Name

NORAS MRI products

Legal name

NORAS MRI products GmbH

Website

https://noras.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

NORAS MRI products GmbH is a German medical device manufacturer, founded in 1985 and based in Höchberg near Würzburg, that designs and produces specialty MRI receive coils — including breast biopsy coils, intraoperative neurosurgical head holders, dental and prostate coils — for hospitals, imaging centers, and OEM partners such as Siemens Healthineers, Philips, and GE.

Ownership category

akta.pro rank

Product category

Medical Devices / MRI Coils and Accessories

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Contrast Media Injectors & Radiology Accessories (HLAHABAK)

akta.pro secondary industries

Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH), Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)

Keywords

• MRI receiver coils
• Breast biopsy coils
• Neurosurgical head holders
• Dental MRI coils
• Interventional radiology coils

Headquarters

HQ city

Höchberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MRI Coil Hardware Sales: Sale of proprietary MRI coils and accessories including breast biopsy coils, neurosurgical head holders, dental coils, prostate intervention devices, and interventional coils. Products are sold directly to healthcare institutions and through OEM partnerships.
2. OEM/Private Label Partnerships: NORAS manufactures coils under OEM agreements with major MRI scanner manufacturers. Second OEM breast biopsy coil developed for Siemens (2017), first OEM breast biopsy coil for Siemens (2009). Products sold under Siemens brand names.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

NORAS MRI Products designs, manufactures, and sells proprietary MRI receiver coils, coil-integrated surgical fixation systems, and positioning accessories for diagnostic and interventional imaging. The portfolio covers neurosurgical intraoperative MRI (LUCY, FLEXIBILITY OR Head Holders with integrated 8-channel coils), breast biopsy and diagnosis (BI 4-Ch, BI 6 COMFORT, BI 7-Ch), dental imaging (MANDIBULA 15-Ch), interventional radiology (iLoop 0.55T), prostate intervention (UNI-LIFT), multipurpose orthopedic/pediatric imaging (VARIETY 16-Ch), and stereotactic radiosurgery (ENCOMPASS 15-Ch via Qfix). Products are sold directly to hospitals and imaging centers and through OEM partnerships with Siemens, Philips, and GE.

Product overview

NORAS MRI Products is a German medical device manufacturer specializing in MRI coils and positioning systems for diagnostic and interventional applications. Founded in 1985, the company offers a portfolio of 11 core coil products designed for neurosurgical intraoperative MRI (LUCY and FLEXIBILITY OR Head Holder systems with integrated 8-channel coils), breast biopsy and diagnosis (BI 4-Ch, BI 6 COMFORT, and BI 7-Ch coils), dental imaging (MANDIBULA 15-Ch), multipurpose orthopedic and pediatric imaging (VARIETY 16-Ch), head imaging for stereotactic radiosurgery (ENCOMPASS 15-Ch via Qfix), and interventional procedures (iLoop 0.55T single-channel coil and UNI-LIFT prostate intervention device). The product portfolio includes dedicated accessories such as positioning aids, grid needle blocks, sterile drape sets, and transfer boards. All products are manufactured in Germany under ISO 13485 quality management with CE, FDA, and MDSAP certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• LUCY OR Head Holder & 8-Ch Coil Neurosurgical solution combining a head holder with an 8-channel MRI receiver coil for secure skull fixation during intraoperative MRI with high-quality imaging and homogeneity; supports tumor resections, deep brain stimulation, pituitary surgery, and awake craniotomy. Targeted at hospital neurosurgery departments using ioMRI.
• FLEXIBILITY OR Head Holder & 8-Ch Coil Established neurosurgery intraoperative MRI solution offering 3-7 point fixation, height adjustment, and compatibility with supine, prone, and lateral positions. Features a unique sterile concept eliminating the need to sterilize cables or coils. Targeted at neurosurgical departments performing ioMRI across multiple scanner platforms (Siemens, Philips).
• BI 4-Ch Breast Biopsy Coil Lightweight 4-channel MRI coil optimized for Siemens scanners for breast biopsy and diagnosis, offering lateral, medial, and cranio-caudal biopsy access via post-and-pillar and grid methods; cranio-caudal fixation reduces motion artifacts. CE and FDA approved. Targeted at breast imaging centers and radiology departments.
• BI 7-Ch Breast Biopsy Coil 7-channel phased array breast coil for Siemens compatible with 1.5T, 3T, and 0.55T scanners; features integrated LED lighting, up to 11-liter breast volume capacity, and flexible workflow adaptation for biopsy and diagnosis. Targeted at high-volume breast imaging programs.
• BI 6 COMFORT Breast Biopsy Coil Advanced 6-channel breast biopsy coil with height-adjustable frame, integrated contactless LED lighting, spacious biopsy access, and thickened concave patient rest for enhanced comfort. CE approved. Targeted at breast imaging centers prioritizing patient comfort and workflow.
• MANDIBULA 15-Ch Dental Coil 15-channel coil for high-resolution dental MRI of jaw, teeth, temporomandibular joint, and nerves; provides radiation-free imaging for children, pregnant women, and cancer patients; compatible with Siemens scanners. Targeted at dental and maxillofacial imaging departments.
• VARIETY 16-Ch Multipurpose Coil Flexible 16-channel (2x8) multipurpose coil for anatomically challenging body regions; replaces approximately 6 conventional orthopedic coils for wrist, hand, finger, knee, foot, ankle, elbow, and shoulder imaging; includes dedicated positioning aids. Targeted at radiology departments serving orthopedics and pediatrics.
• ENCOMPASS™ 15-Ch Head Coil 15-channel head and neck coil optimized for stereotactic radiosurgery planning and follow-up; height-adjustable with detachable top coil and quick-release button; available exclusively via Qfix for use with the Encompass MR SRS Immobilization System. Targeted at radiation oncology programs.
• iLoop Interventional Coil 0.55T Single-channel interventional coil designed for Siemens MAGNETOM Free.Max and Free.XL at 0.55T field strength; features patented sterile concept and 1.10m direct cabling for abdominal, pelvic, spine, and hip interventions under real-time MRI guidance. Targeted at interventional radiology departments using the Siemens iMRI Suite.
• UNI-LIFT Prostate Intervention Device MR-compatible 2-in-1 arch device for transperineal prostate biopsy and cryotherapy; positions patients supine with leg brackets; enables grid-guided interventions under MRI control; FDA approved. Compatible with GE Optima 450W, Discovery 750W, and Signa Architect scanners. Targeted at urology departments performing MR-guided prostate interventions.

Quantifiable outcome

• LUCY OR system enables intraoperative draping and coil placement completed in under 10 minutes
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and strategic.

• Apodibot MedicalcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive partner and distributor for NORAS ioMRI neurosurgery solutions in China. Apodibot Medical showcased NORAS products at HICOOL Global Entrepreneur Summit 2025 in Beijing as part of their intraoperative MRI surgical platform. Also represented NORAS at BRAIN 2026 in Hong Kong.
• Cook MedicalflagshipTechnology or Integration · 1 January 2025Strategic partnership within the iMRI Suite ecosystem. Cook Medical collaborated with Siemens Healthineers to introduce the 1 Tesla Interventional MRI suite, integrating NORAS's iLoop Interventional Coil 0.55T for real-time MRI-guided interventions without ionizing radiation.
• Siemens HealthineerscoreOEM/ Whitelabel/ Licensing Partner · 1 January 1985Long-standing OEM partnership where NORAS develops and manufactures MRI coils sold under Siemens brand. First OEM breast biopsy coil launched 2009, second OEM product in 2017. Products include breast biopsy coils (BI 4-Ch, BI 7-Ch) and accessories compatible with Siemens MAGNETOM scanners. Siemens distributes globally through their medical device sales network.
• Philips HealthcarecoreOEM/ Whitelabel/ Licensing PartnerLong-standing OEM partnership for MRI coil solutions integrated with Philips scanner systems. LUCY and FLEXIBILITY OR Head Holders are compatible with Philips INGENIA and Ambition systems.
• GE HealthcarecoreOEM/ Whitelabel/ Licensing PartnerLong-standing OEM partnership for MRI coil solutions integrated with GE scanner systems. UNI-LIFT Prostate Intervention Device compatible with GE Optima 450W, Discovery 750W, and Signa Architect scanners.
• HawkCellstrategicStrategic or Co-development PartnerPartnership with HawkCell, an AI-driven innovator in animal health, to co-develop a dedicated veterinary spine coil for neurology imaging of small animals. Combining NORAS's engineering legacy with HawkCell's AI platform to improve diagnostic precision and simplify patient positioning in veterinary MRI.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Qfix: Qfix develops patient immobilization and positioning systems for radiation therapy and MRI, including the Encompass MR SRS Immobilization System which exclusively bundles NORAS's ENCOMPASS 15-Ch Head Coil. Emerging peer with overlapping neurosurgical/radiosurgery positioning focus and direct technology partnership.

Broad incumbents

• Canon Medical Systems: Canon Medical Systems manufactures MRI scanners and offers dedicated coils for diagnostic and interventional imaging. Broad incumbent in the MRI hardware market with coil offerings that overlap NORAS's product categories across multiple scanner platforms.
• Philips Healthcare: Philips Healthcare is a global MRI scanner manufacturer (INGENIA, Ambition systems) and long-standing NORAS OEM partner. Broad incumbent in diagnostic imaging with in-house coil manufacturing that competes alongside NORAS-supplied coils in integrated solutions.
• GE Healthcare: GE Healthcore is a global MRI scanner manufacturer (Optima, Discovery, Signa platforms) and NORAS OEM partner for UNI-LIFT and breast coil accessories. Broad incumbent with parallel in-house coil development that overlaps with NORAS's specialty accessories.
• Siemens Healthineers: Siemens Healthineers is a global MRI scanner manufacturer and NORAS's largest OEM partner, distributing NORAS-designed coils under the Siemens brand (MAGNETOM platform). Broad incumbent with significantly larger scale but overlapping coil and ioMRI portfolios that compete with NORAS in some accounts.

Direct peers

• IMRIS (Deerfield Imaging): IMRIS designs and manufactures intraoperative MRI (ioMRI) suites used in neurosurgical environments. Direct peer to NORAS in the intraoperative MRI space, with complementary offerings (suite-level vs. coil-level accessories) for the same neurosurgical customer base.
• MR Instruments: MR Instruments is a US-based manufacturer of MRI RF receiver coils and phased array coils for clinical and research imaging. Direct peer to NORAS in the specialty MRI coil market, with comparable customer base of hospitals, imaging centers, and OEM partners.
• Doty Scientific: Doty Scientific manufactures MRI coils, probes, and related RF instrumentation for NMR and MRI systems. Direct peer to NORAS in specialty MRI hardware, serving research institutions and OEM scanner manufacturers.
• RAPID Biomedical: RAPID Biomedical is a German MRI coil and RF accessories manufacturer specializing in dedicated coils for research and clinical MRI applications. Direct peer to NORAS with overlapping product focus on specialized MRI coils and a similar German/SME profile.

Others

• Hologic: Hologic is a women's health medical device company with breast biopsy and breast imaging systems (e.g., Affirm, Brevera). Adjacent to NORAS's breast biopsy coil franchise — both serve breast imaging and biopsy workflows but Hologic focuses on prone tables and 3D mammography rather than MRI coils.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noras-mri-products

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORAS MRI products