Bakers

What Bakers does

Bakers, operating under the DJH brand (DJH Business Advisers, formerly DJH Mitten Clarke), is a UK-based accounting and business advisory firm headquartered in Walsall with regional offices across the West Midlands, East Midlands, North West, South East, Yorkshire and the Humber, plus an international presence through DJH Ireland. The firm was founded in 1920 and operates under DJH Holding Group Limited. DJH provides a comprehensive suite of professional services spanning core accounting functions (accounts preparation, audit, tax planning and compliance, payroll) and advisory offerings (corporate finance, commercial funding, R&D tax incentives, wealth management, outsourced business services, wills and estate planning, strategic IT support through DJH Tech Partners). The firm has built dedicated specialist teams across 12 industry verticals including construction and engineering, dental, medical, manufacturing, property, opticians, professional sports, and franchise businesses, positioning sector expertise as its primary differentiator.

The firm operates on a professional services revenue model with quote-based engagement pricing tailored to client requirements, typically structured as multi-year contracts. Its go-to-market is sales-led, relying on direct client engagement through regional offices, supported by digital marketing channels including a corporate website, email newsletter, and organic social media presence on LinkedIn, Facebook, and X (Twitter). Technology integration is centered on partnerships with Xero (Platinum Partner status) and Sage for cloud accounting platform delivery to clients. The firm maintains international capability through membership in TIAG (The International Accounting Group) and holds Cyber Essentials certification for cybersecurity assurance.

DJH is privately held and has received investment backing through a partnership with Tenzing, an investment partnership, suggesting private equity or growth capital involvement. The firm serves primarily owner-managed businesses and SMEs across the UK, with no publicly disclosed revenue figures. Its competitive positioning emphasizes a people-first, partnership-based relationship model over transactional service delivery, with deep sector expertise as the stated moat.

Name

Bakers

Legal name

DJH Holding Group Limited

Website

https://bakersaccountants.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakers (DJH) is a UK accounting and business advisory firm providing audit, tax, accounts, payroll, and corporate finance services to SMEs across 12 industry verticals, operating from multiple regional offices in England and Ireland with PE backing from Tenzing.

Ownership category

akta.pro rank

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Comprehensive accounting and business advisory services including accounts, audit, tax planning, corporate finance, and business funding solutions delivered through direct client engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bakers is a UK-based business consulting firm that delivers auditing, accounting, taxation, payroll, compliance, and business advisory services primarily to small and medium-sized enterprises. The firm operates as part of a multi-office practice, providing integrated accountancy, audit, corporate finance, and taxation services alongside specialist offerings such as outsourced bookkeeping, R&D tax incentives, wealth management, and sector-specific advisory across industries including construction, dental, manufacturing, property, and professional sports.

Product overview

DJH is a UK-based accounting and business advisory firm offering a comprehensive suite of professional services. The firm provides integrated audit, accountancy, corporate finance, and taxation services alongside specialist offerings including outsourced business services, wealth management, and R&D tax incentives. The portfolio spans core accounting functions (Accounts, Audit, Tax, Payroll), advisory services (Corporate Finance, Commercial Funding), personal financial planning (Wealth Management, Wills, Trusts), and sector-specific expertise across industries including construction, dental, manufacturing, property, and professional sports. The firm operates as a multi-office practice with strategic partnerships including Xero and Sage for accounting software integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounts Support and guidance for bookkeeping and financial reporting, helping clients measure what matters for their business.
• Audit Specialist audit services delivering compliance confirmation along with insights for business improvement.
• Tax Tax planning and advisory services covering business tax, personal tax, capital gains tax, inheritance tax, and self-assessment.
• Payroll Services Employment and payroll management services handling employee compensation and compliance.
• R&D Incentives Assistance with HMRC Research and Development tax relief applications for companies investing in innovation.
• Commercial Funding Funding solutions to help transform businesses or accelerate growth.
• Corporate Finance Transaction support and advisory services for business acquisitions, disposals, and mergers.
• Wealth Management Financial planning services focused on growing and protecting personal wealth for individuals and families.
• International Services Cross-border advisory services connecting clients with international expertise and networks.
• Outsourcing Outsourced business services handling bookkeeping, management accounts, and financial forecasting.
• Wills and Estate Planning Legacy planning services including wills, trusts, and inheritance planning in plain language.
• Capital Allowances Tax relief advisory for capital investments in business assets.
• Family Investment Companies Specialist tax planning structures for family investment and wealth succession.
• Strategic IT Support Technology advisory services through DJH Tech Partners for business IT infrastructure.

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero Platinum Partner status - provides cloud accounting software solutions to clients, enabling seamless integration between DJH advisory services and client financial systems.
• SagecoreTechnology or IntegrationSage Partner status - provides additional cloud accounting and business management solutions to complement DJH's service offerings.
• TIAG (The International Accounting Group)coreStrategic or Co-development PartnerTIAG is a global alliance of accounting firms providing international reach and expertise. DJH's membership enables delivery of international services to clients with cross-border requirements.

Recent moves1 record

Expansion highlights5 records

Direct peers

• MHA MacIntyre Hudson: Top-15 UK accountancy network with regional offices, sector specialisms (including dental, medical and manufacturing) and a full audit/tax/advisory service line — directly comparable in positioning.
• Crowe UK: Mid-tier UK accountancy and advisory firm with comparable sector coverage (including dental, medical, manufacturing), multi-office regional footprint and a similar mix of audit, tax and corporate finance services.
• RSM UK: Mid-tier international accounting firm with UK regional offices serving SMEs and owner-managed businesses across audit, tax, payroll and corporate finance — closely comparable mid-market positioning.
• PKF Smith Cooper: UK regional accountancy and advisory firm with Midlands presence, similar sector specialisms (including dental and professional services) and a comparable mix of compliance and advisory services.
• Moore Kingston Smith: UK mid-tier accountancy focused on owner-managed businesses, not-for-profits and SMEs with strong sector expertise — directly comparable in client base and service portfolio.
• Azets: PE-backed (Hg Capital) UK and Nordic accountancy consolidator pursuing acquisition-led regional expansion — the closest peer in terms of institutional capital backing and roll-up strategy.
• DJH Mitten Clarke (parent operating identity): This is the same operating entity as 'Bakers' post-merger; the parent DJH Holding Group encompasses the Walsall office and DJH Mitten Clarke — included as the closest direct identity match for cross-validation of services and footprint.
• Saffery Champness: UK top-20 accountancy firm serving owner-managed businesses, private clients and SMEs with audit, tax and wealth management — comparable in client profile and service mix.

Broad incumbents

• Grant Thornton UK: Larger mid-tier incumbent with national coverage and established corporate finance and audit practices; competes for the same mid-market owner-managed segment but at greater scale and brand reach.
• BDO UK: Larger mid-tier incumbent with broader national coverage and deeper corporate finance capability; competes for the same SME/owner-managed segment but at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DJHAdvisers?utm_source=cyber-protection-webinar&utm_medium=followup-email&utm_term=accountant+in+manchester&utm_content=1063738836&utm_campaign=TIP+Campaign
• Facebookfacebook.com/DJHBusinessAdvisers/?utm_source=cyber-protection-webinar&utm_medium=followup-email&utm_term=accountant+in+manchester&utm_content=1063738836&utm_campaign=TIP+Campaign
• LinkedInlinkedin.com/company/bakers-accountants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakers