Vacanceselect

What Vacanceselect does

Vacanceselect is a French tour-operator brand within European Camping Group (ECG Holding SAS, headquartered in Aix-en-Provence), the European leader in outdoor hospitality (hôtellerie de plein air). Originally founded in 2005 and acquired by ECG in February 2023, Vacanceselect operates a booking platform offering mobile-home, bungalow, and bare-pitch rentals at premium 4/5-star campsites, distributing inventory from both ECG's 115+ directly managed sites and a network of 350+ partner establishments across 13 European countries. The brand's website is published in nine languages — French, UK and Irish English, German, Austrian and Swiss German, Dutch, Italian, Spanish, and Danish — targeting European family vacationers in France (40% of clientele), the UK, Germany, the Netherlands, Switzerland, Belgium, Spain, Italy, and Poland.

The underlying technology layer is ECG's centralized digital platform ecosystem, which handles reservation management, revenue optimization, and customer experience across the group's portfolio of tour-operator brands (Homair, Eurocamp, Roan, Camping Vision, Marvilla Parks, Tohapi) and large-scale resorts (Alannia in Spain). Vacanceselect sits within this multi-brand architecture, which ECG rebranded to "ECG" in November 2025.

Commercially, Vacanceselect monetizes through three primary streams: subscription-style recurring revenue from mobile-home and accommodation rentals at owned and partner sites, marketplace commissions from distributing third-party partner-camping inventory, and one-time sales of residential mobile homes for permanent or semi-permanent placement. Pricing is quote-based and not publicly disclosed. The parent ECG group is controlled by PAI Partners, which sold a significant minority stake to ADIA in March 2025, and operates with a peak-season workforce of more than 7,000 across all brands.

Name

Vacanceselect

Legal name

ECG Holding SAS

Website

https://vacanceselect.group

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Vacanceselect is a French tour-operator brand within European Camping Group that books premium mobile-home and pitch rentals at 450+ camping destinations across 13 European countries, serving family vacationers primarily in France, the UK, Germany, the Netherlands, Belgium, Switzerland, Spain, Italy, and Poland.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Vacation Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Outdoor hospitality services
• Camping holiday packages
• Mobile home rentals
• European vacation parks
• Tour operator camping

Headquarters

HQ city

Sète

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Home and Accommodation Rentals: Core revenue stream from renting mobile homes, bungalows, and equipped accommodations at partner campings across Europe. Also includes bare pitch rentals for tent and caravan camping.
2. Partner Camping Distribution: Distribution of third-party partner camping inventory through the Vacanceselect platform, earning referral fees or commissions from partner establishments.
3. Residential Mobile Home Sales: Sale of residential mobile homes for permanent or semi-permanent placement at campsites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vacanceselect, operating as a tour-operator brand under European Camping Group (ECG), rents mobile homes, bungalows, equipped accommodations, and bare pitches at premium 4/5-star campsites across more than 450 European camping destinations in 13 countries. The offering combines over 115 directly managed campings with more than 350 partner establishments, complemented by partner camping distribution and residential mobile home sales.

Product overview

Vacanceselect is a sub-brand under European Camping Group (ECG), operating as a tour-operator brand for outdoor hospitality. ECG structures its offering around powerful tour-operator brands including Homair, Eurocamp, Roan, and Vacanceselect, while also managing large-scale resorts in Spain under the Alannia brand. The company offers mobile home and bare pitch rentals, residential mobile home sales, distribution platforms, and referral services for independent campings. With over 7,000 seasonal employees, ECG operates 450 camping destinations across 13 countries, including more than 115 directly managed campsites and over 350 partner establishments. Vacanceselect specifically serves customers across multiple European markets including France, UK, Ireland, Germany, Austria, Switzerland, Netherlands, Italy, Spain, and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Vacanceselect Travel: Outdoor hospitality brand offering camping holidays and mobile home rentals across Europe
• Selectcamp

Products and services

• Vacanceselect Travel
• Mobile Home and Accommodation Rentals
• Bare Pitch Rentals
• Residential Mobile Home Sales
• Partner Camping Distribution

Quantifiable outcome

• 64 eco-certified campsites for 2026 season
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AlanniacoreStrategic or Co-development Partner · 2 July 2025European Camping Group acquired Alannia from Grupo Marjal and Corpfin Capital in July 2025. Alannia operates large-scale resorts in Spain under the Alannia brand, complementing ECG's existing portfolio. Alannia Costa Blanca, Alannia Els Prats, Alannia Costa Dorada, and Alannia Salou are among the certified eco-friendly properties.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Camping World Holdings: Largest US RV and camping retailer and service provider. Adjacent in the RV/camping industry but geographically focused on North America rather than Europe.

Broad incumbents

• TUI Group: Largest European tourism conglomerate with tour operator, hotel, and cruise businesses. Overlaps with Vacanceselect in European package holidays and family vacation distribution at much larger scale.
• Airbnb: Global alternative accommodation platform including unique outdoor stays. Competes for travelers seeking distinctive vacation accommodations outside traditional hotels.
• Booking Holdings: Largest online travel platform globally including Booking.com. Competes indirectly by aggregating alternative accommodations and could disintermediate campground distribution.

Direct peers

• Sunweb Group: European tour operator specializing in package holidays including camping vacations across multiple European destinations. Direct competitor in distributing camping holidays through online platforms.
• Aldiana Group: European club resort operator offering all-inclusive family vacation resorts, comparable to ECG's Alannia resort brand and Vacanceselect's premium offering in Mediterranean destinations.
• Pierre & Vacances: Major European operator of family vacation resorts and holiday parks including Center Parcs. Directly competes with ECG/Vacanceselect in the European family outdoor accommodation and holiday park segment.
• Landal GreenParks: European holiday park operator (part of Roompot) operating bungalow parks and family camping resorts across the Netherlands, Germany, Belgium, and other European countries. Comparable to Vacanceselect's mobile home and accommodation offerings.
• Roompot: Dutch-based holiday park operator with parks across Europe. Competitor in family outdoor accommodation and vacation park segment.
• Suntime Travel: Dutch-based tour operator specializing in camping holidays across Europe. Smaller-scale direct competitor in the European camping holiday distribution market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vacanceselectgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vacanceselect