What Roltechnik does

Roltechnik, now operating as Roth Czech s.r.o. following a 2024 rebranding, is a Czech sanitary-products manufacturer headquartered in Svitavy and founded in 1991. The company produces shower enclosures, shower trays, bathtubs, bathtub screens, complete shower boxes, and supporting bathroom accessories, with in-house fabrication spanning cast marble, acrylic, and 10mm ESG tempered glass. Its proprietary feature set centers on the SOFTCLOSE automatic door-closing mechanism, frameless walk-in designs, and custom manufacturing ("Výroba na míru") for non-standard installations. The portfolio has expanded beyond sanitary ware into adjacent building-product verticals under the Roth umbrella, including VIPANEL wall panels, a rainwater management program (Dešťový program), heating systems featuring Roth PERTEX piping, and LTO heat storage tanks.

The company operates a hybrid sales model combining a nationwide Czech dealer network ("Prodejci") with two direct e-commerce channels — the main roth-shop.cz storefront for full-price inventory and a dedicated outlet.roth-shop.cz channel selling discontinued, export-surplus, and prior-catalog products at discount. Customer segments span residential end consumers (homeowners and renters renovating bathrooms) and B2B dealers and installers across the Czech Republic. Products are exported into demanding European markets including Germany, Austria, Switzerland, and France, supported by quality certifications and a strategic affiliation with Roth Industries GmbH & Co. KG, a leading European sanitary technology manufacturer.

Pricing is unit-based and not publicly listed; standard product sets retail from approximately 5,000 to 12,000 CZK ($215-$520 USD-equivalent), with custom and premium configurations priced higher. The revenue model is purely hardware sales across three streams (core sanitary products, outlet/discount, and custom manufacturing), with no recurring software, subscription, or service component. Marketing is executed primarily through the two own e-shops, the dealer channel, and owned content (technical magazine, bathroom diaries, installation guides). Multiple language versions of the corporate site (Czech, English, Polish, Slovak, Russian, Slovenian, Croatian, Lithuanian, Hungarian, Latvian, Romanian) reinforce a Central and Eastern European go-to-market focus.

Name

Roltechnik

Legal name

Roth Czech s.r.o.

Website

https://roltechnik.cz

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Roltechnik (Roth Czech s.r.o.) is a Czech sanitary-products manufacturer founded in 1991 producing shower enclosures, bathtubs, trays, and related bathroom fixtures, serving Czech residential and dealer customers and exporting to Germany, Austria, Switzerland, and France.

Ownership category

akta.pro rank

Product category

Bathroom sanitary ware and fixtures manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Shower enclosures
• Bathtubs manufacturing
• Bathroom sanitary ware
• Custom shower cabins
• Cast marble tubs

Headquarters

HQ city

Svitavy

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Shower Enclosures and Bathtubs: Manufacture and sale of shower enclosures, shower trays, bathtubs, bathtub screens, and shower boxes. Products sold through dealers and direct e-commerce channels.
2. Outlet/Discount Sales: Sale of discontinued, export surplus, and previous catalog products at discounted prices through dedicated outlet e-shop
3. Custom Products: Custom-made shower enclosures tailored to customer specifications

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Roltechnik (Roth Czech s.r.o.) manufactures and sells sanitary bathroom products including shower enclosures, shower trays, bathtubs (including freestanding cast marble models), bathtub screens, and complete shower boxes. The company produces both standard and custom-made (Výroba na míru) solutions using materials such as ESG tempered glass, cast marble, and acrylic, and sells through its own e-commerce sites (roth-shop.cz and outlet.roth-shop.cz), a dealer network (Prodejci) across the Czech Republic, and export to European markets. Adjacent categories include the VIPANEL wall panels, VINATA bathroom product line, rainwater collection systems, heating solutions, and LTO heat storage tanks.

Product overview

Roltechnik (now operating as Roth Czech s.r.o.) is a Czech manufacturer offering a comprehensive bathroom product portfolio centered on shower enclosures, bathtubs, and related accessories. The core product line includes Sprchové kouty (shower enclosures) in frameless and framed designs, Sprchové vaničky (shower trays) in cast marble and acrylic, Vany (bathtubs) including freestanding cast marble models like the ALLYSA, Vanové zástěny (bathtub screens), and Sprchové boxy (complete shower boxes). Supporting products include VINATA branded items, VIPANEL wall panels, and Příslušenství (accessories) such as shower sets, seats, and maintenance products. The company also operates in adjacent markets through Dešťový program (rainwater systems), Vytápění (heating solutions including PERTEX pipes), and Nádrže LTO (heat storage tanks). Products are sold through the main e-shop, an outlet e-shop for discounted items, and through dealer networks across the Czech Republic and export markets.

Differentiator

Problem solved

Functional benefit

Brands

• VINATA: Product line for bathtubs and shower products
• Vipanel

Products and services

• Shower enclosures (Sprchové kouty) Frameless and framed shower enclosures available in quadrant, square, rectangular, walk-in, and niche door configurations, in multiple sizes and color finishes. Targeted at residential bathroom renovations and modern bathroom design projects, sold to end consumers via own e-shops and a network of Czech dealers.
• Shower trays (Sprchové vaničky) Shower bases/trays in quadrant, square, rectangular, and deep variants, manufactured in cast marble and acrylic materials. For pairing with shower enclosures and shower boxes in residential bathroom installations.
• Bathtubs (Vany) Freestanding and built-in bathtubs including rectangular, corner, asymmetric, and special shapes, manufactured in cast marble and acrylic. Designed for residential bathrooms, including premium oval freestanding cast marble models.
• Bathtub screens (Vanové zástěny) Screens and barriers for bathtubs to prevent water splashing, offered in folding and sliding configurations. For residential bathrooms alongside the bathtub line.
• Shower boxes (Sprchové boxy) Complete shower enclosures combining trays and walls, often equipped with hydromassage panels and additional features. Aimed at turnkey residential bathroom installation, including the LUCIDUS ROUND model.
• VINATA bathroom product line VINATA branded line of bathroom fixtures (bathtubs and shower products). For residential bathroom installations.
• VIPANEL wall panels Wall panel system for bathroom walls providing decorative and waterproof wall-covering solutions. For residential bathroom renovation projects.
• Custom shower enclosures (Výroba na míru) Made-to-measure shower enclosures built to customer specification (Výroba na míru). For end consumers and projects where standard sizes do not fit.
• Outlet / clearance bathroom fixtures (Roth OUTLET) Discounted and clearance catalogue of shower enclosures, bathtubs, shower trays, screens, and shower boxes from previous catalogues and export inventory. For value-conscious end consumers shopping the outlet e-shop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Roth Industries GmbH & Co. KGcoreStrategic or Co-development PartnerStrategic connection with Roth Industries GmbH & Co. KG, a leading European sanitary technology manufacturer. The company has rebranded from Roltechnik to Roth Czech s.r.o. as part of this partnership association. Products carry quality certifications aligned with European standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Roth Industries GmbH & Co. KG: Parent-affiliated European sanitary and heating systems group with whom Roth Czech has a strategic alliance. Broader incumbent offering heating, piping, and sanitary solutions; its brand and standards underpin Roth Czech's market positioning.
• Ideal Standard: Large European sanitaryware brand offering bathtubs, shower enclosures, and fittings. Competes broadly in the same European bathroom categories as Roth Czech, though with a much wider portfolio and deeper international reach.

Direct peers

• SanSwiss: Manufacturer of shower enclosures and doors with presence across Europe. Comparable mid-sized European shower enclosure specialist competing with Roltechnik in similar product categories and dealer channels.
• Duravit: German manufacturer of ceramic sanitaryware, shower trays, bathtubs, and bathroom furniture. Direct competitor in DACH shower enclosure and bathtub categories that Roltechnik/Roth Czech serves, with similar design-led, premium positioning.
• Hüppe: German specialist in shower enclosures and shower systems with strong DACH presence. Direct competitor in frameless and framed shower enclosures, the core category of Roltechnik/Roth Czech.
• Kermi: German manufacturer of shower enclosures and heating/radiators. Comparable in shower enclosure product range and German-market export orientation to Roth Czech, with similar quality and customization positioning.
• Bette: German manufacturer of steel-enamel shower trays, bathtubs, and washbasins. Comparable premium positioning, material technology focus (analogous to Roth Czech's cast marble), and DACH market exposure.
• Villeroy & Boch: Major European bathroom brand producing bathtubs, shower trays, and wellness products. Competes head-to-head with Roltechnik in cast-marble and acrylic tubs and shower solutions across the same DACH and French export markets.
• Kaldewei: German manufacturer specializing in steel-enamel bathtubs and shower trays. Highly comparable product mix to Roth Czech's cast-marble and acrylic tubs, serving overlapping European premium bathroom channels.

Regional players

• Ravak: Czech manufacturer of shower enclosures, bathtubs, and washbasins. Closest regional peer by geography and product mix, competing directly with Roth Czech in the Czech home market and across Central Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roltechnik