Impulse One
Impulse One is a Germany-based retail and logistics service provider, founded in 2004, employing 7,000+ staff to deliver shelf stocking, store construction, merchandising, and electronic shelf label services to enterprise retailers across Germany.
- Company typePrivate
- Founded2004
- HeadquartersStahnsdorf, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Impulse One does
Impulse One (legal entity: impuls one GmbH & Co.KG, with general partner impuls one Verwaltungs GmbH) is a Germany-based service provider for the retail and logistics sectors, founded in 2004 and headquartered in Stahnsdorf near Berlin. The company positions itself as the number-one service provider for trade and logistics in Germany after 21 years of operation, employing more than 7,000 staff across 119 nationalities with nationwide field deployment. It operates as part of the Promota Gruppe corporate group and is led by Managing Directors (Geschäftsführer) Raik Scheffler and Stefan Squarr.
The company delivers four core service lines: Warenverräumung (shelf stocking and continuous product availability), Laden- & Regalbau (store and shelf construction, remodeling, and rollouts for small and large retail formats), Merchandise (seasonal changes, brand worlds, and ongoing space management), and ESL Solutions (installation, maintenance, and management of electronic shelf labels). Underlying operations are described as digital and scalable, with real-time retrieval of floor movement data enabling live performance monitoring; the company also offers a Potenzial-Check tool on its customer portal that quantifies revenue loss from stock-outs. The technology stack is operationally oriented (workforce management and live data visibility) rather than product-software oriented, with no public API, SDK, or application.
The business model combines Werkverträge (work and service contracts) and Arbeitnehmerüberlassung (temporary labor placement), with time-based billing in 15-minute increments and surcharges for weekend (50%), holiday (100%), and night work (25%) as well as overtime. Sales are conducted through a direct enterprise field-sales motion targeting retail and logistics buyers (DIY, pet supplies, food retail, textile, drugstore, hypermarkets), with named exposure to Ludwig Beck. Certifications include BITV 2.0 website accessibility, GDPR/DSGVO data protection, SSL/TLS encryption, LkSG supply chain compliance, and recurring social audits. No financials, funding events, or M&A activity are disclosed.
Impulse One firmographics
Firmographics- Name
- Impulse One
- Legal name
- impuls one GmbH & Co.KG
- Website
- https://impulsone.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Impulse One is a Germany-based retail and logistics service provider, founded in 2004, employing 7,000+ staff to deliver shelf stocking, store construction, merchandising, and electronic shelf label services to enterprise retailers across Germany.
- Ownership category
- akta.pro rank
Where Impulse One is headquartered
LocationHeadquarters
- HQ city
- Stahnsdorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Impulse One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Work Contract Services (Werkverträge): The company provides work and service contracts (Werk- und Dienstleistungen) to retail clients. Services include shelf stocking, store/shelf construction, merchandising, and ESL solutions. Contracts are agreed upon in individual service contracts (Einzelleistungsverträge) specifying scope, prices, completion dates, and other terms.
- Temporary Labor (Arbeitnehmerüberlassung): The company also provides temporary workers to retail and logistics companies, placing their own employees at client sites. This is indicated by references to Arbeitnehmerüberlassung in their human rights statement.
- Time-based Billing: Hourly-based billing with surcharges for weekend (50%), holiday (100%), night work (25%), and overtime (25-50%). Services are billed in 15-minute increments with performance records serving as acceptance documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Billed by time and scope of services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Impulse One product offering
Product offeringCore offering
Impulse One is a German workforce service provider for the retail and logistics sectors, delivering in-store operational services through its own 7,000+ employees deployed nationwide. The company offers four core service lines: shelf stocking and restocking (Warenverräumung), store and shelf construction and remodeling (Laden- & Regalbau), merchandising and POS space management (Merchandise), and electronic shelf label installation and maintenance (ESL Solutions). Services are contracted via individual service agreements (Einzelleistungsverträge) and temporary labor assignments (Arbeitnehmerüberlassung), billed on a time-based unit pricing model.
Product overview
Impulse One (impuls one GmbH & Co. KG) is a service company providing workforce solutions for retail and logistics sectors. The company operates as a staffing and service provider offering four core service lines: Warenverräumung (stock replenishment), Laden- & Regalbau (store and shelf construction/remodeling), Merchandise (merchandising and POS management), and ESL Solutions (electronic shelf label installation and maintenance). The services are delivered through a workforce of over 7,000 trained employees operating across Germany with nationwide presence. Impulse One is part of the Promota Group and positions itself as the number 1 service provider for trade and logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Warenverräumung (Shelf Stocking & Restocking) Stock replenishment service for retail covering classical shelf restocking, electronic price labeling, audits, and continuous availability support. Trained staff reduce out-of-stock incidents through short restocking times and maintain sales-ready shelves. Includes digital and transparent working methods that relieve customer specialists so they can focus on customer service. Targeted at retail companies across multiple formats.
- Laden- & Regalbau (Store & Shelf Construction) Complete store construction, remodeling, and rollout solutions for small and large format retail as well as industry. Covers planning, procurement, organization, training, logistics, and execution to minimize store closure and downtime. Experienced across DIY, pet supplies, food retail, textile, drugstore, and hypermarket formats. Coordinates entire construction measures and resolves issues on-site to prevent long closures, downtime, and revenue loss for the customer.
- Merchandise (Merchandising & POS Space Management) Sales-promoting activities including seasonal changes, brand world setups, and ongoing space management across retail locations nationwide. Coordinates all required services from goods handling to attractive product positioning in line with customer layout specifications. Delivered digitally, transparently, and efficiently by over 7,000 trained employees working together.
- ESL Solutions (Electronic Shelf Label Installation & Maintenance) Electronic shelf label installation, maintenance, and management for retail and commercial environments. Enables dynamic pricing and supports installation, troubleshooting, and staff training. Helps customers avoid incorrectly labeled prices and improves shopping experience and operational efficiency.
Quantifiable outcome
- Reduced out-of-stock rates through rapid restocking and continuous shelf availability
- +2 more outcomes
Companies that use Impulse One
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Impulse One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Impulse One partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Promota Gruppe (Promota Group)coreImpulse One is part of the Promota Gruppe (corporate group). The company shares data with affiliated companies of the Promota Gruppe for recruitment purposes. The group includes other companies such as promota.de GmbH which provides the whistleblower system infrastructure.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Impulse One competitors and assessment
Company assessmentBroad incumbents
- Randstad Germany: Major global staffing company with large German footprint providing temporary labor, permanent placement, and HR solutions to retail, logistics, and industrial clients—competes head-to-head for enterprise retail accounts.
- ManpowerGroup Germany: Global workforce solutions provider with significant German operations offering temporary staffing, talent resourcing, and career services to retail and logistics enterprises.
- PageGroup: UK-listed recruitment group with German operations covering temporary and permanent staffing across retail support, logistics, and commercial functions—comparable client types and contract structures.
- Adecco Group Germany: Global staffing leader with substantial German operations providing temporary staffing, permanent placement, and workforce solutions across retail, logistics, and many other verticals—broader scope but directly overlapping service lines.
Direct peers
- Persona Service AG: German-based temporary staffing and outsourcing company with comparable focus on retail, logistics, and industrial clients, operating Arbeitnehmerüberlassung across Germany with similar headcount scale.
- I.K. Hofmann GmbH: Mid-sized German staffing firm providing temporary and permanent workforce solutions across retail, logistics, and industrial segments, with comparable service portfolio and customer base.
- DIS AG: Germany's largest personnel service provider, part of the Adecco Group, offering temporary staffing, permanent placement, and on-site workforce management to retail and logistics sectors—directly comparable business model.
- Akkodis: Global Smart Industry consulting and staffing firm with German operations providing workforce solutions and managed services to retail, logistics, and industrial clients—comparable outsourced services model.
- Tempton Group: German staffing and HR services provider with strong retail and logistics exposure, offering temporary placement and on-site management—directly competing for similar customers and labor pools.
Regional players
- Grafton Recruitment: European recruitment and staffing firm with German presence providing temporary and permanent workforce solutions to retail, logistics, and commercial clients—competes in overlapping niches but with different geographic home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Impulse One social profiles
Digital presenceImpulse One compliance and trust
Trust signalCompliance5 records
Impulse One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impulse One leadership team
Management profileNumber of profiles
Profiles2 records
Impulse One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impulse One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impulse One
What does Impulse One do?
Impulse One is a German workforce service provider for the retail and logistics sectors, delivering in-store operational services through its own 7,000+ employees deployed nationwide. The company offers four core service lines: shelf stocking and restocking (Warenverräumung), store and shelf construction and remodeling (Laden- & Regalbau), merchandising and POS space management (Merchandise), and electronic shelf label installation and maintenance (ESL Solutions). Services are contracted via individual service agreements (Einzelleistungsverträge) and temporary labor assignments (Arbeitnehmerüberlassung), billed on a time-based unit pricing model.
Is Impulse One a public or private company?
Impulse One is a private company. It is classified as corporate owned and is currently operating.
When was Impulse One founded?
Impulse One was founded in 2004. It employs 5,001 to 10,000 people.
Where is Impulse One based?
Impulse One is headquartered in Stahnsdorf, Germany, in the Europe region.
How does Impulse One make money?
Three revenue lines are on record. Work Contract Services (Werkverträge) is the primary driver. The others are temporary Labor (Arbeitnehmerüberlassung) and time-based Billing.
Who are Impulse One's main competitors?
Broad incumbents on record are Randstad Germany, ManpowerGroup Germany, PageGroup and Adecco Group Germany. Direct peers are Persona Service AG, I.K. Hofmann GmbH, DIS AG, Akkodis and Tempton Group. Grafton Recruitment is listed as a regional player.
Does Impulse One have an API?
No public API is recorded for Impulse One.