Mauricio Queiroz

Name

Mauricio Queiroz

Legal name

Mauricio Queiroz

Website

https://mauricioqueiroz.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Interior Design Services (541410), Other Specialized Design Services (54149)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Retail design services
• Hospitality architecture
• Spatial brand strategy
• Commercial interior design
• Consumer experience design

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and Architecture Services: MQ provides end-to-end design services from diagnosis to implementation, including spatial strategy, architectural design, and project deployment support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MQ Design de Consumo provides end-to-end architectural and spatial design services for retail, hospitality, gastronomy, and brand experience environments. The firm delivers projects from initial diagnosis through architectural design to implementation support, applying its proprietary Design de Consumo methodology that combines brand strategy, spatial planning, and consumer behavior analysis.

Product overview

Mauricio Queiroz is a Design de Consumo (Consumer Design) firm offering a unified portfolio of spatial design services for brands, retail, hospitality, and experiential environments. The core service is the Design de Consumo methodology, which provides the strategic framework applied across specialized service offerings including Retail Design, Hotelaria e Resorts, Gastronomia, Experiências de Marca, and Arquitetura Comercial Estratégica. Each project follows a structured delivery process: Diagnóstico (diagnosis), Estratégia Espacial (spatial strategy), Projeto Arquitetônico (architectural design), and Implantação e Expansão (implementation and expansion), from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Design de Consumo Methodology Core methodology that treats physical space as a contact point between brand and public, applying architecture, behavior, and business strategy to create environments that communicate, guide journeys, and generate value for brands across retail, hospitality, and gastronomy.
• Retail Design Design services for stores, flagships, kiosks, corners, and shopping centers, focused on creating commercial spaces aligned with brand positioning and consumer behavior for retail brands.
• Hotelaria e Resorts (Hospitality Design) Design services for hotels, resorts, common areas, leisure facilities, and experience environments in the hospitality sector, focused on translating brand presence into consistent guest experience.
• Gastronomia (Food & Beverage Design) Design services for restaurants, bars, cafes, buffets, and food halls, focused on spatial experience and operational functionality for food service operators.
• Experiências de Marca (Brand Experience Design) Design services for showrooms, immersive spaces, activations, and relationship environments that strengthen brand perception and customer connection.
• Arquitetura Comercial Estratégica (Strategic Commercial Architecture) Commercial projects oriented by brand, operation, and consumer behavior, combining strategic positioning with physical space design for brands and operators.
• Diagnóstico (Project Diagnosis) Initial analysis service covering business understanding, operational assessment, and touchpoint evaluation as the first phase of project development.
• Estratégia Espacial (Spatial Strategy) Service defining journey, sectorization, flow, and experience through spatial strategy development.
• Projeto Arquitetônico (Architectural Design) Architectural design services including concept development, technical design, and detailed specifications.
• Implantação e Expansão (Implementation and Expansion) Implementation support services including execution guidance, supplier coordination, standardization, and scaling for brand rollouts.

Quantifiable outcome

• 1,100+ projects developed
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Metro Arquitetos: São Paulo-based architecture firm with retail, commercial and cultural projects; a comparable Brazilian peer in scale and design approach, though with broader institutional work.

Broad incumbents

• Yabu Pushelberg: Internationally recognized hospitality and residential design studio; comparable to MQ's hospitality and brand-experience work, particularly for luxury and lifestyle brands.
• Hirsch Bedner Associates (HBA): Global hospitality interior design specialist — a comparable peer for MQ's hotel, resort and F&B design work, particularly for international brands expanding into LATAM.
• Gensler: Global design and architecture firm with a deep retail and hospitality practice and active LATAM presence; competes for the same enterprise brand clients as MQ but at materially larger scale.
• Benoy: International design firm specializing in retail, hospitality and mixed-use destinations — comparable to MQ's brand-experience and retail focus, but operating globally with much larger teams.
• CallisonRTKL: Global architecture and design firm with a leading retail and hospitality roll-out practice serving multinational brands; an incumbent peer that competes for cross-border retail programs.

Direct peers

• Triptyque Architecture: Brazilian-franco architecture practice with commercial and experiential projects in LATAM and Europe — comparable to MQ for cross-border retail/hospitality design work.
• FGMF Arquitetos: Brazilian architecture studio with significant retail, hospitality and cultural projects; a credible local peer competing for similar brand-led commercial design briefs.
• Studio Arthur Casas: Renowned São Paulo architecture and interior design practice with strong retail and hospitality portfolios; comparable in scale, geography and design-led approach to commercial interiors.
• Superlimão: Brazilian architecture and design studio based in São Paulo focused on retail, hospitality and brand experience environments — directly comparable to MQ in scale, geography and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mauricioqueirozmq
• LinkedInlinkedin.com/company/mq-mauricio-queiroz
• Facebookfacebook.com/mqmauricioqueiroz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mauricio Queiroz