GradTests
GradTests is an Australian online platform providing SHL-style psychometric practice tests (verbal, numerical, inductive reasoning) for graduate and internship candidates, monetized through individual subscriptions and enterprise bulk licensing across 30+ countries.
- Company typePrivate
- Founded2012
- HeadquartersUltimo, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What GradTests does
GradTests is an Australian online psychometric test preparation platform founded in 2012 in Sydney that offers SHL-style practice tests for graduate and internship candidates. The product targets university students and recent graduates preparing for psychometric assessments administered by major employers during recruitment, with an explicit emphasis on mirroring the format, timing, and difficulty of actual SHL and Kenexa tests used by banks, consultancies, mining firms and large corporates. The platform serves users across 30 countries including Australia, the United States, the United Kingdom, Canada, Ireland and New Zealand.
The technology consists of a web-based Testing Centre that simulates the SHL test environment with timed tests, countdown clocks, and multiple-choice navigation, paired with a content library of 450+ practice questions across 18 full-length tests (6 verbal, 6 numerical, 6 inductive reasoning). Supporting features include a performance tracking dashboard that allows users to benchmark their scores against the broader user base, detailed worked explanations for every question, and supplementary content including a YouTube tutorial channel and a free downloadable PDF help guide. The product surface is closed and web-only — there is no mobile app and no public or partner-facing API.
The business model is a hybrid of product-led growth and enterprise licensing. Individual users can take one free test per type and convert to subscription tiers: Bronze ($29.95 AUD/yr, single test type), Silver ($59.95 AUD/yr, all test types) and Gold ($99.99 AUD lifetime). Universities, career services and corporate recruitment teams can purchase GradTests Enterprise bulk licenses with discounts exceeding 50%. Distribution is fully self-serve through the website, supplemented by SEO-optimized tips pages, YouTube content, social media presence (Facebook, Twitter), an email newsletter, an affiliate/referral program, and on-campus events in Australia, USA and Europe. The company is privately held, bootstrapped with no disclosed institutional funding, and operates with a 1-10 employee team.
GradTests firmographics
Firmographics- Name
- GradTests
- Legal name
- GradTests
- Website
- https://gradtests.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GradTests is an Australian online platform providing SHL-style psychometric practice tests (verbal, numerical, inductive reasoning) for graduate and internship candidates, monetized through individual subscriptions and enterprise bulk licensing across 30+ countries.
- Ownership category
- akta.pro rank
GradTests industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
Keywords
Where GradTests is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GradTests business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Subscriptions: Subscription-based revenue from individual graduate candidates purchasing access to practice psychometric tests. Tiers include Bronze (single test type), Silver (all test types), and Gold (lifetime access).
- Enterprise/Bulk Licensing: Bulk licensing revenue from universities, career services, and corporate recruitment teams purchasing multiple user licenses at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Package - Single test type, 1 year subscription |
| Subscription | Annual | Silver Package - All test types, 1 year subscription |
| Subscription | Multi-year contract | Gold Package - All test types, Lifetime subscription |
| Subscription | Annual | Enterprise Package - Multiple bulk licenses for organizations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
GradTests product offering
Product offeringCore offering
GradTests operates an online psychometric test preparation platform that delivers SHL-style practice tests in verbal, numerical, and inductive reasoning for graduates and internship candidates. Users access a simulated Testing Centre with timed conditions, complete practice questions, receive detailed worked-answer feedback, and benchmark performance against other test takers. The platform is sold via tiered individual subscriptions and enterprise bulk licensing for universities and corporate recruiters.
Product overview
GradTests is an online psychometric test preparation platform providing SHL-style practice tests for graduate and internship recruitment. The core offering consists of three test types: Verbal Reasoning Tests, Numerical Reasoning Tests, and Inductive Reasoning Tests. Users can access 1 free test of each type, or subscribe to tiered packages (Bronze for single test type, Silver for all types for 1 year, Gold for lifetime access, and Enterprise for bulk licensing). The platform includes a Testing Centre that simulates the actual SHL test environment with timed tests and countdown clocks. Supplementary resources include a YouTube channel with video tutorials and downloadable PDF help guides. The products work together as a comprehensive preparation ecosystem, with free entry points driving subscription conversions for full question bank access (450+ questions across 18 tests).
Differentiator
Problem solved
Functional benefit
Products and services
- Verbal Reasoning Tests SHL-style verbal reasoning practice tests that assess written understanding and comprehension for graduate and internship candidates. Users read passages and answer True/False/Can't Tell statements based only on passage content.
- Numerical Reasoning Tests SHL-style numerical reasoning practice tests that assess the ability to analyze charts, tables, and graphs and perform basic calculations for graduate and internship candidates.
- Inductive Reasoning Tests SHL-style inductive (logical, abstract, or diagrammatic) reasoning practice tests that assess ability to detect patterns in sequences of shapes for graduate and internship candidates.
- GradTests Enterprise Multi-licence bulk purchase option for universities, societies, recruitment companies, and corporates that provides organizational access to the GradTests practice test platform with discounts of more than 50% off standard prices.
Quantifiable outcome
- Users have reported improving from 50th percentile to 90th percentile on inductive reasoning tests with practice
- +1 more outcomes
Companies that use GradTests
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
GradTests technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
GradTests partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
GradTests competitors and assessment
Company assessmentBroad incumbents
- Wonderlic: Provider of cognitive ability and pre-employment assessments used in hiring. Comparable as a broader incumbent in the same psychometric/employment assessment category.
- Mettl (Mercer Mettl): Online assessment platform for pre-hire and psychometric testing used by enterprises globally. Comparable as a broader incumbent in the same candidate assessment / graduate recruitment category.
- Cubiks: International psychometric assessment provider used by employers for graduate recruitment, similar to SHL. Comparable as the upstream test publisher whose formats shape candidate prep demand.
- SHL: Original publisher of the psychometric tests GradTests simulates. Operates as the incumbent employer-side assessment vendor whose tests drive demand for GradTests' practice products.
- Thomas International: Global provider of psychometric and behavioral assessments for hiring and development. Comparable as a broad incumbent operating in the same pre-employment assessment space.
Direct peers
- AssessmentDay: UK-based provider of practice psychometric tests including verbal, numerical and inductive reasoning in SHL/Kenexa style. Closest geographic and product analog to GradTests.
- Graduates First: Test prep platform specializing in SHL-style practice tests and interview preparation for graduate recruitment. Directly comparable in audience, content type, and value proposition.
- Practice Reasoning Tests: Online platform offering free and paid practice for verbal, numerical and inductive/logical reasoning tests used in graduate recruitment. Closely matches GradTests' content categories.
- Test Partnership: Provider of psychometric and aptitude test preparation, including SHL-style assessments and pre-employment testing solutions. Comparable in test type focus and candidate audience.
- JobTestPrep: Direct competitor offering practice materials for psychometric tests (SHL-style verbal, numerical, inductive reasoning) targeting job candidates. Highly comparable product scope, target audience, and business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GradTests social profiles
Digital presenceGradTests financial estimates
Financial estimateRevenue estimate
Valuation estimate
GradTests leadership team
Management profileNumber of profiles
GradTests funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GradTests M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GradTests
What does GradTests do?
GradTests operates an online psychometric test preparation platform that delivers SHL-style practice tests in verbal, numerical, and inductive reasoning for graduates and internship candidates. Users access a simulated Testing Centre with timed conditions, complete practice questions, receive detailed worked-answer feedback, and benchmark performance against other test takers. The platform is sold via tiered individual subscriptions and enterprise bulk licensing for universities and corporate recruiters.
Is GradTests a public or private company?
GradTests is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GradTests founded?
GradTests was founded in 2012. It employs 1 to 10 people.
Where is GradTests based?
GradTests is headquartered in Ultimo, Australia, in the Oceania region.
How does GradTests make money?
Two revenue lines are on record. Individual Subscriptions are the primary driver. The others are enterprise/Bulk Licensing.
Who are GradTests's main competitors?
Broad incumbents on record are Wonderlic, Mettl (Mercer Mettl), Cubiks, SHL and Thomas International. Direct peers are AssessmentDay, Graduates First, Practice Reasoning Tests, Test Partnership and JobTestPrep.
Does GradTests have an API?
No public API is recorded for GradTests.
What industry is GradTests in?
GradTests's product category is Online Test Preparation. Its primary akta.pro industry code is EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT). Its NAICS code is 611691 and its SIC code is 8200.