Beechfield Care Group

What Beechfield Care Group does

Beechfield Care Group is a privately held Irish nursing home operator founded in the 1980s by an individual who established the business out of a personal need to find care for his own mother. The group operates eight wholly-owned nursing homes across the Leinster region of Ireland, organized into three geographic clusters: Dublin North (Mount Hybla Private and St Gabriel's), Dublin South (Beechfield Manor and Glengara Park), and Greater Leinster (Beech Park in Kildare, Beechwood in Carlow, Bethany House in Westmeath, and Woodlands House in Meath). The company serves adults over the age of 18 requiring residential nursing care, with service lines spanning long-term residential care, short-term convalescence, post-operative recovery, and respite stays of one week or longer. Resident placement is delivered through a three-step direct admission process, with referrals drawn from hospitals, the HSE, healthcare professionals, and self-referring individuals and families.

The group's operating technology is functional rather than differentiated: each facility runs healthcare information systems for resident care management, CCTV security systems for safety, and a formalized Personal Care Plan workflow that includes a comprehensive admission assessment plus formal reviews every three months. The company is registered in Ireland (Reg No. 604888) and is subject to ongoing regulatory oversight by HIQA (Health Information and Quality Authority). Beechfield has a dedicated Data Protection Officer handling GDPR compliance.

Revenue is generated on a recurring, subscription-like basis through residential care fees, with the majority funded via the HSE's Nursing Homes Support Scheme (commonly known as the "Fair Deal"), under which residents make a means-tested contribution and the State pays the balance. Private-pay options and short-term care services (convalescence, post-operative, respite) follow the same billing logic. Pricing is not publicly disclosed. Go-to-market is sales-led via direct admission at each facility, supplemented by referral relationships with the HSE and healthcare professionals, while awareness is generated through the company website, email newsletters, organic social media, and HIQA compliance publications. The group is led by Group CEO Sarah Brady Mc Mickan and supported by a Director of Nursing at each of the eight homes, several with multi-year tenures.

Name

Beechfield Care Group

Legal name

Beechfield Care Group

Website

https://beechfieldcaregroup.ie

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beechfield Care Group operates eight wholly-owned nursing homes across Ireland's Leinster region, providing long-term residential nursing care, convalescence, post-operative, and respite services to adults, funded primarily through the HSE Fair Deal Scheme.

Ownership category

akta.pro rank

Product category

Residential Nursing Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Residential nursing care
• Elderly care services
• Nursing home facilities
• Respite care
• Long-term care

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: Fees for long-term and short-term residential nursing home care. Residents contribute based on financial assessment with State paying balance under Fair Deal Scheme.
2. Short-term Care Services: Convalescence, post-operative, and respite care services billed on similar basis to residential care
3. Respite Care: Respite care available for periods of one week or longer

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Beechfield Care Group operates a network of eight nursing homes across Ireland providing residential and nursing care for adults over 18. Services include long-term residential nursing home care, short-term convalescence, post-operative care, and respite care available for periods of one week or longer. Each resident receives a personalised Personal Care Plan developed upon admission, with formal reviews every three months.

Product overview

Beechfield Care Group operates a network of eight nursing homes across Ireland offering residential and nursing care services for adults over 18 years of age. The group provides both short-term care (convalescence, post-operative, respite) and long-term residential nursing home care. Each home operates under the Beechfield Care Group umbrella with consistent person-centred care philosophy, though individual facilities have their own distinct branding and identities.

Differentiator

Problem solved

Functional benefit

Products and services

• Beech Park Nursing Home Purpose-built nursing home in Kildare providing person-centered care for adults, located on the outskirts of Kildare Town overlooking the Curragh.
• Beechwood Nursing Home Purpose-built residential nursing home in Leighlinbridge, County Carlow, offering high standards of care for adults, situated 3km from the M9 on the banks of the River Barrow.
• Beechfield Manor Nursing Home Nursing home facility in Dublin South providing residential care services for adults.
• Bethany House Nursing Home Purpose-built residential nursing home in Tyrellspass, County Westmeath, providing care with a homely country atmosphere including access to garden courtyards.
• Glengara Park Nursing Home Nursing home in residential Glasthule, County Dublin, situated a few minutes walk from People's Park, providing residential care services.
• Mount Hybla Private Nursing Home Nursing home facility in Dublin North, providing residential and nursing care services for adults.
• St Gabriel's Nursing Home Nursing home in Dublin North providing residential care services for adults.
• Woodlands House Nursing Home Nursing home in Navan, County Meath, on the Trim road close to the town centre, providing person-centred care for residents with varying care needs.
• Short-term Convalescence, Post-operative and Respite Care Short-term care services across the Beechfield nursing home network including convalescence, post-operative recovery, and respite care (available for periods of one week or longer), billed on a similar basis to residential care.

Quantifiable outcome

• Personal Care Plan developed and agreed upon admission with formal review every three months

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HSE (Health Service Executive)coreOthersHSE administers the Nursing Homes Support Scheme ('Fair Deal') which provides financial support for residents in long-term nursing home care. Beechfield Care Group participates in this scheme whereby residents make a contribution based on means assessment and the State pays the balance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HC-One: One of the UK's largest care home operators with a portfolio of residential, nursing and dementia homes. Comparable as a scaled multi-site incumbent serving publicly-funded residents.
• Barchester Healthcare: Large UK-based operator of residential and nursing homes. Comparable as a multi-site incumbent providing 24/7 nursing, respite and dementia care to older adults under regulated public/private funding.
• Orpea Group: European-listed operator of nursing homes, assisted living and post-acute care facilities across multiple countries. Comparable as a broad incumbent in the same long-term residential care category, though at much larger scale.
• BUPA Care Services: Global healthcare group's UK care home division operating one of the largest residential and nursing home portfolios. Comparable as a broad incumbent offering similar long-term, respite and post-operative services.

Direct peers

• Mowlam Healthcare: One of Ireland's largest private nursing home groups, operating a multi-site portfolio of residential and convalescent care homes across the country. Directly comparable as a scaled Irish nursing home operator competing for the same HSE Fair Deal residents.
• FirstCare Ireland: Operator of nursing homes in Ireland providing person-centered residential care for older adults. Comparable as a multi-site Irish provider competing for HSE-funded residents and private payers.
• Brookhaven Healthcare: Irish family-run nursing home group with homes in Leinster and Connacht. Comparable in scale, Fair Deal dependency and operational model to Beechfield.
• CareChoice: Irish family-owned nursing home operator with multiple homes across Leinster and Munster offering long-term, respite and dementia care. Comparable in service mix, Fair Deal funding model and target resident demographic.
• TLC Group (Liffey Care): Irish nursing home operator running several residential care centers under the Fair Deal scheme. Directly comparable as a multi-site Irish competitor targeting the same Dublin/Leinster resident base.

Regional players

• Maria Mallaband Care Group: UK-based operator of nursing and residential care homes, primarily in England. Comparable in service model (long-term residential, respite, nursing) but geographically distinct from Beechfield's Irish footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beechfield-care-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beechfield Care Group