Chair Solutions

What Chair Solutions does

ChairSolutions Ltd. is a privately held New Zealand-based manufacturer of workplace seating headquartered in Wellington. The company designs, manufactures, and supplies a comprehensive portfolio of office and commercial seating spanning ergonomic office chairs (mesh and upholstered), boardroom and meeting chairs, multipurpose visitor seating and stools, soft seating (arm chairs, lounges, ottomans, sofas, booths, bean bags), and specialized drafter, laboratory, perching, and healthcare seating. Its proprietary technology centers on locally manufactured seating with a customizable upholstery offering positioned as 'Your Seating, Your Way'; the flagship Levita chair features a body balance mechanism designed by European designer Trevor Hollard. Differentiators include ISO 9001 and ISO 14001 certifications, European design influence combined with local manufacturing, and a FernMark-certified collection signaling country-of-origin authenticity.

The company operates a direct-to-consumer B2B go-to-market via the chairsolutions.co.nz e-commerce storefront with a parallel Australia storefront at chairsolutions.com.au, supported by a reseller channel network and a multi-channel digital presence (LinkedIn, Facebook, Instagram, YouTube, email). Revenue is generated through one-time sales of seating products at quote-based pricing with volume/contract structures; pricing is not publicly disclosed. Customer segments are organized vertically across corporate and government offices (primary), hotels and hospitality, education, and healthcare, with use cases ranging from ergonomic task seating and executive boardroom chairs to lab, drafter, and healthcare-grade seating. No funding rounds, M&A, leadership changes, or revenue figures are disclosed in the source data, and the company appears to operate as an independent, founder/private-owned manufacturer focused on the New Zealand and Australian commercial seating market.

Name

Chair Solutions

Legal name

ChairSolutions Ltd.

Website

https://chairsolutions.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

ChairSolutions Ltd. is a privately held New Zealand manufacturer of office and commercial seating that designs, makes, and supplies ergonomic chairs, boardroom, visitor, soft, drafter, lab, and healthcare seating to B2B customers across New Zealand and Australia via direct e-commerce and a reseller channel.

Ownership category

akta.pro rank

Product category

Commercial Office Seating

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Household and Institutional Furniture Manufacturing (33712)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Office seating
• Ergonomic chairs
• Commercial furniture
• Boardroom chairs
• Visitor seating

Headquarters

HQ city

Campbellfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Seating Products Sales: Chair Solutions generates revenue through the sale of office seating products including ergonomic chairs, boardroom chairs, visitor seating, soft seating, and lab/drafter chairs. Products are sold as one-time purchases with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Chair Solutions designs, manufactures and sells a comprehensive range of office and commercial seating in New Zealand and Australia. The portfolio spans ergonomic task chairs, executive and boardroom seating, meeting and conference chairs, multipurpose visitor chairs and stools, soft seating (armchairs, lounges, sofas, booths, bean bags, ottomans), and specialized drafter, lab and perching stools. Products are built locally with customizable fabric and color options under the 'Your Seating, Your Way' positioning.

Product overview

Chair Solutions is a New Zealand-based furniture company offering a comprehensive portfolio of seating solutions for workplaces across New Zealand and Australia. The company provides multiple product lines organized by use case: Ergonomic Office Chairs (Mesh and Upholstered variants), Boardroom + Meeting Chairs, Visitor Seating (Multipurpose and Stools), Soft Seating (Arm Chairs, Bean Bags, Lounge Chairs, Ottomans, Sofas + Booths), and Drafter + Lab + Perching chairs. They also offer two collections: CSXpress for quick delivery and FernMark for NZ-certified products. The Levita chair is highlighted as a signature product designed by Trevor Hollard. The company operates as a manufacturer offering configurable seating solutions with local customization options.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IKEA for Business: Global home and office furniture retailer with a broad office chair range (MARKUS, JÄRVFJÄLLET, etc.) sold across NZ and Australia. Competes on price and availability rather than customisation, but draws budget-conscious office buyers.
• HNI Corporation: US parent of multiple office furniture brands including The HON Company and Allsteel. Broad incumbent in workplace seating, often supplying large institutional and corporate accounts competing with regional ANZ suppliers.
• Herman Miller: Iconic US office furniture maker (now part of MillerKnoll) with iconic ergonomic chairs (Aeron, Embody) directly competing in the task and executive seating category. Broad incumbent pressure on premium ANZ buyers.
• Steelcase: Global leader in office furniture, with a flagship ergonomic seating line competing in the same task/executive chair category as Chair Solutions' products. Sets the benchmark for ergonomic office seating worldwide.
• Haworth: Privately held global office furniture manufacturer with comprehensive seating, workstation, and architectural interior lines. Competes for large corporate and government office furniture contracts in ANZ.

Direct peers

• Rapidline Office Furniture: Australian office furniture brand offering task chairs, visitor seating, and ergonomic solutions at competitive price points. Comparable product mix targeting ANZ commercial buyers.
• OfficeMax New Zealand: NZ-based office products retailer and seating supplier serving SMEs and corporate accounts in New Zealand. Direct overlap with Chair Solutions on NZ office chair distribution to businesses.
• Zenith Interiors: Australian commercial furniture company with a large seating portfolio including task, executive, visitor, and lounge chairs. Same commercial office customer base and ANZ distribution footprint.
• Krost Business Furniture: Australian office furniture manufacturer and wholesaler with a broad seating range for corporate, education, and government. Competes head-to-head with Chair Solutions on commercial office chairs in ANZ.
• Schiavello: Australian family-owned office furniture manufacturer offering seating, workstations, and joinery across ANZ. Closest direct competitor to Chair Solutions on geography, product category (commercial seating), and B2B contract furniture model.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCksANCB1sQfkNi8eo3w8FMQ/featured
• Facebookfacebook.com/chairsolutions
• LinkedInlinkedin.com/company/chairsolutions
• Instagraminstagram.com/chair_solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chair Solutions