What Casati Boya does

Casati Boya is a Turkish decorative paint manufacturer headquartered in Dilovası, Kocaeli, operating as a sub-brand of Dyo Boya Fabrikaları since 2013. The company produces water-based paints (approximately 80% of its product mix) and solvent-based paints (approximately 20%) covering interior and exterior wall finishes, wood coatings, primers, and specialty products. Its portfolio is supported by the proprietary Colorline color-matching system, which enables dealers to tint paints at the point of sale.

Casati Boya distributes through a multi-tier channel network comprising wholesale, retail, building material stores, and dedicated Colorline dealers. Its geographic footprint spans 11 countries: Turkey plus 10 export markets across Eastern Europe (Bulgaria, Romania, Russia), the Caucasus (Azerbaijan, Georgia), Central Asia (Uzbekistan), the Middle East (Cyprus, Kuwait, Syria), and North Africa (Algeria). The company holds multiple TS (Turkish Standards) and ISO certifications, as well as a COVID-19 Safe Production Certificate, indicating formal quality and compliance regimes.

The business model is B2B2C: revenue is generated through unit sales of finished paint products to dealers, who then serve residential end-users and professional contractors. End-customers are highly fragmented, with no disclosed anchor accounts. Manufacturing operates from a single site, and Casati benefits from shared scale and reputational spillover as part of the Dyo Boya group, though it remains a distinct brand position within the parent's portfolio.

Name

Casati Boya

Legal name

Dyo Boya Fabrikaları Sanayi ve Ticaret AŞ

Website

https://casati.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Casati Boya is a Turkish decorative paint manufacturer producing water-based and solvent-based paints for residential and professional customers, distributed across 11 countries through wholesale, retail, building material stores, and Colorline dealers as a sub-brand of Dyo Boya.

Ownership category

akta.pro rank

Headquarters

HQ city

Kocaeli

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Decorative Paint Sales: Revenue generated from manufacturing and selling decorative paints including interior/exterior finishes, primers, wood varnishes, and insulation products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Casati Boya manufactures and sells decorative paints and coatings, organized across water-based interior wall paints, water-based exterior wall paints and coatings, solvent-based synthetic paints, wood varnishes, primers and putties, spray paints, and special purpose products (road marking, liquid waterproofing, soot-isolating paint). Production is carried out at the Dyo Boya Fabrikaları facility in Dilovası / Kocaeli, Turkey, with 80% of output being water-based formulations. Products are distributed wholesale and retail via a multi-country dealer network serving residential consumers and professional contractors.

Product overview

Casati Boya is a paint manufacturing brand under Dyo Boya Fabrikaları Sanayi ve Ticaret A.Ş., producing decorative paints since November 2013 at DYO facilities in Dilovası, Kocaeli, Turkey. The product portfolio comprises eight main product categories: (1) Water-based interior wall paints including Overline Yakamoz Silk Gloss, Sedef Efekt (pearl effect), Silicone Silk Mat, Silicone Mat, Lux Plastic, Allegro Silk, Allegro Silicone Plastic, Allegro Plastic Paint, Allegro Ceiling, and Ceiling Paint; (2) Water-based exterior wall paints and coatings including Pure Acrylic Exterior, Silicone Exterior, Granular Silicone Exterior, Acrylic Exterior, Grendesen Coating, and Allegro Silicone Exterior; (3) Synthetic/solvent-based paints including Lux Synthetic and Allegro Synthetic Enamel; (4) Wood varnishes and paints including Woodline Wood Varnish, Woodline Yacht Varnish, Woodline Parquet Varnish, and Panel Door Paint; (5) Primers and putties including Conversion Primer, Plaster Primer, Silicone Primer, Concrete Primer, Concentrated Primer, Synthetic Primer, Antipas (rust-preventive), Plastic Putty, and Acrylic Putty; (6) Spray paints; (7) Special purpose products including Road Marking Paint, Casa Stop (waterproofing), Casa Stop Fiber-reinforced (waterproofing), and İs-Ört (soot isolating paint); (8) Colorline coloring system with bases for interior and exterior applications. The company produces 80% water-based and 20% solvent-based products, with a focus on environmentally friendly formulations.

Differentiator

Problem solved

Functional benefit

Brands

• COLORLINE: Colorline coloring system for interior and exterior paints
• OVERLINE
• ALLEGRO
• LUX
• WOODLINE
• VIVALINE
• VERONALINE
• SINTETLINE
• SPECIALLINE

Products and services

• Water-Based Interior Wall Paints (Su Esaslı İç Cephe Son Kat Boyaları) Water-based interior wall paints for final coat applications. Includes various finishes such as silk matte, matte, plastic, ceiling paint, and decorative effects (Overline Yakamoz silk gloss, Sedef Efekt pearl effect, Silicone Silk Mat, Silicone Mat, Lux Plastic, Allegro Silk, Allegro Silicone Plastic, Allegro Plastic Paint, Allegro Ceiling, Ceiling Paint). Targeted at residential consumers and professional painters requiring washable, breathable interior finishes.
• Water-Based Exterior Wall Paints and Coatings (Su Esaslı Dış Cephe Son Kat Boya ve Kaplamalar) Water-based exterior wall paints and decorative coatings including pure acrylic, silicone-added, acrylic, textured/granular finishes, and grendesen coating for facades (Pure Acrylic Exterior, Silicone Exterior, Granular Silicone Exterior, Acrylic Exterior, Grendesen Coating, Allegro Silicone Exterior). For residential facades and commercial exterior walls requiring UV, weather and alkali resistance.
• Synthetic / Solvent-Based Paints (Sentetik Boyalar) Solvent-based synthetic (alkyd) paints for interior and exterior wood, metal, and mineral surfaces with protective and decorative properties. Includes Lux Synthetic and Allegro Synthetic Enamel (high permanent gloss, compliant with TS 39). For professional and consumer finishing of doors, furniture, metalwork and trim.
• Wood Varnishes and Paints (Ahşap Vernikler & Boyalar) Wood varnishes and wood paints including Woodline Wood Varnish, Woodline Yacht Varnish (UV-resistant, high hardness and gloss), Woodline Parquet Varnish (scratch and impact resistant, TS 8693 compliant), and Panel Door Paint (odorless, non-yellowing, impact-resistant). For finishing and protecting interior and exterior wood surfaces such as furniture, yachts, parquet flooring and panel doors.
• Primers and Putties (Astar & Macunlar) Surface preparation products including Conversion Primer (Dönüşüm Astarı), Plaster Primer (Alçı Astarı), Silicone Primer, Concrete Primer (Brüt Beton Astarı, TS 13744 compliant), Concentrated Primer, Synthetic Primer, Antipas rust-preventive primer (TS 11651 compliant), Plastic Putty and Acrylic Putty (TS 5808 compliant). Used prior to topcoat application on interior and exterior walls, plaster, concrete, metal and wood.
• Spray Paints (Sprey Boyalar) Multi-purpose aerosol spray paint with good spread, adhesion, high coverage and durability for wood, metal, PVC, appliances, furniture, stoves, car bumpers, wheels, bicycles and hobby applications. For consumer and light professional touch-up and refurbishment use.
• Special Purpose Products (Özel Amaçlı Ürünler) Special purpose coatings including Road Marking Paint (Yol Çizgi Boyası, TS EN 1871 compliant — cold-application, fast-drying, abrasion and weather resistant), Casa Stop (liquid waterproofing for roofs and terraces, TS 7847 compliant), Casa Stop Fiber-Reinforced (fiber-reinforced liquid waterproofing, TS 7847 compliant) and İs-Ört (soot-isolating paint for mineral surfaces). For municipal, construction and maintenance use.
• COLORLINE Color Matching / Tinting System Proprietary color matching and tinting system supplying base paints for both interior and exterior applications to achieve custom colors. Bases offered for Allegro Silicone Plastic, Allegro Plastic, Lux Plastic, Silicone Mat, Allegro Silk, Overline Yakamoz Silk Gloss, and Silicone Silk Mat (interior) and Grenli Silicone Exterior, Acrylic Exterior, Silicone Exterior, Allegro Silicone Exterior (exterior). Dispensed through specialized Colorline dealers for consumers and contractors needing custom-tinted paint.

Quantifiable outcome

• 80% of production is water-based formulations

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dyo Boya Fabrikaları Sanayi ve Ticaret A.Ş.coreOthers · 1 November 2013Casati is a brand acquired by Dyo Boya Fabrikaları Sanayi ve Ticaret A.Ş. at the end of 2013. Production began in November 2013 at Dyo facilities. Casati operates as a subsidiary brand under Dyo Boya's umbrella, focusing on affordable yet high-quality decorative paint products.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• PPG Industries: Global coatings major with decorative, architectural, and protective coatings portfolios. Indirect comparator for product breadth and international footprint relevant to Casati's export ambitions.
• Akzo Nobel (Dulux): Global paints and coatings leader operating the Dulux brand in Turkey. Competes with Casati at the premium end of the decorative paints market and pressures the mid-tier through dealer-channel presence.
• Kansai Paint: Global coatings group with Turkish operations through its Polisan Kansai joint venture. Comparable in decorative and industrial paints and a key international consolidator in the same product category.
• DYO Boya Fabrikaları: Parent company and largest Turkish paint manufacturer with overlapping decorative, wood, and industrial coatings portfolios. Casati operates as a sub-brand under DYO, so DYO is the closest direct comparator for scale, product mix, and channel.
• Jotun Paints: Global paint manufacturer with strong presence in Turkey and MENA, including decorative and protective coatings. Overlaps with Casati in the export geographies Casati serves (Algeria, Middle East, Eastern Europe).

Direct peers

• Marshall Boya (Akzo Nobel): Direct Turkish-market competitor in decorative paints with comparable product mix (interior/exterior, water-based, synthetic). Competes head-to-head with Casati in dealer and yapı market channels across Turkey.
• Polisan Kansai Boya: Turkish decorative and industrial coatings producer, similarly broad product portfolio including water-based interior/exterior paints and wood finishes. Comparable channel strategy through dealer networks in Turkey and nearby regions.
• İpek Boya: Long-standing Turkish decorative paint manufacturer serving residential and contractor segments. Direct head-to-head competitor with Casati in the mid-tier water-based decorative paint market.
• Betek (Fawori/Nova): Turkish decorative paint manufacturer with Fawori and Nova consumer brands, competing directly with Casati across interior/exterior water-based paints, wood varnishes, and primers in dealer channels.

Regional players

• Baumit: European building-materials brand active in facade systems, plasters, and exterior coatings. Comparable in facade coatings and exterior wall paint categories where Casati markets Silicone Exterior and Grendesen Coating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/casatiboya
• YouTubeyoutube.com/channel/UCiXfmJ5YddHGaRMAckuml8w
• Facebookfacebook.com/casatiboya
• Instagraminstagram.com/casatiboya

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casati Boya