Butterfly's Care Group
Family-run Essex-based adult social care provider operating four CQC 'Good'-rated residential care homes, domiciliary care, and supported living services across North Essex, serving private-pay and local authority-funded placements for elderly, learning-disabled, physically-disabled, and mental health service users.
- Company typePrivate
- Founded2004
- HeadquartersColchester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Butterfly's Care Group does
Butterfly's Care Group (legally Butterfly's Care Homes Ltd) is a family-run, privately-held adult social care provider incorporated and operating exclusively in England, United Kingdom. Founded in 2004, the company delivers residential care, domiciliary home care, and supported living services across North Essex from its headquarters in Colchester. It operates four residential care homes in Alresford, Braintree (The Meadows), Colchester, and Walton-on-the-Naze, plus multiple supported living homes across Colchester, Braintree, Canvey Island, and Rayne. All four care homes hold 'Good' overall ratings from the Care Quality Commission. The company also runs condition-specific services spanning autism, cerebral palsy, epilepsy, learning disabilities, mental health, physical disabilities, schizophrenia, spinal injuries, diabetes, brain injury, and BSL communication, along with respite, overnight, palliative, and hourly in-home care.
The business model combines recurring weekly fees for residential and supported living placements (typically £500–£3,000 per week depending on care intensity) with usage-based hourly domiciliary fees (~£20–£30 per hour) and weekly live-in care packages (~£800–£1,600). Customer mix spans private-pay families and local authority-funded placements, with Essex County Council acting as a primary commissioning counterparty via its Supported Living Framework. Go-to-market is sales-led, relying on SEO-optimised content marketing, an open-door referral policy, direct family inquiries, and GP/social worker referrals. The company deploys an online client notes portal for real-time family visibility into care notes and carer activity. A capacity addition — four new accessible supported living flats in Rayne, Braintree — is scheduled for completion in July 2026.
The company has 51–100 employees, no disclosed external funding, no M&A history, and operates as an independent family business. Director Jonathan Webster and Registered Manager Caroline Joseph lead the management team. The expansion of supported living capacity and continued inclusion on the Essex County Council framework represent the primary growth levers, while geographic concentration in North Essex remains the principal strategic constraint.
Butterfly's Care Group firmographics
Firmographics- Name
- Butterfly's Care Group
- Legal name
- Butterfly's Care Homes Ltd
- Website
- https://butterflys-caregroup.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-run Essex-based adult social care provider operating four CQC 'Good'-rated residential care homes, domiciliary care, and supported living services across North Essex, serving private-pay and local authority-funded placements for elderly, learning-disabled, physically-disabled, and mental health service users.
- Ownership category
- akta.pro rank
Butterfly's Care Group industry classification
Industry- Product category
- Residential and Domiciliary Social Care
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Residential Intellectual and Developmental Disability Facilities (623210)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)
- akta.pro secondary industry
- Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
Keywords
Where Butterfly's Care Group is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Butterfly's Care Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Care Home Fees: Full-time residential care in company-owned care homes across Essex. Supports individuals requiring round-the-clock care who cannot live independently.
- Domiciliary/Home Care: Hourly in-home care services delivered by local carers. Care packages range from 15 minutes to 24-hour live-in care, tailored to individual needs.
- Supported Living: Bespoke supported living services for adults with learning disabilities and complex needs, both in shared and single-occupancy accommodations.
- Respite Care: Temporary or short-term care relief for primary caregivers. Can include day care, short stays in care homes, and respite holidays.
- Overnight Care: Night-time care services including walking night care (carer stays awake) and sleeping night care, providing reassurance and support for clients and families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Domiciliary care: £20-30 per hour |
| Usage-based | Weekly | Live-in overnight care: £800-1,600 per week |
| Subscription | Weekly | Supported living: £500-1,500 per week (standard); £1,500-3,000 per week (comprehensive) |
| Subscription | Weekly | Residential care: approximately £1,200-1,500 per week |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Butterfly's Care Group product offering
Product offeringCore offering
Butterfly's Care Group operates a portfolio of CQC-rated residential care homes and in-home care services in Essex, UK, providing round-the-clock support for adults with learning disabilities, mental health needs, physical disabilities, and elderly individuals. The group also delivers supported living, respite care, palliative care, overnight care, and BSL-specialist services, with condition-specific care pathways for autism, dementia, brain injury, sensory impairment, and complex needs.
Product overview
Butterfly's Care Group operates a portfolio of integrated care services across Essex, comprising four residential care homes (Braintree, Colchester, Alresford, Walton-on-the-Naze), in-home domiciliary care, and supported living accommodations (Colchester, Braintree, Canvey Island). The core offering centers on residential care homes and domiciliary care, supplemented by condition-specific services (autism, cerebral palsy, epilepsy, learning disabilities, mental health, physical disabilities, schizophrenia, spinal injuries, diabetes, brain injuries) and specialised care types (respite, overnight, BSL communication, palliative). The company also utilises an online care notes portal for family engagement. A major expansion under development includes four new accessible supported living flats in Rayne, Braintree (targeting July 2026 completion).
Differentiator
Problem solved
Functional benefit
Products and services
- Care Homes (Residential Care) Round-the-clock residential care delivered in the group's four CQC-rated care homes in Essex for adults with learning disabilities, physical disabilities, mental health needs, dementia, and elderly individuals, including BSL-provision.
- In-Home Care (Domiciliary Care) Visiting personal care delivered in service users' own homes across Essex, billed from £26.50 per hour, supporting adults with disabilities, elderly individuals, and condition-specific needs.
- Supported Living Independent-living support packages in dedicated accommodation, priced from £1,600 per week, for adults with learning disabilities, mental health needs, and physical disabilities who require ongoing support but not full residential care.
- Respite Care Short-stay respite placements providing family carers with planned breaks, delivered across the group's residential homes and supported living services in Essex.
- Overnight Care Sleep-in and waking-night care provided in service users' homes to support safety and personal care through the night, typically delivered as part of a broader domiciliary care package.
- BSL Communication Services Care delivered by BSL-proficient staff for Deaf and BSL-using service users, addressing communication barriers and safeguarding in residential and home-care settings.
- Palliative Care End-of-life and palliative care delivered across the group's residential homes and in-home services, focused on comfort, dignity, and family support during terminal illness.
Quantifiable outcome
- Consistent 'Good' rating from Care Quality Commission across all four homes
- +1 more outcomes
Companies that use Butterfly's Care Group
Customer profileSegments12 records
Ideal customer profiles5 records
Butterfly's Care Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Butterfly's Care Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Essex County CouncilcoreButterfly's Care Group is supported and part-funded by Essex County Council. The company is engaged with local authority commissioning teams for supported living placements and accepts authority-funded placements. They participate in the Supported Living Framework procured by Essex County Council in March 2021 for placement commissioning.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Butterfly's Care Group competitors and assessment
Company assessmentDirect peers
- Voyage Care: UK provider of support for people with learning disabilities, autism, brain injuries, and complex needs. Operates supported living and residential services across England and Wales with comparable customer segments and service mix to Butterfly's Care Group.
- Hft (Home Farm Trust): UK charity providing personalized support for people with learning disabilities, including supported living, residential, and home care. Strong overlap in target population and service types with Butterfly's adult disability focus.
- Lifeways: UK provider of supported living and residential care for adults with learning disabilities, physical disabilities, and complex needs. Direct competitor in the supported living space with similar operational model.
- Mencap: UK's leading learning disability charity, providing supported living, residential care, and home care. Direct overlap with Butterfly's adult disability focus and similar reliance on local authority commissioning.
- United Response: UK charity providing support for people with learning disabilities, autism, mental health needs, and physical disabilities. Comparable supported living and residential care model with similar customer profile.
- Dimensions: UK specialist provider of support for people with learning disabilities, autism, and complex needs. Operates supported living, residential, and home care services across England, Wales, and Scotland — highly comparable customer segments and service portfolio.
Broad incumbents
- HC-One: Largest UK care home operator with 300+ homes providing residential, nursing, and dementia care. National incumbent that competes with regional providers for local authority framework placements.
- Care UK: Major UK provider of residential care, nursing care, and home care services operating 150+ care homes. Larger incumbent offering overlapping capabilities as part of a broader portfolio.
- Priory Group: UK specialist provider of mental health, learning disability, and social care services. Larger scale with residential, supported living, and home care services offering overlapping capabilities at much greater breadth.
- Barchester Healthcare: One of the largest UK care home operators with over 200 homes, primarily serving elderly residents with some learning disability and dementia services. Larger incumbent in the broader care home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Butterfly's Care Group social profiles
Digital presenceButterfly's Care Group compliance and trust
Trust signalCompliance5 records
Butterfly's Care Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butterfly's Care Group leadership team
Management profileNumber of profiles
Profiles2 records
Butterfly's Care Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butterfly's Care Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butterfly's Care Group
What does Butterfly's Care Group do?
Butterfly's Care Group operates a portfolio of CQC-rated residential care homes and in-home care services in Essex, UK, providing round-the-clock support for adults with learning disabilities, mental health needs, physical disabilities, and elderly individuals. The group also delivers supported living, respite care, palliative care, overnight care, and BSL-specialist services, with condition-specific care pathways for autism, dementia, brain injury, sensory impairment, and complex needs.
Is Butterfly's Care Group a public or private company?
Butterfly's Care Group is a private company. It is classified as family owned and is currently operating.
When was Butterfly's Care Group founded?
Butterfly's Care Group was founded in 2004. It employs 51 to 100 people.
Where is Butterfly's Care Group based?
Butterfly's Care Group is headquartered in Colchester, United Kingdom, in the Europe region.
How does Butterfly's Care Group make money?
Five revenue lines are on record. Residential Care Home Fees are the primary driver. The others are domiciliary/Home Care, supported Living, respite Care and overnight Care.
Who are Butterfly's Care Group's main competitors?
Direct peers on record are Voyage Care, Hft (Home Farm Trust), Lifeways, Mencap, United Response and Dimensions. Broad incumbents are HC-One, Care UK, Priory Group and Barchester Healthcare.
Does Butterfly's Care Group have an API?
No public API is recorded for Butterfly's Care Group.
What industry is Butterfly's Care Group in?
Butterfly's Care Group's product category is Residential and Domiciliary Social Care. Its primary akta.pro industry code is HSABAGAI, Respite Care for Adults with Disabilities / Special Needs, with a secondary code of HSABAIAF, Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD). Its NAICS code is 624120 and its SIC code is 8050.