FAEC

What FAEC does

FAEC (Federação da Agricultura e Pecuária do Estado do Ceará) is a private non-profit agricultural federation headquartered in Fortaleza, Ceará, Brazil, legally established in 1963 under Lei 4.214 and affiliated with CNA (Confederação da Agricultura e Pecuária do Brasil) as part of the Sistema S ecosystem. The organization operates through three tightly integrated components: FAEC itself (institutional representation and policy advocacy), its wholly-owned operating subsidiary SENAR-CE (Serviço Nacional de Aprendizagem Rural – Administração Regional do Ceará, installed 1993), and a network of 55 affiliated Rural Unions (Sindicatos Rurais) covering municipalities across Ceará. The Sistema FAEC/SENAR/SINRURAL serves small, medium, and large rural producers in cattle, sheep and goat, aquaculture (shrimp and fish), fruit and horticulture, poultry, apiculture, and agroindustry, with municipal governments and agribusiness enterprises as secondary segments.

The organization's core offerings include free professional rural training (Formação Profissional Rural), social promotion programs (Promoção Social), the ATeG technical and managerial assistance program, distance learning via the SENAR EAD platform (Rede e-Tec Brasil), and online certificate issuance through SENAR Nas Nuvens. It runs specialized programs including the In Vitro Fertilization (FIV) genetic improvement project targeting 900+ dairy producers, the Forrageiras do Ceará forage program for semi-arid conditions, Frutitec fruit-production technology transfer, the Agrinho school program, and the Saúde no Campo health program that reached 55,000+ people across 25 states. PEC Brasil, formerly PEC Nordeste and rebranded in mid-2026, is its flagship annual agribusiness fair, attracting 130,000+ visitors, 600+ exhibitors, and projecting R$150M+ in business per edition.

FAEC's business model is structurally non-commercial. Revenue is generated through mandatory rural employer and worker contributions (contribuição sindical rural and SENAR payroll levies), publicly-funded convênios with federal bodies (MAPA, MDA) and state bodies (SDE), and event sponsorship from institutional partners such as Banco do Nordeste and SEBRAE. All producer-facing services are provided free of charge. Marketing and distribution operate through a community-led model combining a network of 55 Rural Union physical service points, direct field delivery by SENAR instructors, the EAD platform, webinars, podcasts, WhatsApp outreach, and the PEC Brasil event platform, supported by the national institutional infrastructure of CNA.

Name

FAEC

Legal name

Federação da Agricultura e Pecuária do Estado do Ceará

Website

https://faec.org.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

FAEC is the non-profit agricultural federation of Ceará, Brazil, operating through SENAR-CE and 55 Rural Unions to deliver free rural training, technical assistance, and agribusiness events to small and medium producers across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Jardim América

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mandatory Rural Producer Contributions: FAEC is a non-profit syndicate entity funded by mandatory social contributions (contribuição sindical rural) collected from rural producers and workers, as part of the Sistema S ecosystem. SENAR operations are similarly funded through mandatory payroll contributions from the agricultural sector.
2. Government Convênios and Partnerships: FAEC and SENAR execute publicly-funded convênios (agreements) with government bodies such as MAPA, MDA, SDE (Secretaria de Desenvolvimento Econômico), and Banco do Nordeste, to deliver specific rural development programs including genetic improvement, technical assistance, and agricultural extension services.
3. Sponsorships and Event Revenue: Revenue generated through sponsorship of the PEC Brasil fair and other events, with commercial exhibitors and institutional partners (e.g., Banco do Nordeste, SEBRAE) supporting event costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FAEC, together with its subsidiary SENAR-CE and 55 affiliated Rural Unions, provides free professional rural training (Formação Profissional Rural), technical and managerial assistance (ATeG), social promotion programs (Promoção Social), genetic improvement projects (FIV), rural health services, and institutional representation for agricultural and livestock producers in Ceará, Brazil. It also organizes PEC Brasil, the largest indoor agribusiness fair in Brazil, serving as a B2B platform with exhibitions, auctions, seminars, and international business rounds.

Product overview

Sistema FAEC/SENAR/SINRURAL is a unified agricultural support system comprising FAEC (the Ceará Agricultural and Livestock Federation), SENAR (National Rural Learning Service - Regional Ceará), and Rural Unions. The system provides professional rural education through classroom and distance learning courses, technical and managerial assistance programs (ATeG), agricultural events like PEC Brasil fair, and social promotion activities. Key programs include the Forrageiras do Ceará program, dairy cattle genetic improvement project using IVF technology, Frutitec fruit production project, Agrinho education program, and Saúde no Campo rural health initiative. The system also publishes educational guides (cartilhas) on topics like environmental compliance and rural legislation. FAEC operates as a non-profit union entity recognized by Brazilian law, organized to study, coordinate, defend, and represent agricultural and livestock sector interests.

Differentiator

Problem solved

Functional benefit

Brands

• PEC Brasil: Agricultural and livestock fair, formerly PEC Nordeste, repositioned as the largest indoor agribusiness fair in Brazil, serving North and Northeast regions
• Programa Forrageiras do Ceará
• Programa Matrizes do Amanhã
• Projeto de Fertilização in Vitro do Ceará

Quantifiable outcome

• 130,000+ visitors and R$ 150 million+ in projected business generated at a single 3-day event (PEC Brasil 2026)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MAPA - Ministério da Agricultura, Pecuária e AbastecimentocoreStrategic or Co-development PartnerMultiple convênio agreements between SENAR-AR/CE and MAPA, including Termo de Fomento No. 997671/2026, Termo de Fomento No. 993208/2026, and historical agreements (No. 975486/2025, No. 974885/2025, No. 977588/2025, No. 955796/2024, No. 940871/2023, No. 928058/2022, No. 872055/2018, No. 843410/2017), supporting rural development programs, event promotion (PEC Nordeste/PEC Brasil), and agricultural extension services.
• MDA - Ministério do Desenvolvimento AgráriocoreStrategic or Co-development PartnerSENAR-CE maintains active Termo de Fomento agreements with MDA including No. 997500/2026 (Sobral), No. 997640/2026, and No. 997809/2026, supporting decentralized agricultural development actions across multiple municipalities in Ceará.
• SEBRAE CearácoreStrategic or Co-development PartnerSEBRAE Ceará is a key co-organizer of the PEC Brasil fair, providing institutional and operational support to the event. SEBRAE also partners with SENAR on the FIV genetic improvement project, co-funding the provision of high-genetic-value embryos to small and medium producers.
• CNA - Confederção da Agricultura e Pecuária do BrasilcoreStrategic or Co-development PartnerFAEC is affiliated with CNA as a state-level federation. SENAR-AR/CE is linked to SENAR Administração Central, which is governed by CNA's Conselho Deliberativo. This affiliation provides the institutional framework, national standards, and programmatic consistency for all SENAR activities in Ceará.
• SDE - Secretaria de Desenvolvimento Econômico do CearáminorStrategic or Co-development PartnerFAEC signed Convênio No. 01/2026 with SDE for the 'Projeto Matrizes do Amanhã' (Tomorrow's Matrices Project), aimed at promoting genetic improvement of dairy cattle herds for small and medium rural producers, through the acquisition of Girolando heifers.
• APCC - Associação dos Produtores de Camarão do CearáminorStrategic or Co-development PartnerAPCC organizes the Expocamarão exhibition space within the PEC Brasil fair, featuring approximately 300 exhibition stands for carcinicultores (shrimp producers) from Ceará, Rio Grande do Norte, and Piauí.
• Sistema OCB/CE - Organização das Cooperativas BrasileirasminorStrategic or Co-development PartnerOCB/CE participates in the PEC Brasil fair through the Espaço Somoscoop, dedicated to family agriculture and cooperatives. OCB also has a seat on the SENAR-CE Administrative Council.
• Embrapa - Empresa Brasileira de Pesquisa AgropecuáriaminorStrategic or Co-development PartnerFAEC and Embrapa are collaborating on a project to strengthen coffee cultivation (cafeicultura) in Ceará, leveraging Embrapa's research capabilities to develop the state's coffee sector.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• American Farm Bureau Federation: U.S. national agricultural trade association with a state-federation structure analogous to FAEC/CNA. Provides an international peer benchmark for membership-driven agricultural advocacy, training, and event operations, though operating in a different regulatory and funding environment.

Broad incumbents

• SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas: Sister Sistema S organization focused on SME support, including rural small businesses. Co-organizes PEC Brasil with FAEC and co-funds the FIV genetic improvement project; serves a structurally parallel role across the Brazilian economy.
• OCB / Sistema OCB - Organização das Cooperativas Brasileiras: National-level Sistema S organization representing agricultural cooperatives in Brazil. Operates with similar institutional structure (national confederation, state branches, technical programs), overlaps with FAEC's rural producer base, and sits on SENAR-CE's Administrative Council.

Others

• Banco do Nordeste: Regional development bank that co-funds agricultural credit and rural development programs with FAEC. Functions as a financial partner and PEC Brasil institutional sponsor, complementing FAEC's non-financial service offerings rather than competing directly.
• Embrapa - Empresa Brasileira de Pesquisa Agropecuária: Brazilian federal agricultural research corporation partnered with FAEC on coffee cultivation development. Not a competitor but an adjacent ecosystem player providing research and technology transfer that complements FAEC's training and extension programs.

Direct peers

• CNA - Confederação da Agricultura e Pecuária do Brasil: National-level confederation and FAEC's direct parent organization. Operates the same union federation model across all Brazilian states, governs SENAR's national administration, and provides the institutional framework and programmatic standards FAEC follows at the state level.
• FAESP - Federação da Agricultura e Pecuária do Estado de São Paulo: Sister state-level agricultural federation affiliated with CNA, operating in São Paulo. Structurally identical to FAEC, with a corresponding SENAR-SP and Rural Union network, providing the closest geographic-adjacent comparison for state federation scale and operations.
• FAEMG - Federação da Agricultura e Pecuária do Estado de Minas Gerais: Sister state-level agricultural federation for Minas Gerais, with the same CNA/SENAR/Sindicatos Rurais structure as FAEC. Comparable in scale and program portfolio, providing a direct analog for state federation operations in a larger agricultural economy.
• FARSUL - Federação da Agricultura do Estado do Rio Grande do Sul: Sister state-level agricultural federation for Rio Grande do Sul, part of the same CNA-affiliated Sistema S structure. Operates with a parallel SENAR-RS and Rural Union network, providing a comparable federation model in a different regional agricultural context.
• SENAR - Serviço Nacional de Aprendizagem Rural (Administração Central): National rural learning service and direct parent of SENAR-CE. Delivers the same free professional training, technical assistance (ATeG), and social promotion methodologies that FAEC/SENAR-CE offers, but at national scale with regional administrations in every state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/faecsenar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FAEC