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HomeGuides

Full company profile

uuid00315th

Namestring
HomeGuides
Legal namestring
homeguides
Websiteurl
homeguides.co.uk
Company typeenum
Private
Founded yearint
2018
Descriptiontext

HomeGuides is a UK-based digital content publishing platform operating at homeguides.co.uk. Founded in 2018, the company runs a free, ad-free WordPress-based website that publishes informational articles targeting UK homeowners across home improvement, renovations, energy efficiency, cleaning, gardening, interior design, furniture, curtains, and bathroom and living room ideas. Editorial production is centered on a small team led by editor Helen Bach, supplemented by a 'Write for Us' guest contributor program that accepts external submissions on home improvement and energy topics.

The platform is built on commodity WordPress CMS with no proprietary technology, no public APIs, no SDKs, no mobile apps, and no disclosed integrations. The company has no patents, trademarks, certifications, or awards on record, and operates without any identified parent company, subsidiaries, or external investors — appearing to be a privately held, independent small business.

The business model is advertising-based: HomeGuides generates revenue through paid sponsored content, syndicated PR and content marketing placements, and guest posting fees from external contributors. Content is freely accessible to readers, and there is no consumer-facing pricing. The site is geographically scoped to the United Kingdom only, with no claimed global footprint. The company has 11–50 listed employees, no funding history, and no disclosed revenue.

Short descriptiontext

HomeGuides is a UK-based WordPress content platform publishing free home improvement, renovation, décor, and gardening articles for UK homeowners, monetized through sponsored content and guest posting fees.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
Markets served

Serves global market

Keyword5 values
home improvement content, home decor guides, DIY renovation advice, interior design articles, home maintenance tips
Product category
Home Improvement Content Publishing
Social media profiles1 record
Revenue model1 record
1Content Syndication and Sponsored Content
TypeAdvertising
Description

The company accepts commercial content, PR materials, content marketing, and syndicated content for fees. Guest contributors can pay posting fees for commercial content placements on the platform.

homeguides.co.uk
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

HomeGuides operates a UK-based editorial website (homeguides.co.uk) that publishes free articles, how-to guides, and expert advice on home improvement, renovations, energy efficiency, home cleaning, gardening, furniture, curtains, room décor, living rooms, and bathrooms. The platform generates revenue by accepting paid commercial content, PR materials, and sponsored placements from guest contributors, while readers access the content at no cost.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

HomeGuides is a single-platform content publishing website offering expert home improvement advice and guides to UK homeowners. The platform consists of the main HomeGuides Editorial Platform providing free editorial content across categories including Home Improvement, Home Decor, Living Room Ideas, Bathroom Ideas, Curtains, Energy Efficient Solutions, Gardening, Furniture, Home Renovations, Room Decor, and Home Cleaning. A complementary Guest Content Submissions program accepts external contributions. The platform is built on WordPress and does not offer modular products, APIs, or SaaS features.

Product and service2 records
1HomeGuides Editorial Platform
CategoryContent Publishing
Description

A UK-based home improvement advice website publishing expert articles, how-to guides, and recommendations across categories including home improvement, interior design, gardening, and home decor, targeted at UK homeowners.

2Guest Content Submissions
CategoryContent Syndication Service
Description

A contributor program allowing writers and businesses to submit guest articles, news, tutorials, and white papers on home improvement and energy solutions topics for publication on the HomeGuides platform.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Better Homes & Gardens
TypeBroad incumbent
Description

Major US home and gardening content brand with deep editorial resources across home improvement, decor, and gardening. Comparable topic coverage but operates at significantly larger scale.

2Ideal Home
TypeDirect peer
Description

A leading UK home interest content publisher covering home improvement, decor, and renovations. Directly comparable as a content publisher targeting UK homeowners with overlapping topic categories.

3Apartment Therapy
TypeDirect peer
Description

Digital-first home and lifestyle publisher covering decor, cleaning, and home improvement. Comparable as a primarily online content publisher with similar monetization mechanics.

4Houzz
TypeBroad incumbent
Description

Global home improvement and design platform combining editorial content with a professional directory and product marketplace. Overlapping content categories but significantly broader scope, scale, and proprietary technology.

5Real Homes
TypeDirect peer
Description

UK-focused home content publication covering renovations, design ideas, and home improvement advice. Comparable in audience, content categories, and SEO-driven publishing model.

6Homes & Gardens
TypeDirect peer
Description

Major home interest publication covering home improvement, interior design, and gardening. Comparable editorial model and target audience of home enthusiasts seeking practical guidance.

7This Old House
TypeDirect peer
Description

Established US home improvement content brand with renovation-focused editorial and complementary TV/media. Comparable content categories and DIY-oriented homeowner audience.

8Good Housekeeping UK
TypeDirect peer
Description

Established UK home and lifestyle publisher with substantial home improvement, cleaning, and decor editorial coverage. Comparable as a content-driven, UK-targeted home interest publication.

9Bob Vila
TypeDirect peer
Description

Long-running home improvement content brand publishing DIY guides, how-tos, and expert advice. Comparable as a content-led home improvement publication monetized through sponsorship and partnerships.

10Love Property
TypeDirect peer
Description

UK home and property content publisher covering renovation, interior design, and home improvement. Comparable UK audience, content categories, and ad-supported publishing model.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

HomeGuides

Home Improvement Content Publishinghomeguides.co.uk

HomeGuides is a UK-based WordPress content platform publishing free home improvement, renovation, décor, and gardening articles for UK homeowners, monetized through sponsored content and guest posting fees.

What HomeGuides does

HomeGuides is a UK-based digital content publishing platform operating at homeguides.co.uk. Founded in 2018, the company runs a free, ad-free WordPress-based website that publishes informational articles targeting UK homeowners across home improvement, renovations, energy efficiency, cleaning, gardening, interior design, furniture, curtains, and bathroom and living room ideas. Editorial production is centered on a small team led by editor Helen Bach, supplemented by a 'Write for Us' guest contributor program that accepts external submissions on home improvement and energy topics.

The platform is built on commodity WordPress CMS with no proprietary technology, no public APIs, no SDKs, no mobile apps, and no disclosed integrations. The company has no patents, trademarks, certifications, or awards on record, and operates without any identified parent company, subsidiaries, or external investors — appearing to be a privately held, independent small business.

The business model is advertising-based: HomeGuides generates revenue through paid sponsored content, syndicated PR and content marketing placements, and guest posting fees from external contributors. Content is freely accessible to readers, and there is no consumer-facing pricing. The site is geographically scoped to the United Kingdom only, with no claimed global footprint. The company has 11–50 listed employees, no funding history, and no disclosed revenue.

HomeGuides firmographics

Firmographics
Name
HomeGuides
Legal name
homeguides
Website
https://homeguides.co.uk
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
HomeGuides is a UK-based WordPress content platform publishing free home improvement, renovation, décor, and gardening articles for UK homeowners, monetized through sponsored content and guest posting fees.
Ownership category
akta.pro rank

HomeGuides business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Content Syndication and Sponsored Content: The company accepts commercial content, PR materials, content marketing, and syndicated content for fees. Guest contributors can pay posting fees for commercial content placements on the platform.

Distribution channels1 record

Marketing channels3 records

HomeGuides product offering

Product offering

Core offering

HomeGuides operates a UK-based editorial website (homeguides.co.uk) that publishes free articles, how-to guides, and expert advice on home improvement, renovations, energy efficiency, home cleaning, gardening, furniture, curtains, room décor, living rooms, and bathrooms. The platform generates revenue by accepting paid commercial content, PR materials, and sponsored placements from guest contributors, while readers access the content at no cost.

Product overview

HomeGuides is a single-platform content publishing website offering expert home improvement advice and guides to UK homeowners. The platform consists of the main HomeGuides Editorial Platform providing free editorial content across categories including Home Improvement, Home Decor, Living Room Ideas, Bathroom Ideas, Curtains, Energy Efficient Solutions, Gardening, Furniture, Home Renovations, Room Decor, and Home Cleaning. A complementary Guest Content Submissions program accepts external contributions. The platform is built on WordPress and does not offer modular products, APIs, or SaaS features.

Differentiator

Problem solved

Functional benefit

Products and services

  • HomeGuides Editorial Platform A UK-based home improvement advice website publishing expert articles, how-to guides, and recommendations across categories including home improvement, interior design, gardening, and home decor, targeted at UK homeowners.
  • Guest Content Submissions A contributor program allowing writers and businesses to submit guest articles, news, tutorials, and white papers on home improvement and energy solutions topics for publication on the HomeGuides platform.

Companies that use HomeGuides

Customer profile

Segments1 record

Ideal customer profiles2 records

HomeGuides technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

HomeGuides partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

HomeGuides competitors and assessment

Company assessment

Broad incumbents

  • Better Homes & Gardens: Major US home and gardening content brand with deep editorial resources across home improvement, decor, and gardening. Comparable topic coverage but operates at significantly larger scale.
  • Houzz: Global home improvement and design platform combining editorial content with a professional directory and product marketplace. Overlapping content categories but significantly broader scope, scale, and proprietary technology.

Direct peers

  • Ideal Home: A leading UK home interest content publisher covering home improvement, decor, and renovations. Directly comparable as a content publisher targeting UK homeowners with overlapping topic categories.
  • Apartment Therapy: Digital-first home and lifestyle publisher covering decor, cleaning, and home improvement. Comparable as a primarily online content publisher with similar monetization mechanics.
  • Real Homes: UK-focused home content publication covering renovations, design ideas, and home improvement advice. Comparable in audience, content categories, and SEO-driven publishing model.
  • Homes & Gardens: Major home interest publication covering home improvement, interior design, and gardening. Comparable editorial model and target audience of home enthusiasts seeking practical guidance.
  • This Old House: Established US home improvement content brand with renovation-focused editorial and complementary TV/media. Comparable content categories and DIY-oriented homeowner audience.
  • Good Housekeeping UK: Established UK home and lifestyle publisher with substantial home improvement, cleaning, and decor editorial coverage. Comparable as a content-driven, UK-targeted home interest publication.
  • Bob Vila: Long-running home improvement content brand publishing DIY guides, how-tos, and expert advice. Comparable as a content-led home improvement publication monetized through sponsorship and partnerships.
  • Love Property: UK home and property content publisher covering renovation, interior design, and home improvement. Comparable UK audience, content categories, and ad-supported publishing model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

HomeGuides social profiles

Digital presence

HomeGuides financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HomeGuides leadership team

Management profile

Number of profiles

Profiles1 record

HomeGuides funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HomeGuides M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeGuides

What does HomeGuides do?

HomeGuides operates a UK-based editorial website (homeguides.co.uk) that publishes free articles, how-to guides, and expert advice on home improvement, renovations, energy efficiency, home cleaning, gardening, furniture, curtains, room décor, living rooms, and bathrooms. The platform generates revenue by accepting paid commercial content, PR materials, and sponsored placements from guest contributors, while readers access the content at no cost.

Is HomeGuides a public or private company?

HomeGuides is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HomeGuides founded?

HomeGuides was founded in 2018. It employs 11 to 50 people.

How does HomeGuides make money?

One revenue line is on record: content Syndication and Sponsored Content.

Who are HomeGuides's main competitors?

Broad incumbents on record are Better Homes & Gardens and Houzz. Direct peers are Ideal Home, Apartment Therapy, Real Homes, Homes & Gardens, This Old House, Good Housekeeping UK, Bob Vila and Love Property.

Does HomeGuides have an API?

No public API is recorded for HomeGuides.

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Live signals
Primeconcretecoatings14 Reasons Homeowners Invest in Garage Floor CoatingThe article outlines fourteen benefits of applying garage floor coatings, such as enhanced durability, chemical resistance, and increased property value, citing HomeGuide regarding installation timelines for polyurea coatings. It emphasizes the role of professional installers in providing customized, low-maintenance solutions that improve safety and aesthetic appeal. The content serves as an informational guide promoting the long-term cost savings and environmental advantages of these upgrades.MysiteplanThe Cost To Frame A House In 2025The article provides a detailed breakdown of house framing costs for 2025, citing Angi data that places the average price between $7 and $16 per square foot. It outlines specific cost ranges for various project types, such as garage framing ($4–$5/sq ft) and full home framing ($18,500–$27,500), while identifying materials, labor, and architectural complexity as key cost drivers. The text also references HomeGuide regarding metal stud framing prices and promotes My Site Plan for building plans.YahooHow much does it cost to install or replace plumbing?A HomeGuide-backed guide outlines the costs of installing or replacing home plumbing, citing a national average of $4,080 for a full system install and $2,280 to $5,120 for most projects, with repiping reaching $15,000. It details factors such as labor ($175–$450 per job, $45–$200 hourly), pipe material, fixture count, and financing options including personal loans, home equity loans and HELOCs.