Rinsma Modeplein
Rinsma Modeplein is a privately held Dutch multi-brand fashion retailer operating a 6,000 m² destination store in Gorredijk and an e-commerce site, carrying 350+ brands across women's, men's, footwear, and lingerie departments, plus on-site tailoring, dining, and a Memberclub loyalty program.
- Company typePrivate
- Founded1888
- HeadquartersHarkema, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rinsma Modeplein does
Rinsma Modeplein is a privately held, multi-brand fashion retailer operating a single 6,000 m² destination store in Gorredijk, Netherlands (the broader firmographic record lists Harkema), with secondary e-commerce distribution to the Netherlands, Germany, and Belgium. Founded in 1888, the company carries the Hofleverancier designation and brands itself as one of the largest fashion stores in the Netherlands. The retail complex is organised into distinct specialty departments: ZIJ VAN RINSMA (women's fashion, 250 brands across 4 floors, including a dedicated Loft for occasion wear), DE HEEREN VAN RINSMA (men's fashion, 80 brands plus shoes), Qulotte Lingerie & Badmode, Rinsma Schoenen, and an outlet section. On-site complementary services include an in-house tailoring atelier (Vermaakservice), a barber (Huisbarbier de Vos), and two dining venues (De Smaak van Rinsma and De Tuinkamer), with free parking.
The company monetises primarily through one-time sale of apparel, footwear, accessories, and occasion wear at price points ranging from approximately €29.95 to over €1,000, augmented by professional services revenue from tailoring and alterations (Vermaakservice) and a recurring component via the Rinsma Memberclub loyalty program, which also drives a circular fashion initiative (Rinsma Reloved). The technology layer is a conventional e-commerce platform integrated with DHL for delivery, payment processors (iDEAL, Bancontact, Billink, cards), and a multi-channel customer service stack (phone, WhatsApp, email, live chat). There are no disclosed AI/ML capabilities, proprietary technology, or data flywheel mechanics. The business serves two primary retail consumer segments — women and men — with secondary segments in lingerie and footwear, and acquires customers via foot traffic, e-commerce, social media, email, and personal shopping; no enterprise or B2B contracts are disclosed.
Rinsma Modeplein firmographics
Firmographics- Name
- Rinsma Modeplein
- Legal name
- Rinsma Modeplein
- Website
- https://rinsmamodeplein.nl
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rinsma Modeplein is a privately held Dutch multi-brand fashion retailer operating a 6,000 m² destination store in Gorredijk and an e-commerce site, carrying 350+ brands across women's, men's, footwear, and lingerie departments, plus on-site tailoring, dining, and a Memberclub loyalty program.
- Ownership category
- akta.pro rank
Rinsma Modeplein industry classification
Industry- Product category
- Multi-brand fashion retail
- NAICS
- Department Stores (4551), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)
- akta.pro secondary industries
- Special-Occasion & Formalwear Department Stores (CRAGAGAG), Casual & Lifestyle Footwear Retail (CRAAADAB)
Keywords
Where Rinsma Modeplein is headquartered
LocationHeadquarters
- HQ city
- Harkema
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rinsma Modeplein business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Apparel and fashion product sales: Core revenue derived from the sale of clothing, footwear, accessories, and occasion wear across both women's (ZIJ VAN RINSMA) and men's (DE HEEREN VAN RINSMA) departments. Products span mid-range to premium price points. Sales occur both in-store and via e-commerce.
- Rinsma Memberclub loyalty program: Members earn points on purchases redeemable for discounts or gifts. Circular initiative encourages customers to trade in unwanted clothing. Members also receive 50% discount on tailor and repair services.
- Tailoring and alteration services: In-house atelier with coupeuses (seamstresses) provides clothing alterations and repairs. Members receive 50% discount on these services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rinsma Modeplein product offering
Product offeringCore offering
Rinsma Modeplein operates a 6,000 m² multi-brand fashion department complex in Gorredijk, Netherlands, carrying more than 350 fashion brands across women's, men's, shoe, and lingerie categories. The flagship destination is complemented by an integrated e-commerce storefront, personal shopping, in-house tailoring and alterations, a loyalty club, on-site dining, and a barber service.
Product overview
Rinsma Modeplein is a large fashion department store in Gorredijk, Netherlands, operating as a multi-specialty retail complex with 4 distinct businesses: ZIJ VAN RINSMA (women's fashion across 4 floors with 250 brands), DE HEEREN VAN RINSMA (men's fashion with 80 brands and shoes including tailoring services), Qulotte Lingerie & Badmode (lingerie and swimwear), and Rinsma Schoenen (shoes for men and women). The store spans 6,000 m² and carries over 350 fashion brands total. Supporting services include personal shopping, alterations (Vermaakservice), a member loyalty program (Rinsma Memberclub), circular fashion returns (Rinsma Reloved), on-site dining (DE SMAAK VAN RINSMA and DE TUINKAMER), and e-commerce with DHL delivery. An on-site barber (Huisbarbier de Vos) serves men during weekends.
Differentiator
Problem solved
Functional benefit
Brands
- ZIJ VAN RINSMA: Women's fashion department with 250 fashion brands across 4 floors
- DE HEEREN VAN RINSMA
- Qulotte Lingerie & Badmode
- Rinsma Schoenen
- RINSMA.CONCEPTS
- Rinsma Modeplein
- De Smaak van Rinsma
- De Tuinkamer
Quantifiable outcome
- Over 350 fashion brands available across one retail complex
- +2 more outcomes
Companies that use Rinsma Modeplein
Customer profileSegments4 records
Ideal customer profiles3 records
Rinsma Modeplein technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Rinsma Modeplein partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Rinsma Modeplein competitors and assessment
Company assessmentDirect peers
- Van Tilburg Mode & Sport: Family-owned Dutch multi-brand fashion retailer with broad apparel, footwear, and accessories assortments across large physical stores. Closely comparable to Rinsma Modeplein as a regional, family-run, multi-brand destination retailer with similar service-led positioning.
- Zalando: Europe's largest online fashion platform, headquartered in Germany and operating strongly in the Netherlands. Directly comparable as a multi-brand fashion destination competing for the same Dutch and German consumer that Rinsma serves, but with a pure-play e-commerce model versus Rinsma's physical flagship model.
- Wehkamp: One of the largest Dutch omnichannel fashion retailers, operating primarily through e-commerce with a broad multi-brand assortment of apparel, footwear, and home. Directly comparable to Rinsma as a Dutch multi-brand fashion retailer competing for the same value-conscious shopper, but with an e-commerce-first model versus Rinsma's physical-first model.
- De Bijenkorf: The leading premium department store in the Netherlands, carrying a broad mix of fashion, beauty, and home across apparel, footwear, and accessories. Directly comparable to Rinsma Modeplein as a multi-department, apparel-led Dutch department store targeting fashion-forward consumers with in-store services and brand breadth.
- The Sting: Dutch multi-brand fashion chain with men's and women's stores under brands including The Sting, Costes, and LolaLiza. Operates a similar multi-brand department store-style assortment across physical retail and e-commerce, directly competing for the same value-conscious fashion shopper as Rinsma.
- Zijlstra Mode: Dutch family-owned multi-brand fashion chain with broad men's and women's apparel, footwear, and accessories across multiple physical stores. Comparable to Rinsma Modeplein as a regional, multi-brand, mid-tier Dutch fashion retailer with similar customer demographic and store-led GTM motion.
- Score@: Dutch fashion retailer operating large multi-brand stores with broad assortments of men's and women's apparel, footwear, and accessories. Comparable to Rinsma as a mid-tier, multi-brand, physical-led Dutch fashion chain with similar customer demographic and pricing tier.
Broad incumbents
- C&A: Major European fashion retailer with a broad multi-brand, multi-category assortment across physical stores and e-commerce. Operates at much larger scale than Rinsma but competes for the same value-conscious family fashion customer across similar product categories.
- Peek & Cloppenburg: European multi-brand fashion department store chain with a strong Dutch presence, offering broad assortments of mid-market and premium men's and women's apparel. Comparable to Rinsma as a multi-brand fashion department store, but operating at much larger scale across multiple European countries.
- H&M: Global Swedish fast-fashion retailer offering broad men's, women's, and children's apparel and accessories at value price points. Comparable to Rinsma as a large-scale fashion retailer competing for similar customers, but operates a fast-fashion vertical model rather than a multi-brand reseller model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rinsma Modeplein social profiles
Digital presenceRinsma Modeplein financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rinsma Modeplein leadership team
Management profileNumber of profiles
Rinsma Modeplein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rinsma Modeplein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rinsma Modeplein
What does Rinsma Modeplein do?
Rinsma Modeplein operates a 6,000 m² multi-brand fashion department complex in Gorredijk, Netherlands, carrying more than 350 fashion brands across women's, men's, shoe, and lingerie categories. The flagship destination is complemented by an integrated e-commerce storefront, personal shopping, in-house tailoring and alterations, a loyalty club, on-site dining, and a barber service.
Is Rinsma Modeplein a public or private company?
Rinsma Modeplein is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rinsma Modeplein founded?
Rinsma Modeplein was founded in 1888. It employs 101 to 250 people.
Where is Rinsma Modeplein based?
Rinsma Modeplein is headquartered in Harkema, Netherlands, in the Europe region.
How does Rinsma Modeplein make money?
Three revenue lines are on record. Apparel and fashion product sales are the primary driver. The others are rinsma Memberclub loyalty program and tailoring and alteration services.
Who are Rinsma Modeplein's main competitors?
Direct peers on record are Van Tilburg Mode & Sport, Zalando, Wehkamp, De Bijenkorf, The Sting, Zijlstra Mode and Score@. Broad incumbents are C&A, Peek & Cloppenburg and H&M.
Does Rinsma Modeplein have an API?
No public API is recorded for Rinsma Modeplein.
What industry is Rinsma Modeplein in?
Rinsma Modeplein's product category is Multi-brand fashion retail. Its primary akta.pro industry code is CRAGACAB, Mid-Tier Department Stores (Apparel-Led), with a secondary code of CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 4551 and its SIC code is 5311.