Maguire's Garage

What Maguire's Garage does

Maguire's Garage (legal entity: Maguires Limited, Company No. NI042106) is a family-run, privately held used car dealership founded in 1958 and headquartered at 534-538 Falls Road, Belfast, Northern Ireland. The company retails pre-owned vehicles across hatchback, saloon, SUV, and MPV body styles from approximately 17 brands (Abarth, BMW, Fiat, Honda, Hyundai, Kia, Land Rover, MG, MINI, Nissan, Peugeot, Renault, SEAT, Skoda, Suzuki, Volkswagen, Volvo), maintaining roughly 27 vehicles in stock at any time with prices ranging from £2,495 to over £13,000. Every vehicle is inspected with verified history, and 90% of stock carries a 6-month warranty — double the 3-month Northern Ireland industry baseline — extendable up to three years.

The business operates a single physical forecourt/showroom combined with a Click Dealer-powered e-commerce platform that supports online browsing, finance applications (soft credit check), and remote purchase across Northern Ireland and the wider UK. Revenue is generated across five streams: one-off vehicle sales, finance commission (acting as an FCA-authorised credit broker, FRN: 674381, arranging HP and PCP at a representative 8.9% APR), warranty attach, part-exchange margin, and an in-house servicing/MOT operation. The go-to-market is direct-to-consumer, blending in-person forecourt sales, SEO-driven organic website traffic, social media presence, and community word-of-mouth in the Belfast market.

The target customer is individual car buyers across Belfast, Lisburn, Ballymena, Londonderry, Antrim, and the broader UK — first-time buyers through families and professionals — seeking a transparent, low-pressure purchase experience. Differentiators include the family-run heritage, the 6-month/3-year warranty positioning, FCA-regulated in-house finance (including zero-deposit HP, PCP, and Pay Weekly options), and bundled part-exchange plus servicing under one roof. There is no disclosed external funding, parent company, or institutional ownership.

Name

Maguire's Garage

Legal name

Maguires Limited

Website

https://maguiresgarage.co.uk

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Maguire's Garage is a family-run, FCA-authorised used car dealership in Belfast, Northern Ireland, founded in 1958. It sells approximately 27 inspected pre-owned vehicles across 17 brands, with prices from £2,495 to over £13,000, and bundles finance brokering, part-exchange, warranty, and servicing for individual car buyers across Northern Ireland and the wider UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue stream from selling used vehicles. The company stocks approximately 27 vehicles at any time, ranging from compact hatchbacks to SUVs, with prices from £2,495 to over £13,000. Each vehicle is inspected, has verified history, and comes with optional warranty coverage.
2. Finance Products: Revenue generated from arranging HP (Hire Purchase) and PCP (Personal Contract Purchase) financing for customers. The company works with carefully selected credit providers and acts as a credit broker, earning commission on finance arrangements. Representative APR is 8.9% with flexible terms including zero deposit options.
3. Vehicle Servicing: Professional vehicle maintenance services including full servicing, MOT preparation, diagnostics, and repairs for all makes and models using manufacturer-quality parts and experienced technicians.
4. Part Exchange: The company accepts trade-ins as part of vehicle purchases, providing fair market valuations that can be applied directly toward the purchase of another vehicle from their stock.
5. Warranty Products: Extended warranty coverage options provided to customers, with 90% of vehicles including a 6-month warranty (double the standard 3-month local requirement), extendable up to 3 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maguire's Garage is a family-run used car dealership in Belfast that sells approximately 27 pre-owned vehicles spanning hatchbacks, SUVs, saloons, and MPVs from 17 brands. The business offers a complete car-buying experience bundling vehicle sales with Hire Purchase and PCP finance brokering, pay-weekly finance, part exchange, professional servicing and MOT preparation, and extended warranty products up to 3 years.

Product overview

Maguire's Garage is a family-run used car dealership in Belfast offering a portfolio of automotive retail products and services. The core product is used car sales, with vehicles spanning multiple brands (Abarth, BMW, Fiat, Honda, Hyundai, Kia, Land Rover, MG, MINI, Nissan, Peugeot, Renault, SEAT, Skoda, Suzuki, Volkswagen, Volvo) in various body styles. The business operates a platform-plus-modules model where used car sales serve as the primary offering, supported by integrated add-on services including PCP Finance, HP Finance, Pay Weekly Finance, Car Servicing, Part Exchange, Warranty coverage, and a VRT Calculator. Automatic Cars is a curated sub-brand focusing on automatic transmission vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Car Sales Sale of approximately 27 pre-owned vehicles across hatchbacks, SUVs, saloons, and MPVs from 17 manufacturers (Abarth, BMW, Fiat, Honda, Hyundai, Kia, Land Rover, MG, MINI, Nissan, Peugeot, Renault, SEAT, Skoda, Suzuki, Volkswagen, Volvo). Each vehicle is inspected and supplied with verified history, with 90% of stock including a 6-month warranty. Target customers are individual car buyers in Northern Ireland and the wider UK.
• Hire Purchase (HP) Finance Hire Purchase financing arranged through carefully selected credit providers, allowing customers to own the vehicle outright after fixed monthly payments. Representative APR of 8.9% with zero deposit options. Available to UK residents aged 18+ subject to status; Maguire's acts as a credit broker (FCA FRN 674381), not a lender.
• Personal Contract Purchase (PCP) Finance PCP financing option offering lower monthly payments than HP with flexibility at the end of the term, suitable for customers who prefer changing vehicles regularly. Brokered via Maguire's credit broker arrangement with selected providers, subject to FCA regulation.
• Pay Weekly Car Finance Flexible weekly payment finance option for used car purchases, targeted at budget-conscious customers who prefer smaller, more frequent payments rather than monthly instalments. Brokered through Maguire's credit provider network.
• Car Servicing and MOT Preparation Professional vehicle maintenance including full servicing, MOT preparation, diagnostics, and repairs for all makes and models, performed by experienced technicians using manufacturer-quality parts. Open to all motorists, not limited to Maguire's customers.
• Part Exchange Trade-in service accepting a wide range of vehicles with fair market valuations applied directly toward the purchase of another vehicle from Maguire's stock. Reduces friction for buyers replacing their existing car.
• Extended Vehicle Warranty Vehicle protection coverage with a 6-month warranty included on 90% of cars (double the local 3-month standard), extendable up to 3 years for additional peace of mind. Sold alongside used vehicle purchases.

Quantifiable outcome

• 6-month warranty included on 90% of vehicles (double the local industry standard of 3 months)
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Arnold Clark: UK's largest independently owned car dealer group, selling new and used vehicles across Scotland and England. Direct peer in used-car retail with integrated finance, servicing, and part exchange — but operating at vastly greater scale and footprint than Maguire's.

Regional players

• Donnelly Group: Family-run automotive retailer with a strong Northern Ireland presence across new and used cars, servicing, and parts. The closest geographic peer to Maguire's, sharing the family-operated, multi-brand showroom model in the same NI market.
• SERE Motors: Northern Ireland-based multi-franchise dealer group offering new and used vehicles, servicing, and finance. Comparable as a fellow NI used-car retailer with bundled finance and aftersales services.
• Shelbourne Motors: Family-owned NI dealer group selling new and used cars plus servicing. Overlaps directly with Maguire's in used-car retail, finance brokerage, and aftersales within the Belfast/Northern Ireland catchment.

Broad incumbents

• Lookers: Large UK-listed automotive retailer operating new and used car franchises nationally. A broad incumbent competing for the same UK used-car buyer with greater scale, digital investment, and group-level finance relationships.
• Marshall Motor Group: UK-listed multi-brand car dealer with used-vehicle sales, finance, and aftersales. Comparable in offering a multi-brand used-car + finance + servicing bundle, but at significantly larger scale and geographic reach.
• Hendy Group: Family-owned South England car dealer group with new, used, and commercial vehicle operations. Overlaps with Maguire's as a family-run multi-brand retailer with integrated servicing and finance.

Emerging players

• Cazoo: Online used-car retailer offering nationwide home delivery and a 7-day money-back guarantee. Emerging player in the same used-car space as Maguire's but operating a fully online, no-forecourt model that directly pressures traditional single-site dealers.
• CarShop: UK used-car retailer (part of Constellation Automotive Group) combining online search with large physical retail sites. Comparable offering — quality used cars with warranty, finance, and part exchange — but at materially greater scale and national reach than Maguire's.
• Cinch: Constellation Automotive-owned online used-car platform with home delivery across the UK. Emerging digital competitor drawing budget-conscious buyers away from physical forecourts like Maguire's Belfast site.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaguiresBelfast
• LinkedInlinkedin.com/company/maguires-garage-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maguire's Garage