What Plus Pet does

Plus Pet - Mascotas Felices is an Argentine direct-to-consumer e-commerce retailer of pet food, accessories, and supplies. The company operates four city-specific Shopify storefronts (ba.pluspet.com.ar, cordoba.pluspet.com.ar, mendoza.pluspet.com.ar, rosario.pluspet.com.ar) serving Buenos Aires, Córdoba, Mendoza, and Rosario, with delivery handled through third-party logistics partners. Customer-facing checkout, order management, and basic analytics run on Shopify, while payments are processed through Mercado Pago (Argentina's leading digital payment platform), supporting credit/debit, wallet, and installment flows.

The company is headquartered in Mendoza, employs 11-50 people, and operates entirely online with no mobile app. Its technology stack is commodity-grade e-commerce infrastructure: Shopify for storefronts, Mercado Pago for payments, and Meta (Facebook/Instagram ads + Pixel) plus Google (Ads + Analytics) for customer acquisition, retargeting, and traffic measurement. Customer communication runs through email (order and promotional), WhatsApp (inquiries), and regional social media accounts. Compliance is anchored to Argentina's Ley 25.326 personal data protection regime, with a documented data-deletion procedure compliant with Meta's platform requirements.

Plus Pet's go-to-market is a self-serve, transactional e-commerce model: it acquires demand via paid social and search, converts through standardized Shopify checkout, and fulfills orders via logistics partners. The single functional segment is "Pet Owners in Argentina," segmented horizontally (food, accessories, supplies) rather than by persona or tier. No subscription/autoship, private label, B2B, or pricing tiers are disclosed. The company is privately held with no disclosed funding, ownership, leadership team, or financial metrics in the available sources.

Name

Plus Pet

Legal name

Plus Pet

Website

https://pluspet.com.ar/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Pet - Mascotas Felices is an Argentine direct-to-consumer e-commerce retailer selling pet food, accessories, and supplies through four regional Shopify storefronts serving Buenos Aires, Córdoba, Mendoza, and Rosario. It uses Mercado Pago for payments and Meta/Google for digital customer acquisition.

Ownership category

akta.pro rank

Product category

Pet Supplies E-commerce

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet & Animal Supplies Marketplaces (CRAFABAH)

Keywords

• Online pet store
• Pet food ecommerce
• Pet accessories sales
• Regional pet shop
• Pet supply retail

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Pet Product E-commerce Sales: Online retail sales of pet products (food, accessories, and supplies) through regional storefronts. Revenue generated through direct consumer transactions with order processing, payment collection via Mercado Pago, and product fulfillment with shipping/logistics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Plus Pet operates four regional online stores across Argentina (Buenos Aires, Córdoba, Mendoza, Rosario) selling pet food, accessories, and supplies directly to pet-owning consumers. Customers browse and order through localized Shopify storefronts, pay via Mercado Pago, and receive home delivery fulfilled by third-party logistics partners. The business generates revenue through direct-to-consumer e-commerce transactions with no subscription or marketplace components.

Product overview

Plus Pet - Mascotas Felices operates as a multi-city online pet retail platform serving Buenos Aires, Córdoba, Mendoza, and Rosario through regional storefronts (ba.pluspet.com.ar, cordoba.pluspet.com.ar, mendoza.pluspet.com.ar, rosario.pluspet.com.ar). The company sells pet products including food and supplies, built on Shopify e-commerce infrastructure, with logistics partnerships for delivery and Meta/Google integration for advertising and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• mendoza.pluspet.com.ar: Regional online store for Mendoza, Argentina
• ba.pluspet.com.ar
• cordoba.pluspet.com.ar
• rosario.pluspet.com.ar

Products and services

• Plus Pet - Mascotas Felices (Buenos Aires) Regional online pet store serving the Buenos Aires market with localized product selection, Shopify-powered checkout, and home delivery of pet food, supplies, and accessories for pet owners.
• Plus Pet - Mascotas Felices (Córdoba) Regional online pet store serving the Córdoba province market with localized pet food, supply, and accessory offerings and home delivery.
• Plus Pet - Mascotas Felices (Mendoza) Regional online pet store serving the Mendoza province market with localized pet food, supply, and accessory offerings and home delivery.
• Plus Pet - Mascotas Felices (Rosario) Regional online pet store serving the Rosario and Santa Fe province market with localized pet food, supply, and accessory offerings and home delivery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering all four Plus Pet regional storefronts (ba.pluspet.com.ar, cordoba.pluspet.com.ar, mendoza.pluspet.com.ar, rosario.pluspet.com.ar). Shopify handles website hosting, shopping cart, checkout, order management, and basic analytics.
• Mercado PagocoreTechnology or IntegrationMercado Pago processes online payments for Plus Pet customers. As Argentina's leading digital payment platform, it enables credit/debit card transactions, Mercado Pago wallet balance payments, and installment options.
• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerMeta provides advertising infrastructure (Facebook and Instagram ads) and the Meta Pixel for conversion tracking and retargeting. Used for customer acquisition, brand awareness, and dynamic product advertising.
• GooglecoreGTM or Marketing PartnerGoogle provides advertising platform (Google Ads) and analytics (Google Analytics) for traffic measurement, keyword-based advertising, and performance optimization across all regional storefronts.
• Logistics and Shipping CompaniesminorChannel Partner/ Reseller/ DistributorThird-party logistics and courier partners handle product delivery to customers across Buenos Aires, Córdoba, Mendoza, and Rosario. Exact carrier names not specified in available sources.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Mercado Libre: Dominant Latin American e-commerce marketplace with deep Argentine penetration, including a substantial pet supplies category. Most direct competitive threat to Plus Pet given overlapping assortment, logistics reach, and consumer mindshare in Argentina.
• Chewy: Largest US online pet supplies retailer with subscription autoship and vertically integrated fulfillment. Comparable business model (online pet retail, multi-category assortment) and serves as a strategic benchmark for where Plus Pet could evolve at scale.
• Petco: Large US omnichannel pet retailer with broad assortment and wellness services. Overlaps with Plus Pet on multi-category pet supplies retail and serves as a reference for omnichannel expansion possibilities.
• Amazon: Global e-commerce giant with extensive pet supplies category and Prime-driven delivery. Sets the baseline consumer expectation for online pet retail in any geography, including Argentina-adjacent markets.
• Walmart: Mass-market retailer with significant pet supplies category in-store and online. Comparable as a multi-category generalist that competes for the same pet owner household wallet as Plus Pet.

Regional players

• Zooplus: Europe's leading online pet retailer, operating across multiple country storefronts with private-label focus. Comparable in multi-country Shopify-style storefront architecture and pure-play online pet retail model to Plus Pet.
• WoOw: Latin American (initially Mexican) online pet retailer focused on multi-category pet supplies with rocket delivery. Comparable in business model and Spanish-speaking LATAM focus to Plus Pet's regional strategy.
• Puntopets: South American pet e-commerce retailer with multi-country presence. Comparable as a Spanish-speaking online pet retailer operating in the same regional consumer market as Plus Pet.
• TiendaMascotas: Spanish-speaking online pet retailer offering food, accessories, and supplies across Latin American markets. Comparable in multi-category pet e-commerce and regional Spanish-language focus.

Direct peers

• Patitas: Argentine online pet supplies retailer with comparable product range and local-market focus. Directly comparable in geography, customer base, and category positioning to Plus Pet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlusPet
• LinkedInlinkedin.com/company/plus-pet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Pet