CRAFT Beer Market

What CRAFT Beer Market does

CRAFT Beer Market is a Calgary-headquartered casual dining restaurant chain founded in 2011, built around a craft-beer-led proposition of 100+ beers on tap alongside crafted cocktails and a shareable food menu. The company operates 11 physical locations: ten across three Canadian provinces (British Columbia, Alberta, and Ontario) plus a cross-border flagship in Dallas, Texas. Its core go-to-market is a high-volume dine-in experience targeted at adult consumers seeking a curated beer and cocktail program, complemented by private event bookings that monetize off-peak capacity in each restaurant.

The business model combines dine-in revenue per location with off-premise sales through third-party delivery partners (Skip The Dishes, xdineapp) and group/private event sales. A Community Brew program ties each location to local breweries and charitable partners, functioning as both a marketing engine and a supplier-relationship asset that reinforces the local-craft positioning. Menu iteration, including recent additions such as Mango Jalapeño Margarita, Prickly Pear Cosmopolitan, and Miso Salmon, is the primary lever for traffic and average-ticket management.

Operationally, the company reports a headcount in the 1,001-5,000 range, consistent with a multi-unit full-service restaurant operator averaging roughly 90-450 staff per location. There is no disclosed information on revenue, unit economics, ownership structure, or capital sources; the company is privately held and has not announced funding rounds in the available data.

Name

CRAFT Beer Market

Legal name

CRAFT Beer Market

Website

https://craftbeermarket.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CRAFT Beer Market is a Calgary-founded, privately held casual dining chain operating 11 restaurants across Canada and Dallas, Texas, built around 100+ craft beers on tap, cocktails, and a shareable food menu aimed at adult dine-in consumers and private-event clients.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Casual dining restaurants
• Craft beer bars
• Restaurant event hosting
• Food and beverage service
• Multi-location restaurant chain

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue from food and beverage sales across all restaurant locations. Customers pay for food, craft beers, cocktails, and wine while dining in. Menu features shareable plates, mains, and daily specials.
2. Takeout & Delivery: Online ordering via xdineapp.com website and Skip The Dishes delivery platform for takeout and delivery orders. Adds convenience revenue stream beyond dine-in.
3. Event & Group Bookings: Private event hosting with dedicated coordinators, curated menus, and private dining spaces. Revenue from group bookings for birthdays, corporate events, and celebrations.
4. Community Brew Program: Limited-edition craft brews created in partnership with local breweries. $1 from each community brew purchased donated to corresponding charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CRAFT Beer Market operates multi-location casual dining restaurants serving freshly prepared shareable food, handcrafted cocktails, curated wines, and a rotating selection of over 100 draft beers including local craft brewery offerings. The chain combines dine-in restaurant service with private event hosting, online takeout ordering, and third-party delivery across Canadian and U.S. locations.

Product overview

CRAFT Beer Market is a single unified restaurant and bar concept—not a platform-plus-modules architecture. The core offering combines dine-in restaurant services, a bar with over 100 draft beers and crafted cocktails, and event/venue hosting. The products operate as one integrated hospitality service: patrons can dine in, order takeout/delivery via integrated third-party platforms (xdineapp, SkipTheDishes), book tables online, and reserve private event spaces. A sub-offering, the Community Brew Program, extends the brand through limited-edition collaborative beers with local brewery partners.

Differentiator

Problem solved

Functional benefit

Products and services

• CRAFT Beer Market Restaurant & Bar Full-service casual dining restaurant and bar offering freshly prepared shareable food, crafted cocktails, curated wines, and a rotating selection of over 100 beers on tap for individual diners and groups across Canadian and U.S. locations.
• Event & Group Hosting Private event venue rental and coordination service offering curated menus, dedicated event coordinators, private dining spaces, and rooftop patios for birthdays, corporate events, celebrations, and group gatherings.
• Online Ordering (Takeout & Delivery) Digital ordering service through xdineapp.com for restaurant pickup orders and SkipTheDishes partnership for home delivery orders, enabling customers to order CRAFT menu items off-premise.
• Table Reservations Online table booking system integrated with the website allowing customers to reserve tables at any CRAFT location for date nights, celebrations, and casual meals.
• Community Brew Program Limited-edition collaborative craft beer program partnering with local breweries across provinces, with $1 per brew sold donated to corresponding local charities. Available across Canadian locations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Local Craft Breweries (Various)coreStrategic or Co-development PartnerCommunity Brew program partnering with local breweries across three provinces to create limited-edition craft brews. For each community brew purchased, $1 is donated to corresponding charity in each province. This program supports local brewing communities while driving social impact through charitable donations.
• Charitable Organizations (Various)minorOthersCharitable partners in each province receive $1 donations from each Community Brew sold. The program rotates charitable beneficiaries based on province where purchases are made.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Craftbeermarket
• LinkedInlinkedin.com/company/craft-beer-market
• Instagraminstagram.com/craftbeermarket
• Xx.com/Craftbeermarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFT Beer Market