McIntyre Media

What McIntyre Media does

McIntyre Media Inc. is a privately held Canadian educational and instructional video content producer and distributor founded in 1965 and headquartered in Orangeville, Ontario. The company serves three core Canadian institutional verticals — K-12 schools, post-secondary institutions, and public libraries — through three purpose-built subscription streaming platforms: ON-CORE (and CAN-CORE) for K-12 with provincial curriculum correlations, CAN-CORE AV for post-secondary with LMS integration, and SUMMA (including SUMMA KIDS) for public libraries with public performance rights and MARC/OPAC integration. Its content library spans thousands of hours of Canadian and international educational video across subjects including Canadian History, Social Studies, Indigenous Studies, Science, and French-language programming, sourced through distribution partnerships with Bell Media, Stratford Festival, Blue Ice Docs, ARTE France, France Télévisions, and BBC Learning.

The company operates a hybrid revenue model combining recurring subscription-based streaming licenses (1-year and 3-year terms, priced $175-$599 per title depending on vertical), one-time DVD sales ($159-$419 per title), multi-site institutional licensing with volume discounts, and managed Streaming & Hosting Services for institutions hosting their own content. Go-to-market combines a self-serve product-led motion (direct online purchase, free trials, account creation) with a field-sales motion for institutional accounts served via toll-free ordering, regional sales representatives, and quote-based pricing for school boards, universities, and library systems. Distribution is supported by bilingual English/French print and digital catalogues.

McIntyre Media is differentiated primarily by its deep Canadian curriculum specialization (province-by-province correlations), authentic Indigenous content collections, and established institutional relationships built over 60 years. The platform integrates with Google Classroom, D2L/Brightspace, Canvas, and Moodle LMS systems, and provides MARC records for library OPAC discovery. Notable awards include Hot Docs Top 20 Audience Favourite and IDFA Official Selection for documentary titles in distribution. The company operates with a small employee base of 1-10 and has no disclosed external institutional investment, M&A activity, or leadership transitions in available sources.

Name

McIntyre Media

Legal name

McIntyre Media Inc.

Website

https://mcintyre.ca

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

McIntyre Media is a Canadian educational video distributor founded in 1965 serving K-12 schools, post-secondary institutions, and public libraries through purpose-built subscription streaming platforms (ON-CORE, CAN-CORE AV, SUMMA) with curriculum-correlated Canadian content and LMS integrations.

Ownership category

akta.pro rank

Product category

Educational Video Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Educational Services (611)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

K–12 Instructional Video & Multimedia (EDAGALAA), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Educational video streaming
• Curriculum video content
• K-12 streaming platform
• Library streaming service
• Educational media distribution

Headquarters

HQ city

Orangeville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming Licenses: Annual and multi-year subscription-based streaming licenses for K-12 schools, post-secondary institutions, and public libraries. Subscription-based recurring revenue with tiered pricing based on institution type and license duration (1-year or 3-year options).
2. DVD Sales: One-time DVD purchases of individual educational titles. Physical media sales with volume discounts available for multiple copies.
3. Streaming & Hosting Services: Hosted streaming platform services for institutions wanting to stream their own content, with customization options including closed captioning, transcript creation, and content digitization.
4. Institutional Multi-Site Licensing: Multi-copy discounts, duplication rights, and streaming rights for school boards and institutions purchasing for multiple users or locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

McIntyre Media produces, curates, and distributes curriculum-mapped educational video content to Canadian K-12 schools, post-secondary institutions, and public libraries. Its core offering is delivered through three specialized subscription streaming platforms — ON-CORE (K-12), CAN-CORE AV (post-secondary), and SUMMA (public libraries, including SUMMA KIDS) — complemented by one-time DVD sales, hybrid DVD-plus-streaming bundles, and a separate managed Streaming & Hosting service for institutions that want to host their own content on McIntyre's infrastructure.

Product overview

McIntyre Media is Canada's leading producer and distributor of educational and instructional video content, founded in 1965. The company operates a portfolio of three specialized streaming platforms under the CORE/SUMMA brand umbrella: ON-CORE for K-12 schools (with provincial curriculum correlations), CAN-CORE AV for post-secondary institutions, and SUMMA for public libraries (including SUMMA KIDS for children). Beyond streaming subscriptions, the company offers a Streaming & Hosting Services platform for institutions wanting a customized branded solution, sells individual video titles on DVD and streaming, and publishes subject-specific print catalogues. The company also provides value-added services including closed captioning, transcript creation, and content digitization.

Differentiator

Problem solved

Functional benefit

Brands

• ON-CORE: Streaming platform for K-12 schools with provincial curriculum correlations
• SUMMA
• CAN-CORE AV
• CORE
• SUMMA KIDS

Products and services

• ON-CORE K-12 Streaming Platform Subscription streaming video-on-demand platform purpose-built for Canadian K-12 education, offering thousands of hours of curriculum-mapped programming correlated to provincial and territorial standards, with Indigenous-led content, diverse global perspectives, and accessibility features such as closed captioning and searchable transcripts.
• CAN-CORE AV Post-Secondary Streaming Platform Subscription streaming video-on-demand platform engineered for the post-secondary academic experience, providing an extensive curated library of Canadian content for university and college-level coursework with advanced search, MARC records, SSO authentication, and direct LMS integration into Canvas, D2L/Brightspace, and Moodle.
• SUMMA Public Library Streaming Platform Subscription streaming video-on-demand platform designed for public libraries and institutional discovery, providing unlimited multi-device concurrent access to documentaries, feature films, and immersive series with Public Performance Rights and MARC-compatible records for OPAC integration.
• SUMMA KIDS A safe, specialized streaming environment for viewers under 12, included as part of the SUMMA public library platform to give children a curated, age-appropriate subset of the library's streaming collection.
• Streaming & Hosting Services Managed hosted streaming platform for institutions (such as colleges, universities, health agencies, and government bodies) that want to stream their own video content. Includes 24/7 hosted playback, mobile-friendly access, chapter navigation, searchable metadata, administrative analytics, institution branding, embed codes for LMS integration, and value-add services such as closed captioning, transcript creation, and content digitization.
• Individual Educational Video Titles (DVD and Streaming) One-time purchase of individual educational video programs on DVD or as standalone streaming access, drawn from the McIntyre catalog of award-winning Canadian and international producers and spanning subjects such as Canadian History, Social Studies, Indigenous Studies, and Science.

Quantifiable outcome

• Curriculum time savings through pre-mapped content
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bell Media Inc.coreOthersContent partnership for distribution of Bell Media and CTV educational content through McIntyre's streaming platforms and catalogue.
• Stratford Shakespearean Festival of CanadacoreOthersDistribution partner for Stratford Festival theatrical productions including Shakespeare plays adapted for educational use.
• Blue Ice Docs Fund Inc.coreOthersDistribution partner for award-winning documentary content including Hip Hop-eration and Our Dance of Revolution.
• ARTE FrancecoreOthersInternational content partnership for French-language educational documentaries including Les Vues du Ciel series.
• France 3 / France TélévisionscoreOthersInternational content partnership for French-language educational programming and documentary series.
• BBC LearningminorOthersDistribution partnership for BBC educational content adapted for Canadian educational market.
• Google ClassroomcoreTechnology or IntegrationPlatform integration allowing embedding of McIntyre streaming content directly into Google Classroom LMS environment.
• D2L/BrightspacecoreTechnology or IntegrationLMS integration for seamless access to streaming content within institutional D2L/Brightspace learning platforms.
• Canvas LMScoreTechnology or IntegrationLMS integration with embed codes and stable links for direct integration into Canvas learning management system.
• MoodlecoreTechnology or IntegrationLMS integration with embed codes and stable links for direct integration into Moodle learning management system.
• Library OPAC SystemscoreTechnology or IntegrationMARC-compatible URLs for direct integration into library Online Public Access Catalog (OPAC) and discovery layer systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Discovery Education: Largest US-based K-12 streaming and curriculum video platform. Directly competes with McIntyre's ON-CORE in serving school districts with curriculum-aligned video content, though without McIntyre's Canadian curriculum and Indigenous content specialization.
• BrainPOP: K-12 educational content platform offering curriculum-aligned videos, quizzes, and lesson plans. Overlaps directly with McIntyre's ON-CORE K-12 offering, though primarily serving US curriculum standards versus McIntyre's provincial Canadian alignment.
• Kanopy: Public library streaming platform offering unlimited concurrent access to films and documentaries. Closest direct competitor to McIntyre's SUMMA platform in serving library patrons with curated educational and documentary content.
• Learn360: K-12 streaming platform offering curriculum-aligned video content with LMS integration. Comparable to McIntyre's ON-CORE in targeting K-12 institutional buyers with subscription-based video libraries.
• TVO Learn / TVO ILC: Ontario public broadcaster's free educational content platform serving K-12 classrooms with curriculum-aligned videos and resources. Direct competitor in the Ontario/Canadian K-12 market with the advantage of public broadcaster funding.
• Films on Demand (Infobase): Educational streaming platform from Infobase serving academic and library markets with MARC-integrated video content. Directly comparable to McIntyre's CAN-CORE AV post-secondary and SUMMA library offerings.
• Curio.ca: CBC/Radio-Canada's educational streaming platform serving Canadian schools and libraries with French and English content. Direct competitor to McIntyre across all three verticals, with the added strength of public broadcaster backing.
• Ambrose Video Publishing: Educational video distributor serving K-12 and post-secondary institutions with curriculum-aligned streaming content. Operates a similar model to McIntyre in distributing third-party educational content via institutional subscriptions.

Broad incumbents

• OverDrive: Dominant library digital content platform (ebooks, audiobooks, streaming video) serving public and school libraries globally. Overlaps with McIntyre's SUMMA library platform but operates at significantly larger scale across multiple content formats.
• Britannica School: Encyclopaedia Britannica's K-12 educational content platform offering curriculum-aligned multimedia content. Competes with McIntyre's ON-CORE in K-12 buyer segment but with broader reference content rather than video focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mcintyre_media
• LinkedInlinkedin.com/company/mcintyre-media-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McIntyre Media