KSS

What KSS does

Wij zijn JONG is a privately held Dutch childcare organization operating more than 200 locations across over 20 municipalities in the Netherlands. It delivers daycare (kinderopvang) for children aged 0-4, before- and after-school care (BSO) for children aged 4-12, and VE-peuters (early childhood education) programs, serving working parents and families who need reliable, regulated childcare during work hours. The group operates a multi-brand portfolio comprising seven retained acquired brands Korein, Kwink, Skar, Spelenderwijs Ede, De Verbinding, Edux, and KluppluZ each functioning as a local childcare provider while sharing a centralized organizational umbrella under the Wij zijn JONG identity.

The business model is a regulated subscription-style service: revenue is generated from a combination of parent fees and government childcare subsidies administered through the Dutch Kinderopvangtoeslag system, with pricing not publicly disclosed and rates effectively set within a regulated framework. Distribution is direct-to-consumer through owned physical facilities, with marketing conducted through organic social channels (Facebook, Instagram, LinkedIn, YouTube) and a content website (wijzijnjong.nl). The organization maintains industry association memberships with Branchevereniging Kinderopvang and BMK, and operates a dedicated Wij zijn JONG Foundation in partnership with JINC to support children from disadvantaged backgrounds.

The company is registered in the Netherlands (KVK 17125102), is privately held with no parent company, PE/VC backing, or public listing identified in the source data, and is actively recruiting pedagogical staff across multiple sites. Its stated differentiating capabilities are a multi-brand portfolio that allows regional and conceptual specialization, a child-development-centric vision using wellbeing and engagement as key performance indicators, and an in-house BBL apprenticeship pipeline to address the Dutch childcare labor shortage.

Name

KSS

Legal name

Wij zijn JONG

Website

https://kss.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Wij zijn JONG is a privately held Dutch childcare operator running 200+ daycare and after-school care locations across 20+ municipalities under seven sub-brands, serving working parents of children aged 0-12 with subsidized, government-regulated childcare services.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (624410), Child and Youth Services (624110)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

24-Hour / Extended-Hours Childcare Centers (EDACAAAK)

Keywords

• Childcare services
• Daycare centers
• After-school care
• Early childhood education
• Dutch kinderopvang

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Kinderopvang diensten (Childcare services): Daycare and after-school care services provided across 200+ locations in the Netherlands, operating under multiple brands (Korein, Kwink, Skar, Spelenderwijs Ede, De Verbinding, Edux, KluppluZ). Revenue derived from a combination of government subsidies and parent fees typical of the Dutch childcare market.

Distribution channels1 record

Marketing channels5 records

Core offering

Wij zijn JONG operates more than 200 childcare locations across more than 20 Dutch municipalities, providing day care (kinderopvang) for children aged 0-4, before- and after-school care (BSO) for children aged 4-12, and VE-peuters early education under seven regional sub-brands (Korein, Kwink, Skar, Spelenderwijs Ede, De Verbinding, Edux, KluppluZ). Services are sold directly to parents and families, with revenue combining parent fees and Dutch government childcare subsidy (Kinderopvangtoeslag).

Product overview

Wij zijn JONG is a unified childcare platform operating under a multi-brand portfolio structure. With more than 200 locations across more than 20 municipalities in the Netherlands, it provides day care (kinderopvang) and out-of-school care (BSO) services. The organization encompasses seven sub-brands: Korein, Kwink, Skar, Spelenderwijs Ede, De Verbinding, Edux, and KluppluZ, each operating as distinct local childcare providers unified under the Wij zijn JONG umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Korein: Childcare brand operating under Wij zijn JONG
• Kwink
• Skar
• Spelenderwijs Ede
• De Verbinding
• Edux
• KluppluZ

Products and services

• Wij zijn JONG childcare services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Kinderopvang (Branchevereniging Kinderopvang)minorOthersAffiliated with the branch association for childcare, shown as a logo partner on the website footer indicating membership and adherence to industry standards.
• Brancheorganisatie Maatschappelijke Kinderopvang (BMK)minorOthersAffiliated with the branch organization for social childcare, appearing as a logo partner indicating membership and alignment with quality standards in the sector.
• JINCminorStrategic or Co-development PartnerJINC collaborates with the Wij zijn JONG Foundation on programs to support children from disadvantaged backgrounds, helping them prepare for the job market through early childhood development initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KidsFoundation: KidsFoundation is one of the largest childcare organizations in the Netherlands, operating daycare and BSO locations nationwide under multiple brands. It is a direct peer given overlapping service offering (kinderopvang + BSO), target customer (Dutch families), and multi-brand roll-up structure — but with private equity backing that Wij zijn JONG lacks.
• BLOS kinderopvang: BLOS is a Dutch childcare provider offering daycare and BSO across multiple locations. It is comparable to Wij zijn JONG in service offering, target market, and reliance on the same Dutch subsidy framework.
• Kind & Co: Kind & Co is a regional Dutch childcare operator providing daycare and out-of-school care under municipal contracts. Comparable to Wij zijn JONG in service scope and Dutch-only geography, though smaller in national reach.
• KinderRijk: KinderRijk is a Dutch childcare organization providing daycare, preschool, and BSO services, with a comparable service model and reliance on Kinderopvangtoeslag funding. Directly competes with Wij zijn JONG for parental enrollment in the regions it serves.
• Humankind: Humankind is a large Dutch childcare and youth-services provider formed from the merger of several regional organizations, offering daycare, BSO, and youth-care services. It is comparable to Wij zijn JONG in service mix, multi-brand legacy, and Dutch nationwide footprint.
• Partou: Partou is a well-known national Dutch childcare brand operating daycare and BSO locations across the country. It is a direct peer competing for the same Dutch families with similar subsidized pricing and service scope.

Emerging players

• Blink Kinderopvang: Blink is a Dutch BSO and daycare provider with a distinctive pedagogical concept. It overlaps with Wij zijn JONG's BSO offering but competes more on concept differentiation, making it an emerging-niche peer rather than a pure head-to-head competitor.

Regional players

• Berend Botje: Berend Botje is a Dutch childcare provider concentrated in the Noord-Holland region, offering daycare and BSO. It is comparable in service model but competes regionally rather than nationally, making it a regional peer to Wij zijn JONG's multi-region footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCNQkUOtc4Gw2fp7938B9NLw
• Facebookfacebook.com/wijzijnjong
• LinkedInlinkedin.com/company/korein-shared-services
• Instagraminstagram.com/wijzijnjong
• Xx.com/KSS_NL

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSS