Mauricio Queiroz
- Company typePrivate
- Founded1994
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mauricio Queiroz firmographics
Firmographics- Name
- Mauricio Queiroz
- Legal name
- Mauricio Queiroz
- Website
- https://mauricioqueiroz.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mauricio Queiroz industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (541410), Other Specialized Design Services (54149)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Mauricio Queiroz is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mauricio Queiroz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design and Architecture Services: MQ provides end-to-end design services from diagnosis to implementation, including spatial strategy, architectural design, and project deployment support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mauricio Queiroz product offering
Product offeringCore offering
MQ Design de Consumo provides end-to-end architectural and spatial design services for retail, hospitality, gastronomy, and brand experience environments. The firm delivers projects from initial diagnosis through architectural design to implementation support, applying its proprietary Design de Consumo methodology that combines brand strategy, spatial planning, and consumer behavior analysis.
Product overview
Mauricio Queiroz is a Design de Consumo (Consumer Design) firm offering a unified portfolio of spatial design services for brands, retail, hospitality, and experiential environments. The core service is the Design de Consumo methodology, which provides the strategic framework applied across specialized service offerings including Retail Design, Hotelaria e Resorts, Gastronomia, Experiências de Marca, and Arquitetura Comercial Estratégica. Each project follows a structured delivery process: Diagnóstico (diagnosis), Estratégia Espacial (spatial strategy), Projeto Arquitetônico (architectural design), and Implantação e Expansão (implementation and expansion), from concept through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Design de Consumo Methodology Core methodology that treats physical space as a contact point between brand and public, applying architecture, behavior, and business strategy to create environments that communicate, guide journeys, and generate value for brands across retail, hospitality, and gastronomy.
- Retail Design Design services for stores, flagships, kiosks, corners, and shopping centers, focused on creating commercial spaces aligned with brand positioning and consumer behavior for retail brands.
- Hotelaria e Resorts (Hospitality Design) Design services for hotels, resorts, common areas, leisure facilities, and experience environments in the hospitality sector, focused on translating brand presence into consistent guest experience.
- Gastronomia (Food & Beverage Design) Design services for restaurants, bars, cafes, buffets, and food halls, focused on spatial experience and operational functionality for food service operators.
- Experiências de Marca (Brand Experience Design) Design services for showrooms, immersive spaces, activations, and relationship environments that strengthen brand perception and customer connection.
- Arquitetura Comercial Estratégica (Strategic Commercial Architecture) Commercial projects oriented by brand, operation, and consumer behavior, combining strategic positioning with physical space design for brands and operators.
- Diagnóstico (Project Diagnosis) Initial analysis service covering business understanding, operational assessment, and touchpoint evaluation as the first phase of project development.
- Estratégia Espacial (Spatial Strategy) Service defining journey, sectorization, flow, and experience through spatial strategy development.
- Projeto Arquitetônico (Architectural Design) Architectural design services including concept development, technical design, and detailed specifications.
- Implantação e Expansão (Implementation and Expansion) Implementation support services including execution guidance, supplier coordination, standardization, and scaling for brand rollouts.
Quantifiable outcome
- 1,100+ projects developed
- +2 more outcomes
Companies that use Mauricio Queiroz
Customer profileSegments5 records
Ideal customer profiles1 record
Mauricio Queiroz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mauricio Queiroz partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Mauricio Queiroz competitors and assessment
Company assessmentRegional players
- Metro Arquitetos: São Paulo-based architecture firm with retail, commercial and cultural projects; a comparable Brazilian peer in scale and design approach, though with broader institutional work.
Broad incumbents
- Yabu Pushelberg: Internationally recognized hospitality and residential design studio; comparable to MQ's hospitality and brand-experience work, particularly for luxury and lifestyle brands.
- Hirsch Bedner Associates (HBA): Global hospitality interior design specialist — a comparable peer for MQ's hotel, resort and F&B design work, particularly for international brands expanding into LATAM.
- Gensler: Global design and architecture firm with a deep retail and hospitality practice and active LATAM presence; competes for the same enterprise brand clients as MQ but at materially larger scale.
- Benoy: International design firm specializing in retail, hospitality and mixed-use destinations — comparable to MQ's brand-experience and retail focus, but operating globally with much larger teams.
- CallisonRTKL: Global architecture and design firm with a leading retail and hospitality roll-out practice serving multinational brands; an incumbent peer that competes for cross-border retail programs.
Direct peers
- Triptyque Architecture: Brazilian-franco architecture practice with commercial and experiential projects in LATAM and Europe — comparable to MQ for cross-border retail/hospitality design work.
- FGMF Arquitetos: Brazilian architecture studio with significant retail, hospitality and cultural projects; a credible local peer competing for similar brand-led commercial design briefs.
- Studio Arthur Casas: Renowned São Paulo architecture and interior design practice with strong retail and hospitality portfolios; comparable in scale, geography and design-led approach to commercial interiors.
- Superlimão: Brazilian architecture and design studio based in São Paulo focused on retail, hospitality and brand experience environments — directly comparable to MQ in scale, geography and service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mauricio Queiroz social profiles
Digital presenceMauricio Queiroz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mauricio Queiroz leadership team
Management profileNumber of profiles
Mauricio Queiroz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mauricio Queiroz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mauricio Queiroz
What does Mauricio Queiroz do?
MQ Design de Consumo provides end-to-end architectural and spatial design services for retail, hospitality, gastronomy, and brand experience environments. The firm delivers projects from initial diagnosis through architectural design to implementation support, applying its proprietary Design de Consumo methodology that combines brand strategy, spatial planning, and consumer behavior analysis.
Is Mauricio Queiroz a public or private company?
Mauricio Queiroz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mauricio Queiroz founded?
Mauricio Queiroz was founded in 1994. It employs 11 to 50 people.
Where is Mauricio Queiroz based?
Mauricio Queiroz is headquartered in São Paulo, Brazil, in the Latin America region.
How does Mauricio Queiroz make money?
One revenue line is on record: design and Architecture Services.
Who are Mauricio Queiroz's main competitors?
Metro Arquitetos is listed as a regional player. Broad incumbents are Yabu Pushelberg, Hirsch Bedner Associates (HBA), Gensler, Benoy and CallisonRTKL. Direct peers are Triptyque Architecture, FGMF Arquitetos, Studio Arthur Casas and Superlimão.
Does Mauricio Queiroz have an API?
No public API is recorded for Mauricio Queiroz.
What industry is Mauricio Queiroz in?
Mauricio Queiroz's product category is Architectural Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54131.