St Andrew’s First Aid

What St Andrew’s First Aid does

St Andrew's First Aid (legally St Andrew's Ambulance Association, Charity No. SC006750) is Scotland's dedicated first aid charity and largest first aid training provider, founded in 1882 and operating continuously for 140 years under a Royal Charter granted by Queen Victoria in 1899. The organisation delivers HSE-compliant workplace first aid training (First Aid at Work 3-day and 2-day requalification programmes, Emergency First Aid at Work, Fire Marshal, AED/CPR, Moving and Handling, Safe Evacuation), Ofsted-compliant paediatric training, Mental Health First Aid (Leading and standard courses plus annual refresher), Sports Injuries training (Levels 1 and 2), and specialist courses (Anaphylaxis Awareness, Anaphylaxis and CPR). Course technology combines traditional classroom instruction with blended online learning modules (16 modules for FAW Requalification, 13 for Paediatric) and practical hands-on training using manikins and AED units.

Revenue mechanics rest on a hybrid model combining fee-for-service training delivered across 11 owned training venues in Scotland (Aberdeen, Dundee, Edinburgh, Falkirk, Glasgow, Glenrothes, Hamilton, Inverness, Livingston, Perth, Stirling) or on customer premises, paid event first aid cover (priced per hour per First Aider with a two-person minimum), charitable donations and fundraising, and complementary Associate Membership Insurance bundled with qualifying course completions. The go-to-market mixes direct-to-consumer online booking and phone sales (0300 466 6999) with enterprise field sales targeting companies, local authorities, and schools, plus event-driven bookings from festival, sporting, and community organisers. The organisation's first aid supplies retail line is being wound down to refocus on training.

The customer base spans workplaces with HSE obligations, Ofsted-regulated childcare providers, schools, sports clubs (including SYFA-compliant football clubs), mental health programme buyers, and consumer parents/carers. A volunteer base of more than 1,300 active First Aiders plus 366 youth programme participants delivers 50,000+ annual volunteer hours and provides event cover that both fulfills the charitable mission and generates revenue. Royal Patronage is held by HRH the Princess Royal, and the board includes chartered surveyors, A&E/paramedicine/neurology physicians, and senior commercial leaders from Skyscanner, Heineken, and Macs Adventure.

Name

St Andrew’s First Aid

Legal name

St Andrew's Ambulance Association

Website

https://firstaid.org.uk

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

51–100 employees

Short description

St Andrew's First Aid is Scotland's leading first aid charity (founded 1882), delivering HSE-compliant workplace, paediatric, mental health, and specialist first aid training across 11 Scottish venues and on customer premises, plus paid event first aid cover using its 1,300+ volunteer First Aiders.

Ownership category

akta.pro rank

NAICS

Educational Services (61), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industry

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• First aid training
• Workplace safety training
• Paediatric first aid
• Mental health first aid
• Event medical cover

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. First Aid Training Courses: Revenue from HSE-compliant first aid training courses delivered at training venues across Scotland and on customer premises. Includes workplace, paediatric, mental health, fire safety, and specialist first aid courses.
2. Event First Aid Cover: First aid event cover services provided at events of all sizes. Priced per hour per First Aider with minimum of two First Aiders required. Revenue supports the charity's mission.
3. First Aid Supplies: Sale of first aid supplies including defibrillators, first aid kits, equipment, manuals, PPE, and training manikins. (Note: Website announces no longer selling supplies as part of new direction).
4. Donations and Fundraising: Charitable donations from supporters to fund volunteers' life-saving equipment and essential training, particularly in communities where need is greatest.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

St Andrew's First Aid is Scotland's dedicated first aid charity and leading first aid training provider. It sells HSE-compliant workplace first aid courses (First Aid at Work, Emergency First Aid at Work, Requalification, Fire Marshal, Moving & Handling, Safe Evacuation, AED/CPR, Anaphylaxis), Ofsted-compliant paediatric first aid, Mental Health First Aid courses, Sports Injuries training (Levels 1 and 2), and provides paid event first aid cover with volunteers and equipment. Courses are delivered at 11 Scottish training venues or on customer premises, with blended online/classroom formats available.

Product overview

St Andrew's First Aid is Scotland's dedicated first aid charity and leading first aid training provider. The organization operates a portfolio of HSE-compliant first aid training courses spanning workplace certifications (First Aid at Work, Emergency First Aid at Work, Requalification programmes), specialist training (Fire Marshal, Moving and Handling, AED/CPR, Anaphylaxis Awareness), paediatric and childcare courses (Paediatric First Aid, Baby and Child First Aid), mental health first aid (Leading and standard courses), and sports injuries training (Levels 1 and 2). Courses are delivered through 11 training venues across Scotland (Aberdeen, Dundee, Edinburgh, Falkirk, Glasgow, Glenrothes, Hamilton, Inverness, Livingston, Perth, Stirling) or on customer premises. Blended learning options combining online modules with face-to-face training are available for several courses. Beyond training, the organization provides event first aid cover services, a schools programme, youth groups (Thistles for ages 5-10 and Cadets for ages 11-15), the Ready for Life Programme, and promotes The Circuit national defibrillator network. An associate membership insurance benefit is automatically provided to qualifying course graduates. The trading name is St Andrew's First Aid, with the registered legal entity being St Andrew's Ambulance Association (Charity No. SC006750). Founded in 1882.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100,000+ people trained in first aid
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• British Red Cross: British Red Cross is the third co-author of the UK Voluntary Aid Societies' First Aid Manual and a direct peer offering first aid training, event medical cover, and community education across the UK. It competes head-to-head with St Andrew's for workplace first aid training, school programmes, and event cover contracts.
• Aid Training & Operations Limited: Aid Training is a commercial first aid and health & safety training provider offering HSE-compliant First Aid at Work, paediatric, and AED courses across the UK. It is a direct competitor to St Andrew's training products in the workplace and education segments.
• St John Ambulance: St John Ambulance is the UK's largest first aid charity and a co-author (with St Andrew's) of the authorised First Aid Manual. It delivers HSE-compliant workplace first aid training, paediatric first aid, mental health first aid, and event first aid cover across England, Wales, Northern Ireland, and Scotland — directly overlapping St Andrew's training portfolio and event cover services.
• NUCO Training: NUCO Training is a UK-wide commercial first aid training provider offering HSE-regulated First Aid at Work, Emergency First Aid, Paediatric First Aid, and AED courses. It is a direct commercial competitor to St Andrew's in the regulated workplace first aid training market.
• Skillbase First Aid: Skillbase First Aid is a UK-based commercial provider of HSE-compliant First Aid at Work, Paediatric First Aid, and AED training, competing directly with St Andrew's in the regulated workplace and childcare first aid segments.

Emerging players

• Qualsafe Awards: Qualsafe Awards is one of the largest Ofqual-recognised awarding organisations for first aid and prehospital care qualifications in the UK. It certifies a wide network of training centres, many of which directly compete with St Andrew's for HSE-compliant workplace first aid courses.
• Training Qualifications UK (TQUK): TQUK is an Ofqual-recognised awarding organisation that supports an Approved Centre network delivering regulated first aid qualifications. Several of its centres compete with St Andrew's First Aid in the workplace first aid training market.
• Royal Life Saving Society UK (RLSS UK): RLSS UK is a charity delivering lifesaving, first aid, and water safety training, particularly focused on aquatic and leisure settings. It overlaps with St Andrew's in first aid training and event cover, particularly for sports and pool-related events.
• Highfield Qualifications: Highfield is a major UK awarding body offering regulated first aid qualifications and approved Centre training, competing with St Andrew's through its approved centres that deliver workplace first aid, paediatric, and AED training nationwide.
• British Heart Foundation (Heartstart): British Heart Foundation's Heartstart programme teaches emergency life support skills including CPR and AED use, partially overlapping with St Andrew's Emergency Resuscitation and AED courses. It is a partial competitor in the lifesaving training category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stafirstaid
• Facebookfacebook.com/standrewsfirstaid
• LinkedInlinkedin.com/company/standrewsfirstaidcharity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Andrew’s First Aid