Guardian Insurance Wholesalers
Guardian Insurance Wholesalers is a national transportation insurance wholesaler that provides retail insurance agents access to commercial truck insurance markets across all US states through its QuoteFirst digital portal and Multi Carrier Rater tool.
- Company typePrivate
- Founded2010
- HeadquartersLeitchfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Guardian Insurance Wholesalers does
Guardian Insurance Wholesalers, Inc. is a national transportation insurance wholesaler headquartered in Leitchfield, Kentucky, with a regional office in Louisville. Founded in 2010, the firm operates with 11-50 employees and is led by CEO David Huff. It serves retail insurance agents across all 50 states by providing access to commercial truck insurance markets, including commercial truck liability, auto liability, physical damage, cargo, excess cargo, and trailer interchange coverage. The company's core carrier network spans A-rated admitted carriers, non-admitted carriers, and Lloyds of London, allowing it to place both admitted and non-admitted trucking business at a national scale.
The company's technology stack includes two primary tools. QuoteFirst is a web-based portal that allows retail agents to obtain truck insurance quotes online, while the Multi Carrier Rater is an Excel-based tool that enables agents to compare coverage options across multiple carriers simultaneously. Sitemap records show active development of these products, with QuoteFirst portal pages updated in November 2025 and the QuoteFirst application page updated in June 2026. The company has also formed a partnership with the American Association of Owner Operators (AAOO), signaling a focus on the owner-operator segment of the trucking market.
Guardian Insurance Wholesalers operates on a commission-based revenue model, earning commissions from carriers for placing trucking insurance business on behalf of retail agents. The firm does not underwrite policies directly; instead it functions as an intermediary between retail agents and a panel of carriers. Its go-to-market is direct-to-agent, leveraging digital tools (QuoteFirst, Multi Carrier Rater) and industry partnerships (AAOO) to reach a distributed base of retail agents across the United States.
Guardian Insurance Wholesalers firmographics
Firmographics- Name
- Guardian Insurance Wholesalers
- Legal name
- Guardian Insurance Wholesalers, Inc.
- Website
- https://guardian-ins.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guardian Insurance Wholesalers is a national transportation insurance wholesaler that provides retail insurance agents access to commercial truck insurance markets across all US states through its QuoteFirst digital portal and Multi Carrier Rater tool.
- Ownership category
- akta.pro rank
Guardian Insurance Wholesalers industry classification
Industry- Product category
- Commercial Transportation Insurance Wholesale
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
- akta.pro secondary industry
- Motor Truck Cargo (FSAJABAC)
Keywords
Where Guardian Insurance Wholesalers is headquartered
LocationHeadquarters
- HQ city
- Leitchfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Guardian Insurance Wholesalers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Wholesale Commissions: Guardian Insurance Wholesalers earns revenue as a wholesaler by providing retail agents access to insurance carriers. The company earns commissions from admitted and non-admitted carriers for placing trucking insurance business.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Guardian Insurance Wholesalers product offering
Product offeringCore offering
Guardian Insurance Wholesalers is a national transportation insurance wholesaler that places commercial trucking coverage on behalf of retail insurance agents by providing access to top A-rated admitted, A-rated domestic non-admitted, and Lloyds carriers across all U.S. states. Its offerings include liability, physical damage, cargo, excess cargo, and trailer interchange coverage, supported by the QuoteFirst digital portal for quoting, binding, and issuing coverage and a downloadable Multi Carrier Rater for instant multi-carrier pricing.
Product overview
Guardian Insurance Wholesalers is a National Transportation Insurance Wholesaler that provides retail agents access to commercial truck insurance coverage through its QuoteFirst Portal platform and Multi Carrier Rater tool. The QuoteFirst Portal enables agents to self-generate quote indications and bind coverage online, while the Multi Carrier Rater allows quoting of Physical Damage, Cargo, GL, and NTL coverage across multiple A-rated admitted, non-admitted, and Lloyds carriers. Coverage products include liability, physical damage, cargo, excess cargo, and trailer interchange insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- QuoteFirst Portal Web-based self-service portal that lets approved retail insurance agents enter minimal information to generate quick quote indications and then bind and issue commercial truck coverage directly online, covering Physical Damage, Motor Truck Cargo, Non-Trucking Liability, General Liability, and OccAcc.
- Multi Carrier Rater Excel-based rating tool (GIW-RATER.xlsx and OCC-ACC-RATER.xlsx) that enables retail agents to obtain competitive quotes for Physical Damage, Cargo, General Liability, and Non-Trucking Liability coverage from multiple A-rated admitted, A-rated domestic non-admitted, and Lloyds carriers within seconds.
- Commercial Truck Insurance Coverage (liability, physical damage, cargo, excess cargo, trailer interchange) Wholesale transportation insurance products placed with admitted and non-admitted carriers for retail agents' trucking clients, covering liability, physical damage, cargo, excess cargo, and trailer interchange in all U.S. states.
Companies that use Guardian Insurance Wholesalers
Customer profileSegments3 records
Ideal customer profiles2 records
Guardian Insurance Wholesalers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Guardian Insurance Wholesalers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Admitted Insurance CarrierscoreA-rated admitted insurance carriers providing standard market insurance products for trucking clients.
- Non-Admitted Insurance CarrierscoreA-rated domestic non-admitted insurance carriers providing alternative market insurance products for trucking clients who may not qualify for standard coverage.
- Lloyds Insurance MarketscoreLloyds insurance markets providing additional capacity and specialized coverage options for trucking insurance.
- American Association of Owner Operators (AAOO)minorAAOO is a partner organization representing owner-operators. Guardian provides insurance solutions to AAOO members through this relationship.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Guardian Insurance Wholesalers competitors and assessment
Company assessmentDirect peers
- Burns & Wilcox: Burns & Wilcox is a national wholesale brokerage offering commercial transportation coverage through admitted, non-admitted, and Lloyd's markets — overlapping Guardian's core product set.
- Brown & Riding: Brown & Riding is a national wholesale broker with specialty transportation expertise, providing retail agents access to multiple carriers for trucking risks in a manner directly comparable to Guardian.
- Amwins: Amwins is the largest US specialty wholesale broker with broad E&S market access and dedicated transportation expertise, competing head-to-head with Guardian for retail-agent trucking placements.
- CRC Insurance Services: CRC is one of the largest US wholesale brokers with a significant commercial transportation practice offering multi-carrier access and digital rater tools comparable to Guardian's QuoteFirst.
- RPS Signature Transportation: RPS Signature (part of Ryan Specialty) operates a dedicated transportation insurance wholesale practice with broad admitted, E&S, and Lloyds carrier access — directly competing with Guardian for the same retail-agent transportation placements.
Broad incumbents
- National Interstate Insurance: National Interstate (a Vanliner/Markel subsidiary) is a specialty commercial truck carrier that Guardian may place business with; represents an upstream carrier-side counterpart rather than a direct wholesaling competitor.
- Great West Casualty Company: Great West is one of the largest direct-writing commercial truck insurers, sometimes accessed via wholesalers like Guardian; relevant as a carrier-side benchmark and competitor for the same trucking insureds.
- Canal Insurance Company: Canal is a specialty commercial truck carrier often distributed through wholesalers; a relevant upstream carrier and competing placement option for the trucking agents Guardian serves.
Emerging players
- Transportation Insurance Specialists (TIS): TIS is a smaller specialty wholesaler focused on trucking insurance, providing a closely analogous business model to Guardian with multi-carrier access for retail agents in the transportation vertical.
Regional players
- IAT Insurance Group: IAT writes transportation specialty business distributed through wholesalers; comparable as a carrier-side participant with non-admitted appetite overlapping Guardian's offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Guardian Insurance Wholesalers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guardian Insurance Wholesalers leadership team
Management profileNumber of profiles
Profiles6 records
Guardian Insurance Wholesalers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guardian Insurance Wholesalers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guardian Insurance Wholesalers
What does Guardian Insurance Wholesalers do?
Guardian Insurance Wholesalers is a national transportation insurance wholesaler that places commercial trucking coverage on behalf of retail insurance agents by providing access to top A-rated admitted, A-rated domestic non-admitted, and Lloyds carriers across all U.S. states. Its offerings include liability, physical damage, cargo, excess cargo, and trailer interchange coverage, supported by the QuoteFirst digital portal for quoting, binding, and issuing coverage and a downloadable Multi Carrier Rater for instant multi-carrier pricing.
Is Guardian Insurance Wholesalers a public or private company?
Guardian Insurance Wholesalers is a private company. It is classified as unknown and is currently operating.
When was Guardian Insurance Wholesalers founded?
Guardian Insurance Wholesalers was founded in 2010. It employs 11 to 50 people.
Where is Guardian Insurance Wholesalers based?
Guardian Insurance Wholesalers is headquartered in Leitchfield, United States, in the North America region.
How does Guardian Insurance Wholesalers make money?
One revenue line is on record: insurance Wholesale Commissions.
Who are Guardian Insurance Wholesalers's main competitors?
Direct peers on record are Burns & Wilcox, Brown & Riding, Amwins, CRC Insurance Services and RPS Signature Transportation. Broad incumbents are National Interstate Insurance, Great West Casualty Company and Canal Insurance Company. Transportation Insurance Specialists (TIS) is listed as an emerging player. IAT Insurance Group is listed as a regional player.
Does Guardian Insurance Wholesalers have an API?
No public API is recorded for Guardian Insurance Wholesalers.
What industry is Guardian Insurance Wholesalers in?
Guardian Insurance Wholesalers's product category is Commercial Transportation Insurance Wholesale. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of FSAJABAC, Motor Truck Cargo.