White Refrigeration
- Company typePrivate
- Founded1960
- HeadquartersWest Auckland, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
White Refrigeration firmographics
Firmographics- Name
- White Refrigeration
- Legal name
- White Refrigeration (1988) Limited
- Website
- https://whiterefrigeration.co.nz
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
White Refrigeration industry classification
Industry- Product category
- Commercial HVAC and Refrigeration Services
- SIC
- Refrigeration & Service Industry Machinery (3580), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Refrigeration Installation & Replacement (Commercial) (HSAOAJAD)
- akta.pro secondary industries
- Walk-In Cooler Service & Repair (HSAOAJAB), Blast Chiller & Specialty Refrigeration Service (HSAOAJAJ), Preventive Maintenance Programs for Refrigeration Systems (HSAOAJAL), Compliance, Refrigerant Regulations & Documentation (HSAOAJAN), Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ), Commercial & Industrial Refrigeration Systems (IMAHAKAA), Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where White Refrigeration is headquartered
LocationHeadquarters
- HQ city
- West Auckland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
White Refrigeration business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom System Design and Installation: Design, manufacture, and installation of commercial refrigeration and air conditioning systems. Projects range from single heat pumps to multi-storey building solutions, custom walk-in coolrooms to large-scale industrial installations. Revenue recognized upon project completion.
- Maintenance and Service Contracts: Ongoing maintenance programmes with scheduled cleanings, inspections, and quarterly service agreements. Includes 24/7 emergency callout service for account holders. Revenue recognized through recurring service fees and call-out charges.
- Emergency and After-Hours Services: Emergency call-out services with minimum charges including one hour labour cost plus per kilometre travelled rate. Penalty rates apply at time and a half for work outside normal business hours including weekends and public holidays.
- Custom Wine Cellar Design and Installation: Custom-built wine cellars ranging from $20,000 to $50,000+, including planning, design, installation, and sub-contractor coordination for electrical work and code compliance certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Project Pricing |
| Subscription | Annual | Maintenance Contract Pricing |
| Unit Pricing | Pay-as-you-go | Emergency Call-Out Service |
| One time/ perpetual license | Pay-as-you-go | Wine Cellar Installation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
White Refrigeration product offering
Product offeringCore offering
White Refrigeration designs, installs, services, and maintains commercial refrigeration and air conditioning systems for businesses across Auckland. Core deliverables include walk-in coolrooms, freezer rooms, process chillers, blast freezers, bar cabinets, VRF and ducted air conditioning systems, custom wine cellars, scheduled maintenance programmes, Building Warrant of Fitness (IQP) compliance inspections, and 24/7 emergency breakdown callouts.
Product overview
White Refrigeration is a family-owned New Zealand company offering integrated commercial refrigeration and air conditioning services. The company's portfolio consists of four core service lines: Commercial Refrigeration (walk-in cool rooms, freezers, process chillers, blast freezers, bar cabinets), Commercial Air Conditioning (hi-wall splits, cassettes, ducted systems, VRF systems), Wine Cellars (custom-built temperature and humidity controlled storage), and Maintenance and Compliance (scheduled maintenance, BWOF compliance, IQP certification). All services are supported by a 24/7 emergency callout feature. The company operates as a unified service offering rather than a software platform, with design, installation, service, and maintenance capabilities delivered through a single team.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Refrigeration Design, installation, service, and maintenance of commercial refrigeration systems including walk-in coolrooms, freezer rooms, process chillers, blast freezers, and bar cabinets for restaurants, hotels, warehouses, processing plants, and healthcare facilities.
- Commercial Air Conditioning
Quantifiable outcome
- Transition to natural CO2 refrigerant with GWP of 1 vs traditional refrigerants with GWPs of 500-3,600
- +1 more outcomes
Companies that use White Refrigeration
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
White Refrigeration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
White Refrigeration partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Qualify365supportingWhite Refrigeration partnered with Qualify365, one of the Tōtika-approved accreditation providers, to manage their health and safety prequalification assessment. The online platform revolutionized how they manage accreditation compliance, with assessment overview and access to previously submitted evidence and documentation.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
White Refrigeration competitors and assessment
Company assessmentRegional players
- Skope: New Zealand-headquartered commercial refrigeration equipment manufacturer and service provider. While primarily a manufacturer, its service arm competes with White Refrigeration in NZ commercial refrigeration installations and maintenance.
Broad incumbents
- Trane Technologies: Global climate solutions provider with commercial HVAC and refrigeration service capabilities in Australasia, competing for large enterprise and institutional contracts that overlap White Refrigeration's healthcare and venue accounts.
- Carrier: Global HVAC and refrigeration giant with a New Zealand commercial presence offering equipment, controls, and service across the same end markets White serves, though as part of a much broader portfolio.
- Daikin: Global HVAC and refrigeration manufacturer with significant NZ distribution and service capability, providing a much broader product portfolio than White Refrigeration's specialized commercial service offering.
- Mitsubishi Electric: Global HVAC/refrigeration manufacturer with established Australasian distribution and service networks, offering VRF and commercial AC systems that compete with White Refrigeration's air conditioning business.
Direct peers
- ICS (Industrial & Commercial Services): NZ-based provider of commercial refrigeration and HVAC services to industrial and commercial clients, competing for similar enterprise and mid-market maintenance contracts.
- Fridgeman: Auckland-based commercial refrigeration service company providing installation, service, and maintenance for similar commercial and industrial customers across the same geographic market.
- Pacific Refrigeration: New Zealand commercial refrigeration specialist offering design, installation, and servicing for hospitality, food service, and industrial customers — directly overlapping White Refrigeration's core offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
White Refrigeration social profiles
Digital presenceWhite Refrigeration compliance and trust
Trust signalCompliance1 record
White Refrigeration financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Refrigeration leadership team
Management profileNumber of profiles
Profiles9 records
White Refrigeration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Refrigeration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Refrigeration
What does White Refrigeration do?
White Refrigeration designs, installs, services, and maintains commercial refrigeration and air conditioning systems for businesses across Auckland. Core deliverables include walk-in coolrooms, freezer rooms, process chillers, blast freezers, bar cabinets, VRF and ducted air conditioning systems, custom wine cellars, scheduled maintenance programmes, Building Warrant of Fitness (IQP) compliance inspections, and 24/7 emergency breakdown callouts.
Is White Refrigeration a public or private company?
White Refrigeration is a private company. It is classified as family owned and is currently operating.
When was White Refrigeration founded?
White Refrigeration was founded in 1960. It employs 11 to 50 people.
Where is White Refrigeration based?
White Refrigeration is headquartered in West Auckland, United Kingdom, in the Europe region.
How does White Refrigeration make money?
Four revenue lines are on record. Custom System Design and Installation is the primary driver. The others are maintenance and Service Contracts, emergency and After-Hours Services and custom Wine Cellar Design and Installation.
Who are White Refrigeration's main competitors?
Skope is listed as a regional player. Broad incumbents are Trane Technologies, Carrier, Daikin and Mitsubishi Electric. Direct peers are ICS (Industrial & Commercial Services), Fridgeman and Pacific Refrigeration.
Does White Refrigeration have an API?
No public API is recorded for White Refrigeration.
What industry is White Refrigeration in?
White Refrigeration's product category is Commercial HVAC and Refrigeration Services. Its primary akta.pro industry code is HSAOAJAD, Refrigeration Installation & Replacement (Commercial), with a secondary code of HSAOAJAB, Walk-In Cooler Service & Repair. Its SIC code is 3580.