation management, revenue optimization, and customer experience across the group's portfolio of tour-operator brands (Homair, Eurocamp, Roan, Camping Vision, Marvilla Parks, Tohapi) and large-scale resorts (Alannia in Spain). Vacanceselect sits within this multi-brand architecture, which ECG rebranded to "ECG" in November 2025.
Commercially, Vacanceselect monetizes through three primary streams: subscription-style recurring revenue from mobile-home and accommodation rentals at owned and partner sites, marketplace commissions from distributing third-party partner-camping inventory, and one-time sales of residential mobile homes for permanent or semi-permanent placement. Pricing is quote-based and not publicly disclosed. The parent ECG group is controlled by PAI Partners, which sold a significant minority stake to ADIA in March 2025, and operates with a peak-season workforce of more than 7,000 across all brands.
Vacanceselect firmographics
Firmographics- Name
- Vacanceselect
- Legal name
- ECG Holding SAS
- Website
- https://vacanceselect.group
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vacanceselect is a French tour-operator brand within European Camping Group that books premium mobile-home and pitch rentals at 450+ camping destinations across 13 European countries, serving family vacationers primarily in France, the UK, Germany, the Netherlands, Belgium, Switzerland, Spain, Italy, and Poland.
- Ownership category
- akta.pro rank
Vacanceselect industry classification
Industry- Product category
- Outdoor Hospitality and Camping Vacation Services
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284), Tour Operators (56152)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)
Keywords
Where Vacanceselect is headquartered
LocationHeadquarters
- HQ city
- Sète
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Vacanceselect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mobile Home and Accommodation Rentals: Core revenue stream from renting mobile homes, bungalows, and equipped accommodations at partner campings across Europe. Also includes bare pitch rentals for tent and caravan camping.
- Partner Camping Distribution: Distribution of third-party partner camping inventory through the Vacanceselect platform, earning referral fees or commissions from partner establishments.
- Residential Mobile Home Sales: Sale of residential mobile homes for permanent or semi-permanent placement at campsites.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vacanceselect product offering
Product offeringCore offering
Vacanceselect, operating as a tour-operator brand under European Camping Group (ECG), rents mobile homes, bungalows, equipped accommodations, and bare pitches at premium 4/5-star campsites across more than 450 European camping destinations in 13 countries. The offering combines over 115 directly managed campings with more than 350 partner establishments, complemented by partner camping distribution and residential mobile home sales.
Product overview
Vacanceselect is a sub-brand under European Camping Group (ECG), operating as a tour-operator brand for outdoor hospitality. ECG structures its offering around powerful tour-operator brands including Homair, Eurocamp, Roan, and Vacanceselect, while also managing large-scale resorts in Spain under the Alannia brand. The company offers mobile home and bare pitch rentals, residential mobile home sales, distribution platforms, and referral services for independent campings. With over 7,000 seasonal employees, ECG operates 450 camping destinations across 13 countries, including more than 115 directly managed campsites and over 350 partner establishments. Vacanceselect specifically serves customers across multiple European markets including France, UK, Ireland, Germany, Austria, Switzerland, Netherlands, Italy, Spain, and Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- Vacanceselect Travel: Outdoor hospitality brand offering camping holidays and mobile home rentals across Europe
- Selectcamp
Products and services
- Vacanceselect Travel
- Mobile Home and Accommodation Rentals
- Bare Pitch Rentals
- Residential Mobile Home Sales
- Partner Camping Distribution
Quantifiable outcome
- 64 eco-certified campsites for 2026 season
- +1 more outcomes
Companies that use Vacanceselect
Customer profileSegments2 records
Ideal customer profiles1 record
Vacanceselect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vacanceselect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlanniacoreEuropean Camping Group acquired Alannia from Grupo Marjal and Corpfin Capital in July 2025. Alannia operates large-scale resorts in Spain under the Alannia brand, complementing ECG's existing portfolio. Alannia Costa Blanca, Alannia Els Prats, Alannia Costa Dorada, and Alannia Salou are among the certified eco-friendly properties.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Vacanceselect competitors and assessment
Company assessmentRegional players
- Camping World Holdings: Largest US RV and camping retailer and service provider. Adjacent in the RV/camping industry but geographically focused on North America rather than Europe.
Broad incumbents
- TUI Group: Largest European tourism conglomerate with tour operator, hotel, and cruise businesses. Overlaps with Vacanceselect in European package holidays and family vacation distribution at much larger scale.
- Airbnb: Global alternative accommodation platform including unique outdoor stays. Competes for travelers seeking distinctive vacation accommodations outside traditional hotels.
- Booking Holdings: Largest online travel platform globally including Booking.com. Competes indirectly by aggregating alternative accommodations and could disintermediate campground distribution.
Direct peers
- Sunweb Group: European tour operator specializing in package holidays including camping vacations across multiple European destinations. Direct competitor in distributing camping holidays through online platforms.
- Aldiana Group: European club resort operator offering all-inclusive family vacation resorts, comparable to ECG's Alannia resort brand and Vacanceselect's premium offering in Mediterranean destinations.
- Pierre & Vacances: Major European operator of family vacation resorts and holiday parks including Center Parcs. Directly competes with ECG/Vacanceselect in the European family outdoor accommodation and holiday park segment.
- Landal GreenParks: European holiday park operator (part of Roompot) operating bungalow parks and family camping resorts across the Netherlands, Germany, Belgium, and other European countries. Comparable to Vacanceselect's mobile home and accommodation offerings.
- Roompot: Dutch-based holiday park operator with parks across Europe. Competitor in family outdoor accommodation and vacation park segment.
- Suntime Travel: Dutch-based tour operator specializing in camping holidays across Europe. Smaller-scale direct competitor in the European camping holiday distribution market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vacanceselect social profiles
Digital presenceVacanceselect compliance and trust
Trust signalCompliance3 records
Vacanceselect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vacanceselect leadership team
Management profileNumber of profiles
Profiles4 records
Vacanceselect subsidiaries and ownership
Company hierarchySubsidiaries8 records
Vacanceselect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vacanceselect M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vacanceselect
What does Vacanceselect do?
Vacanceselect, operating as a tour-operator brand under European Camping Group (ECG), rents mobile homes, bungalows, equipped accommodations, and bare pitches at premium 4/5-star campsites across more than 450 European camping destinations in 13 countries. The offering combines over 115 directly managed campings with more than 350 partner establishments, complemented by partner camping distribution and residential mobile home sales.
Is Vacanceselect a public or private company?
Vacanceselect is a private company. It is classified as private equity controlled and is currently operating.
When was Vacanceselect founded?
Vacanceselect was founded in 2005. It employs 251 to 500 people.
Where is Vacanceselect based?
Vacanceselect is headquartered in Sète, France, in the Europe region.
How does Vacanceselect make money?
Three revenue lines are on record. Mobile Home and Accommodation Rentals are the primary driver. The others are partner Camping Distribution and residential Mobile Home Sales.
Who are Vacanceselect's main competitors?
Camping World Holdings is listed as a regional player. Broad incumbents are TUI Group, Airbnb and Booking Holdings. Direct peers are Sunweb Group, Aldiana Group, Pierre & Vacances, Landal GreenParks, Roompot and Suntime Travel.
Does Vacanceselect have an API?
No public API is recorded for Vacanceselect.
What industry is Vacanceselect in?
Vacanceselect's product category is Outdoor Hospitality and Camping Vacation Services. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use). Its NAICS code is 721211 and its SIC code is 7000.