Pet Life Radio

What Pet Life Radio does

Pet Life Radio is a pet-focused podcast and online radio network founded in 2007 by Mark Winter and headquartered in Fort Lauderdale, Florida. The company produces and distributes 85+ original shows covering pet care, training, behavior, and lifestyle topics, reaching 7 million monthly on-demand listeners and 250 million+ live radio stream subscribers globally. Distribution spans 30+ platforms including iHeartRadio, Spotify, Apple Podcasts, TuneIn, Audacy, and SiriusXM, with additional presence on Spreaker, LiveRadio.US, Radio.net, and MyTuner. The network also features periodic A-list celebrity guests and has earned industry recognition including the 2020 Genesis Award, Vetty Gold, and top rankings from Feedspot.

The business operates on a primarily B2C content model with limited B2B monetization layered on top. Revenue is generated through programmatic audio advertising sold via the Infoseeds network at $99 per 20-second spot per episode, branded merchandise through a CafePress storefront, and a proprietary physical product — the Cat Tree Tray — priced at $15.99–$34.99. The underlying technology stack is standard podcast hosting and syndication infrastructure rather than proprietary platform architecture.

Pet Life Radio is privately held, bootstrapped with no disclosed external funding, and operates with 11–50 employees. There is no evidence of proprietary AI/ML capability, no M&A history, and no announced geographic expansion; growth has been achieved through accumulated content output and breadth of distribution rather than capital deployment.

Name

Pet Life Radio

Legal name

Pet Life Radio, LLC

Website

https://petliferadio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet Life Radio is a Fort Lauderdale-based pet-focused podcast and online radio network founded in 2007, producing 85+ original shows distributed across 30+ platforms to 7 million monthly on-demand listeners, monetized through programmatic audio advertising, merchandise, and branded physical products.

Ownership category

akta.pro rank

Product category

Pet Podcast and Radio Media

NAICS

Record Production and Distribution (512250), Other Sound Recording Industries (51229)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Live Podcast Recordings (MPAGACAJ)

Keywords

• Pet podcast network
• Pet radio broadcasting
• Animal media production
• Live pet radio stream
• Pet content advertising

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising - Infoseeds: Short 20-second informational commercial segments embedded in podcast episodes. Priced at $99 per Infoseed per episode and remains permanently in the episode.
2. Merchandise Sales: Sale of branded merchandise including T-shirts, hoodies, mugs, water bottles, phone cases, and calendars through CafePress.
3. Product Sales - Cat Tree Tray: Sale of the Cat Tree Tray elevated eating system for cats. Products include 4-inch and 6-inch trays and stainless steel bowls at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels6 records

Core offering

Pet Life Radio produces and distributes the world's largest pet-focused podcast and 24/7 live radio network, offering more than 85 original shows covering pet health, training, behavior, fashion, travel, rescue, and celebrity pet interviews. Content is delivered on-demand and via a continuous live stream across 30+ podcast and streaming platforms worldwide, reaching 7 million+ monthly on-demand listeners and 250 million+ live stream subscribers. The company also sells branded merchandise and a proprietary pet product (Cat Tree Tray) to consumers.

Product overview

Pet Life Radio operates as a unified podcast and radio network platform centered around its award-winning pet podcast network. The core product is the Pet Life Radio Podcast Network (over 85 original shows) featuring flagship shows like Rappaport to the Rescue, Covered In Pet Hair, Oh Behave!, A Super Smiley Adventure, Animal Party, Bark & Swagger, Animal Writes, Groomer Humor, Ask the Vets with Dr. Jeff, and Lucky's Stars Pet Horoscopes. The network offers 24/7 live radio streaming plus on-demand episodes distributed across multiple platforms. Supporting the brand, Pet Life Radio sells the Cat Tree Tray (an elevated cat feeding accessory) and official merchandise through CafePress. The product portfolio spans pet behavior advice, celebrity pet interviews, pet health, training, fashion, astrology, and pet accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Life Radio Podcast Network The #1 award-winning pet podcast and radio network featuring over 85 original shows covering pet health, training, behavior, adoption stories, and celebrity pet interviews. Content is available 24/7 via live streaming and on-demand episodes across major podcast platforms, targeting individual pet owners and animal enthusiasts globally.
• Rappaport to the Rescue Award-winning pet rescue podcast hosted by animal advocate, network journalist, and best-selling author Jill Rappaport, featuring celebrity guests and shelter animal adoption stories for pet owners and animal advocates.
• Covered In Pet Hair A boozy pet-themed talk show for pet lovers hosted by Isabel Alvarez Arata, featuring fun pet-related discussions and entertainment.
• Oh Behave! Pet behavior podcast hosted by Arden Moore, ranked #1 Feedspot Pet Podcast, teaching pet owners about animal behavior and harmony in households.
• A Super Smiley Adventure Pet travel and adventure podcast hosted by Megan Blake, exploring travel destinations, inner journeys, and pet adventures.
• Animal Party Pet news and current events podcast hosted by Deborah Wolfe, covering animal-related news highlights and issues.
• Bark & Swagger
• Animal Writes
• Groomer Humor
• Ask the Vets with Dr. Jeff
• Lucky's Stars Pet Horoscopes
• Cat Tree Tray
• Pet Life Radio Official Merchandise

Quantifiable outcome

• 7 million monthly on-demand listeners
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PetLifeRadio
• YouTubeyoutube.com/user/PetLifeRadio
• Facebookfacebook.com/LetsTalkPets
• LinkedInlinkedin.com/company/pet-life-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Life Radio