What Anhui Gujing Distillery does

Anhui Gujing Distillery (古井集团) is a publicly listed Chinese baijiu (traditional grain liquor) producer headquartered in Bozhou, Anhui Province, trading on the Shenzhen Stock Exchange (szse:000596) and operating with 10,000+ employees. The company manufactures and markets a portfolio of baijiu brands led by the flagship Nianfen Yuanjiang (年份原浆) aged-grain product line and the heritage Gujing Gongjiu (古井贡酒) brand, with additional regional brands including Huanghelou Jiu (黄鹤楼酒), Mingguang Jiu (明光酒), and Jiu Yun Jiu (九酝酒). The core technology is baijiu production and aging, anchored at the Bozhou distillery, a region historically associated with Chinese liquor manufacturing.

The company's corporate umbrella extends beyond core baijiu into three adjacent operating segments: Great Health (大健康), Business Travel (商旅业), and Quasi-Financial Services (类金融业). Distribution is multi-channel, encompassing direct e-commerce (gj519.com official store), flagship stores on Tmall and JD.com, strategic partnerships with 11 leading convenience store chains (a Hefei-hosted new product launch in August 2025), and traditional wholesale networks. The company targets Chinese SMB and individual consumer segments for gifting, business entertainment, and personal consumption occasions, with no disclosed international footprint.

Revenue is generated primarily through baijiu product sales across retail and wholesale channels. Disclosed financials show revenue of approximately USD $23.6 billion in 2024 declining to USD $18.8 billion in 2025, with EBITDA of $8.3 billion and net income of $5.5 billion in 2024. This contraction reflects broader structural challenges in the Chinese baijiu sector, where industry-wide inventory exceeds RMB 300 billion systemwide and average inventory turnover has reached 900 days, with most listed baijiu companies forecasting declining or negative earnings for the first half of 2026. The company maintains ESG reporting and a Transparent Factory initiative to signal quality and sustainability commitments.

Name

Anhui Gujing Distillery

Legal name

安徽古井集团有限责任公司

Website

https://gujing.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anhui Gujing Distillery (古井集团) is a publicly listed Chinese baijiu producer headquartered in Bozhou, Anhui, manufacturing flagship Nianfen Yuanjiang and Gujing Gongjiu brands. It serves Chinese consumers via convenience store partnerships, e-commerce platforms, and traditional wholesale distribution.

Ownership category

akta.pro rank

Product category

Distilled Spirits (Baijiu)

NAICS

Distilleries (31214), Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

Keywords

• Chinese baijiu production
• Distilled spirits manufacturing
• Premium aged liquor
• Traditional Chinese liquor brands
• Alcoholic beverage industry

Headquarters

HQ city

Bozhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Baijiu product sales: Anhui Gujing Distillery generates revenue primarily from the manufacture and sale of baijiu (Chinese white spirit) products under brands including 年份原浆 (Nianfen Yuanjiang), 古井贡酒 (Gujing Gongjiu), 古井酒, 黄鹤楼酒, 明光酒, and 九酝酒. Revenue is derived from both retail and wholesale distribution channels including convenience stores, e-commerce platforms, and traditional distributors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Anhui Gujing Distillery is a Chinese baijiu (traditional grain liquor) manufacturer that produces and sells distilled spirits under multiple brands including the flagship premium 年份原浆 (Nianfen Yuanjiang) and the core 古井贡酒 (Gujing Gongjiu), as well as acquired and regional lines such as 黄鹤楼酒 (Huanghelou), 明光酒 (Mingguang), 古井酒, and 九酝酒 (Jiu Yun). The company distributes products through its own e-commerce channels (official gj519.com store, Tmall flagship, JD.com store), strategic partnerships with leading convenience store chains, and traditional wholesale networks, primarily serving consumers in China for gifting, business hospitality, and personal consumption occasions.

Product overview

Anhui Gujing Distillery is a Chinese baijiu (traditional grain liquor) distillery operating as a single-segment alcoholic beverage company. The product portfolio centers on the flagship '年份原浆' (Year Original Mead) and '古井贡酒' (Gujing Gongjiu) lines as core offerings, supplemented by regional brands '黄鹤楼酒' (Huanghelou), '明光酒' (Mingguang), '古井酒', and '九酝酒'. The company also maintains e-commerce presence through official Gujing stores on Tmall and JD.com marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• 年份原浆: Premium baijiu product line, flagship brand of Gujing Gongjiu
• 古井贡酒
• 古井酒
• 黄鹤楼酒
• 明光酒
• 九酝酒

Products and services

• Nianfen Yuanjiang (年份原浆) The flagship premium aged baijiu (Chinese white spirit) product line of Anhui Gujing Distillery, representing original grain liquor offerings targeted at gifting and high-end consumption occasions.
• Gujing Gongjiu (古井贡酒) The primary brand name and main baijiu product of the company, representing traditional Chinese distilled spirit with multi-decade regional heritage and national recognition in government and business hospitality.
• Gujing Jiu (古井酒) A branded baijiu product line under the Gujing name, positioned as an accessible offering alongside the premium 年份原浆 line.
• Huanghelou Jiu (黄鹤楼酒) An acquired regional baijiu brand associated with the iconic Yellow Crane Tower in Wuhan, incorporated into the Gujing portfolio and retained under its original brand identity.
• Mingguang Jiu (明光酒) A regional baijiu brand from Mingguang that has been incorporated into the Gujing portfolio, retained as an acquired brand.
• Jiu Yun Jiu (九酝酒) A baijiu product line featuring traditional brewing methods, positioned within the Gujing portfolio alongside the other brands.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 11 Leading Convenience Store Chains in ChinacoreChannel Partner/ Reseller/ DistributorGujing Distillery (古井贡酒) jointly launched a strategic new product with 11 leading convenience store chains across China at an event held in Hefei (合肥). This partnership represents a significant GTM expansion into the modern convenience store retail channel, targeting urban and younger consumer segments with new product offerings. The convenience store partnerships complement the company's existing e-commerce and traditional wholesale channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shanxi Fenjiu: Listed baijiu producer (SSE:600809) known for Qingxiang-style baijiu. Competes with Gujing in the mass-premium tier and uses similar multi-channel distribution and brand-extensions strategy.
• Kweichow Moutai: China's largest premium baijiu producer (SSE:600519) and the category leader. Both companies manufacture and sell Chinese white spirits through similar wholesale, retail, and DTC channels; Moutai's price actions set the tone for the entire industry including Gujing.
• Shuijingfang: Premium baijiu producer owned by Diageo, listed on SHSE (600779). Comparable in premium baijiu positioning and Chinese channel structure; competes for gifting and high-end banquet occasions.
• Jiangsu Yanghe Brewery: Mid-premium baijiu producer (SZSE:002304) competing in the same tier as Gujing. Both target suqiu (su-style) and jiangsu-style consumption occasions with broad multi-channel distribution and significant DTC investments.
• Luzhou Laojiao: Premium baijiu producer (SZSE:000568) with strong national brand recognition. Comparable in brand-led premium positioning, channel strategy, and exposure to gifting and banquet occasions in the Chinese market.
• Wuliangye Yibin: Top-tier Chinese baijiu producer (SZSE:000858) with comparable multi-brand, multi-channel strategy. Both compete for premium gifting and banquet occasions and operate diversified distributor networks across China.
• Langjiu Group: Major Chuanxiang-style baijiu producer competing in the premium tier alongside Gujing. Both pursue premium brand-extension strategies and multi-channel distribution across China.
• Shede Group (舍得酒业): Mid-tier baijiu producer (SH:600702) with comparable premium-positioning efforts and multi-channel distribution. Competes in the same mid-premium segment Gujing targets with Nianfen Yuanjiang and Gujing Gongjiu.
• Xifeng Liquor: Traditional Chinese baijiu producer from Shaanxi with national brand recognition. Comparable as a long-established regional baijiu brand pursuing broader multi-channel distribution, mirroring Gujing's heritage-brand positioning.

Emerging players

• Jiugui Liquor: Mid-tier Xiang-style baijiu producer (SZSE:000799) competing with Gujing in the mass-premium segment. Smaller scale but directly comparable in product positioning and target consumer occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/anhui-gujing-distillery-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anhui Gujing Distillery