Meridiani Atelier

What Meridiani Atelier does

Meridiani Atelier is an Italian direct-to-consumer e-commerce brand specializing in premium tea, fruit and herbal infusions, espresso, and curated gift products, operated under parent company Union Jack s.r.l. and headquartered in Rubano (PD), Italy. Its catalog spans approximately 131 SKUs across eight categories — tea, herbal tisanes, fruit blends, espresso, sweet temptations (sugars, honeys, jams, hot chocolate), cocktail preparation kits, accessories, and gift ideas — with product formats ranging from loose-leaf tins and 80g boxes to filter sachets, themed gift boxes, and seasonal collectible tins.

The business operates a dual go-to-market: a consumer-facing e-commerce storefront (bilingual Italian/English, free shipping over €30) and a B2B reseller program targeting specialty retail and ho.re.ca. operators. Unit pricing sits in the €4–€40 range, with higher price points concentrated in themed gift boxes and cocktail preparation kits. Marketing is executed via organic social (Facebook, Instagram), an email newsletter, and a company blog/news section, with no disclosed paid acquisition, AI/ML capabilities, or proprietary technology. The company has no disclosed funding, no awards or certifications, no patents, and no management team information beyond the parent entity, indicating a small (1–10 employees), privately-held specialty retailer whose growth is propelled primarily through product-line extension and channel build-out rather than capital-backed scaling.

Name

Meridiani Atelier

Legal name

Union Jack s.r.l.

Website

https://meridianiatelier.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Meridiani Atelier is an Italian DTC e-commerce brand under Union Jack s.r.l. that sells premium teas, herbal and fruit infusions, espresso, cocktail kits, accessories, and curated gift boxes to individual consumers and a small B2B reseller network.

Ownership category

akta.pro rank

Product category

Specialty Tea and Coffee Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Retail-Food Stores (5400)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industry

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

Keywords

• Specialty tea retail
• Herbal infusions
• Espresso coffee
• Cocktail preparations
• Gift collections

Headquarters

HQ city

Rubano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of teas, herbal blends, espresso, accessories, and gift items through their e-commerce platform. Customers purchase individual products at varying price points (€4.00 to €39.99).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Meridiani Atelier is an Italian online shop that sells premium teas, herbal and fruit infusions, espresso and flavored coffees, cocktail preparation mixes, sweet accompaniments (sugars, honeys, hot chocolate), tea accessories, and curated gift boxes. The brand offers over 130 SKUs across eight product categories and ships directly to consumers as well as through a reseller network for retail and hospitality businesses.

Product overview

Meridiani Atelier is an Italian e-commerce company specializing in premium tea, fruit and herbal blends, espresso, and gift products. Their product portfolio is organized into eight main categories: Tè (Tea), Tisane di Erbe (Herbal Blends), Tisane di Frutta (Fruit Blends), Espressi, Dolci Tentazioni (Sweet Temptations), Spirits, Accessori (Accessories), and Idee Regalo (Gift Ideas). The offering spans loose-leaf teas and infusions in various formats (80g boxes, tins, filter sachets), flavored coffees and barley drinks, cocktail preparation products, tea accessories (strainers, cups, teapots), and curated gift boxes featuring themed collections inspired by global destinations and fairy tales. The company operates under Union Jack s.r.l., headquartered in Rubano (PD), Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Tè (Tea) Tea products including black teas (Neri), green teas (Verdi), flavored teas (Aromatizzati), Matcha, organic teas (Bio), and filtered teas (In filtro), sold loose or in 80g boxes, tins, and filter sachets.
• Tisane di Erbe (Herbal Blends) Herbal infusions including loose herbal teas, Rooibos, filtered options, organic varieties, and the Linea Life collection.
• Tisane di Frutta (Fruit Blends) Fruit infusions including loose fruit blends, organic options, filtered varieties, and drink-and-eat products.
• Espressi (Espresso and Coffee) Espresso and coffee products including flavored coffees (Caffè Aromatizzati) and flavored barley drinks (Orzi Aromatizzati).
• Dolci Tentazioni (Sweet Temptations) Sweet accompaniments including sugars (Zuccheri), honeys and jams (Mieli e Confetture), and hot chocolate and cake preparations (Preparati per cioccolate calde e torte).
• Spirits (Cocktail Preparations) Cocktail preparation products for making spirits at home, including MOJITO, PINA COLADA, TEQUILA SUNRISE, SEX ON THE BEACH, MOSCOW MULE, MATCHA MINT JULEP, and BLUE GIN in glass jar formats.
• Accessori (Tea Accessories)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Twinings: Global incumbent tea brand with broad specialty, wellness, and gift lines sold across grocery and DTC — broad overlap with Meridiani's tea assortment but at vastly larger scale.

Direct peers

• Tea Forte: Premium tea brand specializing in pyramid sachets, signature packaging, and gift collections — strong overlap with Meridiani's gift-ready, pyramid-filter presentation strategy.
• La Via del Tè: Italian specialty tea retailer and blender with a curated catalog of loose-leaf teas, herbal infusions, and gift sets sold both DTC and through resellers — the closest Italian comp to Meridiani Atelier.
• Kusmi Tea: Premium tea brand with flavored teas, wellness blends, and heavily gift-oriented packaging sold DTC and through retail — directly comparable positioning to Meridiani's range.
• Harney & Sons: US specialty tea blender and DTC retailer focused on premium loose-leaf teas and curated gift collections — comparable on branded-blend portfolio and gifting SKUs.
• Mariage Frères: Premium Parisian tea maison with proprietary blends, gift collections, and a global boutique network — comparable in luxury tea gifting and curated flavor portfolio.
• Whittard of Chelsea: UK specialty tea and coffee retailer with a wide assortment of loose-leaf teas, infusions, gift tins, and accessories sold via own e-commerce and physical stores — strong catalog and gift overlap.
• Dammann Frères: Historic French specialty tea blender and retailer offering proprietary blends, flavored teas, and gift collections via DTC e-commerce and retail boutiques — directly comparable on assortment and gifting strategy.
• T2 Tea: Australian-born specialty tea retailer with bold branding, loose-leaf teas, accessories, and gift-ready packaging sold through DTC and global retail stores — overlap with Meridiani's premium tea positioning.

Regional players

• Caffè Borbone: Italian coffee and espresso capsule/ground brand sold DTC and through Italian retail and ho.re.ca. — overlaps Meridiani's espresso line and Italian ho.re.ca. channel strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meridianiatelier
• Instagraminstagram.com/meridiani_atelier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meridiani Atelier