GEIQ Propreté

What GEIQ Propreté does

GEIQ Propreté is a network of 10 non-profit employer groupements (Groupements d'Employeurs pour l'Insertion et la Qualification) operating across 40 local offices in 11 French regions. Created and piloted by cleaning companies themselves, the network recruits job seekers facing employment barriers, places them in alternating work-study contracts of minimum six months, and provides recognized professional qualification (CQP/TFP) certifications in cleaning specializations including machine cleaning, cleaning and renovation, window cleaning, and team leadership.

The organization serves two customer segments: on the supply side, job seekers (including young people under 26, long-term unemployed, RSA beneficiaries, and people with disabilities) seeking paid qualification and integration; on the demand side, 460 member cleaning companies using the network to source qualified staff via mise à disposition (staff lending) on a punctual or regular basis, and to satisfy employment obligations such as handicap quotas, alternance quotas, and public procurement insertion clauses. Candidate sourcing is supported by partnerships with French public employment services (Pôle Emploi, Missions Locales, Cap Emploi) and regional and departmental councils. Outcomes reported include over 1,300 workers placed annually, a 66%+ employment rate post-pathway, and over 90% exam pass rates.

The business model combines recurring annual membership fees from enterprises, hourly mise à disposition rates set by member-governed local GEIQs, and limited government subsidies (less than 10% of funding by design, reflecting the organization's employer-piloted rather than traditional IAE status). Governance is provided by Fare Propreté, the national federation headquartered in Villejuif that also owns the geiqproprete.fr domain. The organization does not rely on proprietary technology; its core deliverable is human-mediated recruitment, training coordination, and staff placement, with a standard web-based application funnel as the only digital touchpoint.

Name

GEIQ Propreté

Legal name

FARE PROPRETE

Website

https://geiqproprete.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

GEIQ Propreté is a French non-profit network of 10 employer groupements across 40 offices that recruits job seekers into alternating work-study contracts and places them with 460+ member cleaning companies for qualifying work placements.

Ownership category

akta.pro rank

Product category

Cleaning Industry Workforce Integration and Staffing Services

NAICS

Professional Employer Organizations (561330), Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Temp-to-Hire Staffing (BPACACAG)

akta.pro secondary industries

Local & Regional Generalist Staffing Agencies (BPACACAH), General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Cleaning industry staffing
• Workforce qualification programs
• Alternance training services
• Employment insertion services
• Cleaning sector recruitment

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Member Company Fees: Companies pay an annual membership fee and hourly rates for mise à disposition (staff lending) services. The hourly rate incorporates all costs including training time, support, and leave. The tariff is determined by member companies who govern the structure.
2. Government Subsidies: GEIQ Propreté receives government recognition and relatively limited public subsidies (less than 10% of funding), as they are economic actors piloted by companies rather than traditional IAE structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

GEIQ Propreté is a network of 10 non-profit employer organizations in France that recruit job seekers into alternating work-study contracts (professionalization and apprenticeship, minimum 6 months) combining on-the-job placements at member cleaning companies with CQP/TFP professional qualification training. Member cleaning companies access qualified staff through mise à disposition (staff-lending) arrangements on punctual or regular bases, while job seekers receive social and professional support (housing, mobility, administrative, family assistance) and recognized certifications.

Product overview

GEIQ Propreté is a network of 10 organizations operating across 40 locations in 11 French regions, serving as a shared recruitment and professionalization tool for the cleaning industry. The organization operates two primary product lines: (1) Employment services including recruitment of job seekers into alternating contracts (contrats de professionnalisation and contrats d'apprentissage of minimum 6 months duration), and staff placement services for member companies; and (2) Professional qualification training programs delivering CQP/TFP certifications (Agent Machiniste Classique, Agent d'Entretien et de Rénovation en Propreté, Laveur de vitre, and Chef d'Equipe) through approved training organizations. Over 450 cleaning companies are members, and the network recruits over 1,300 employees annually with a 90%+ exam success rate and 66%+ employment outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mise à disposition de personnel Staff-lending (mise à disposition) service providing member cleaning companies with access to qualified workers on a punctual or regular basis at predetermined hourly rates that include training time, accompanying support, and leave. Available to cleaning companies of all sizes from TPE to large enterprises.
• Alternance contracts (professionalization and apprenticeship) Paid alternating work-study contracts (contrats de professionnalisation and contrats d'apprentissage) with a minimum 6-month duration, combining professional training delivered by approved training centers with on-the-job placements at member cleaning companies. Targeted at job seekers seeking entry into the cleaning profession.
• CQP/TFP professional qualification certifications Professional qualification certifications (CQP/TFP) delivered through approved training organizations, covering four specializations: Agent Machiniste Classique (machine cleaning operator), Agent d'Entretien et de Rénovation en Propreté (cleaning and renovation agent), Laveur de vitre (window cleaner), and Chef d'Equipe (team leader). Awarded to workers completing the alternance pathway with over 90% exam pass rate.
• Recruitment and social/professional support Year-round recruitment of job seekers into alternating contracts combined with social and professional accompaniment covering housing, mobility, administrative, and family assistance, in partnership with State services, Pôle Emploi, Missions Locales, Cap Emploi, and regional councils.
• Online candidate application (Dépôt de candidature en ligne) Online candidate submission tool accessible via geiqproprete.fr that routes applications to the GEIQ Propreté office in the candidate's territory for processing by the local team.

Quantifiable outcome

• Over 66% of workers find employment after completing 6-9 month pathways
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• State Employment Services (Etat)coreStrategic or Co-development PartnerNational employment services collaborate with GEIQ Propreté to identify job seekers suitable for alternance training pathways and provide regulatory recognition and support for the organization.
• Pôle EmploicoreStrategic or Co-development PartnerThe French public employment service refers job seekers to GEIQ Propreté programs and supports placement of qualified workers into cleaning sector employment.
• Missions LocalescoreStrategic or Co-development PartnerYouth employment services work with GEIQ Propreté to place young people under 26 into professional qualification pathways in the cleaning sector.
• Cap EmploicoreStrategic or Co-development PartnerSpecialized employment services for people with disabilities collaborate with GEIQ Propreté to facilitate placement and workplace adaptation for workers with disabilities.
• Regional and Departmental Councils (Conseils Régionaux et Départementaux)majorStrategic or Co-development PartnerLocal government councils support GEIQ Propreté activities through funding, partnership coordination, and alignment with regional employment and training strategies.
• SIAE (Structures d'Insertion par l'Activité Economique)minorStrategic or Co-development PartnerWhile GEIQs are not themselves SIAE structures, they operate in the same employment insertion field and collaborate with these organizations on shared objectives.
• Habilitated Training Organizations (Organismes de formation habilités)coreImplementation/ SI/ Consulting PartnerCertified training organizations deliver professional qualification programs (CQP/TFP) to GEIQ workers, providing the theoretical and practical training components of alternance pathways.
• Fare PropretécoreOthersThe national federation of the cleaning industry owns the geiqproprete.fr domain and provides governance, coordination, and communication support for the GEIQ Propreté network.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• ONET (ONET Propreté): ONET is one of the largest French cleaning and facility services companies and a potential member/customer of GEIQ Propreté. It is comparable because it is a major buyer of cleaning-sector staffing in France, but it is a downstream client-side peer rather than a direct staffing competitor.

Broad incumbents

• Randstad France: Randstad France is one of the largest staffing groups in France, providing temporary help, permanent placement, and HR solutions across many industries including propreté. It competes broadly with GEIQ Propreté for cleaning-sector staffing demand, but as a diversified incumbent rather than a sector-specialized insertion model.
• Adecco France: Adecco France is a major generalist staffing and HR services firm offering temporary work, permanent placement, and training across multiple sectors including cleaning. It competes with GEIQ Propreté for enterprise cleaning clients but as a broad incumbent without GEIQ Propreté's sector-specific insertion mandate.
• Crit Intérim: Crit is a French staffing firm providing temporary work, permanent placement, and airport services. Its temporary staffing operations overlap with GEIQ Propreté's mise à disposition model in the cleaning sector, but Crit serves a broad client base across industries rather than a sector-specialized insertion mandate.
• Manpower France: Manpower France is one of the largest generalist staffing firms operating across France, providing temporary work, permanent placement, and recruitment process outsourcing. It is comparable because it competes for the same cleaning-sector staffing spend and uses an employer-of-record model for short-term placements, but operates as a broad incumbent rather than a sector-specialized groupement.
• Derichebourg: Derichebourg is a French group providing both staffing services (Derichebourg Intérim) and facility/cleaning services (Derichebourg Propreté). It is comparable as a player active on both sides of the cleaning staffing value chain, though it operates as a diversified incumbent rather than a non-profit insertion vehicle.
• Synergie: Synergie is a French-headquartered generalist staffing group with national coverage in temporary work, permanent placement, and training. It is comparable to GEIQ Propreté as a competitor for cleaning-sector staffing contracts, though it operates across many industries rather than specializing in propreté insertion pathways.

Direct peers

• GEIQ Industrie: GEIQ Industrie applies the same insertion-and-qualification groupement d'employeurs model to the industrial sector. It is a direct peer because it shares GEIQ Propreté's legal structure, revenue model (member fees + mise à disposition rates), reliance on alternance contracts, and partnerships with French public employment services.
• GEIQ BTP: GEIQ BTP is another Groupement d'Employeurs pour l'Insertion et la Qualification network operating under the same French GEIQ legal framework as GEIQ Propreté, but serving the building and public works sector. It offers directly comparable alternance-based recruitment, qualification, and mise à disposition services to member companies, making it the closest structural peer.

Regional players

• ISS France: ISS is a major global facility services company with significant French cleaning operations. It is comparable because it is a large buyer and provider of cleaning workforce in France, sharing demand dynamics with GEIQ Propreté, but it is a regional subsidiary of a global incumbent rather than a French sector-specialized staffing network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/geiqpropretehdf
• LinkedInlinkedin.com/company/geiq-proprete-hauts-de-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEIQ Propreté