Grassmark
- Company typePrivate
- Founded2013
- HeadquartersKaarina, Finland
- Headcount101–250
- GTM typeB2B
- OfferingServices
Grassmark firmographics
Firmographics- Name
- Grassmark
- Legal name
- Grassmark Oy
- Website
- https://grassmark.fi
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Grassmark industry classification
Industry- Product category
- Live Broadcast Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industries
- Sports Programming Syndication & Highlights Distribution (MPABAMAG), Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
Keywords
Where Grassmark is headquartered
LocationHeadquarters
- HQ city
- Kaarina
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Grassmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Broadcast Operations Services: Professional live broadcast production services for sporting events (ice hockey, soccer, track and field, basketball), e-sports, business events, music concerts, and seminars. Delivers to online pay TV platforms and linear TV networks. Currently broadcasting 2000+ broadcasts per year.
- Event & Broadcast Consultation: Consultation services covering planning of event and broadcast productions, including location selection, stakeholder management, running order preparation, and show direction. Technical expertise in broadcasting gear, IT, and electronics.
- Studio Rental and Production: Rental of video studio (for annual reports, product videos, commercials, talk shows) and sound studio (voice-overs, radio commercials, vocals, instrument recordings, off-tube commentary). Production services available.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grassmark product offering
Product offeringCore offering
Grassmark provides end-to-end live broadcast production services, delivering 2,000+ broadcasts per year covering sports (ice hockey, soccer, track and field, basketball), e-sports, business events, music concerts, and seminars, distributed to Finnish linear TV networks (MTV, Yle) and online pay TV/streaming platforms (Ruutu, ISTV). In parallel, it offers event and broadcast consultation (planning, stakeholder management, show direction) and rents integrated video and sound studio facilities in Turku/Kupittaa for corporate, commercial, and audio recording projects.
Product overview
Grassmark operates as a broadcast operations and event consultation company offering an integrated suite of production services. The portfolio consists of two physical studio facilities—a Video Studio with chroma key and multicamera capabilities and a Sound Studio for audio recording and off tube commentary—which can be used simultaneously via internal SDI cabling. These are complemented by Broadcast Operations (live event production, 2000+ broadcasts annually) and Event & Broadcast Consultation (strategic planning and show direction). Studios share a common control room and are designed for easy load-in adjacent to the Turku-Helsinki highway in Kupittaa.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcast Operations End-to-end live broadcast production service covering sporting events (ice hockey, soccer, track and field, basketball), e-sports, business events, music concerts, and seminars. Delivers full production chain from planning to online delivery across Finnish linear TV networks (MTV, Yle), online pay TV platforms (Ruutu, ISTV), and social media channels. Built on a network of 100+ freelancers enabling simultaneous multi-location production.
- Event & Broadcast Consultation
Quantifiable outcome
- 2000+ broadcasts delivered per year
- +1 more outcomes
Companies that use Grassmark
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Grassmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grassmark partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Grassmark competitors and assessment
Company assessmentRegional players
- TPC (Technology and Production Center Switzerland): Swiss public broadcaster's commercial production arm providing outside broadcasting, studio, and post-production services across German-speaking Europe. Comparable in scale and service portfolio but operating in a different national market.
- Avesco Finland: Finnish broadcast and AV systems integrator providing equipment sales, rental, and production services. Adjacent peer operating in the same Finnish market with overlapping broadcast customer base.
Direct peers
- NEP Group: Global leader in outsourced broadcast production services with operations across the US, Europe, and Asia. NEP provides mobile broadcast facilities, studios, and live event production — the same core services Grassmark delivers in Finland but at vastly greater scale.
- Gravity Media: Global provider of broadcast facilities, production services, and equipment hire for live sports, entertainment, and corporate events. Comparable in business model — outsourced live production with integrated studio and crew capabilities.
- Presteigne Charter: UK-based provider of broadcast production equipment and services for live events, sports, and entertainment. Directly comparable as a turnkey live broadcast services partner serving major broadcasters and rights holders.
- EMG (Euro Media Group): European broadcast services provider offering outside broadcasting, studio facilities, and live production across sports and entertainment. EMG is the closest direct competitor for European mid-market sports and event broadcast contracts.
- Timeline Television: UK-based broadcast services and post-production company specializing in live events, sports, and studio productions. Direct comparable in offering end-to-end live broadcast production with internal studio infrastructure.
Emerging players
- White Light: UK-based technical production company for live events covering lighting, audio, and video. Comparable as an integrated event production services provider for live broadcasts and corporate events, though with a UK focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grassmark social profiles
Digital presenceGrassmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassmark leadership team
Management profileNumber of profiles
Profiles1 record
Grassmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassmark
What does Grassmark do?
Grassmark provides end-to-end live broadcast production services, delivering 2,000+ broadcasts per year covering sports (ice hockey, soccer, track and field, basketball), e-sports, business events, music concerts, and seminars, distributed to Finnish linear TV networks (MTV, Yle) and online pay TV/streaming platforms (Ruutu, ISTV). In parallel, it offers event and broadcast consultation (planning, stakeholder management, show direction) and rents integrated video and sound studio facilities in Turku/Kupittaa for corporate, commercial, and audio recording projects.
Is Grassmark a public or private company?
Grassmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grassmark founded?
Grassmark was founded in 2013. It employs 101 to 250 people.
Where is Grassmark based?
Grassmark is headquartered in Kaarina, Finland, in the Europe region.
How does Grassmark make money?
Three revenue lines are on record. Broadcast Operations Services are the primary driver. The others are event & Broadcast Consultation and studio Rental and Production.
Who are Grassmark's main competitors?
Regional players on record are TPC (Technology and Production Center Switzerland) and Avesco Finland. Direct peers are NEP Group, Gravity Media, Presteigne Charter, EMG (Euro Media Group) and Timeline Television. White Light is listed as an emerging player.
Does Grassmark have an API?
No public API is recorded for Grassmark.
What industry is Grassmark in?
Grassmark's product category is Live Broadcast Production Services. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of MPABAMAG, Sports Programming Syndication & Highlights Distribution. Its NAICS code is 5121 and its SIC code is 7819.