Playy

What Playy does

Playy is an India-based, employee-experience SaaS platform operating under the legal entity Eventscape Live Private Limited from Bangalore, founded in 2021 by Arindam Chandra and Rima Sen. The product unifies three functional modules — Measure (AI-powered surveys, real-time Moodometer, and 24/7 confidential feedback), Motivate (rewards & recognition plus always-on AI-powered nominations), and Engage (gamified contests, content curation, employer-brand storytelling) — on a single secure cloud platform with SSO and HRMS integration. Its most distinctive technical differentiator is multilingual natural-language survey support covering 11 Indian languages plus English, combined with Gen-AI summarization, machine-learning flight-risk scoring, and AI-driven nomination ranking. The AI/ML stack covers generative AI for text summarization, NLP for multilingual survey creation, predictive analytics for retention risk, and recommendation engines for award prioritization.

The company's business model is B2B SaaS subscription targeting enterprise and mid-market HR departments through a consultative field-sales motion with a 'Request a Demo' call-to-action, indicating quote-based per-employee or organization-level pricing (public pricing is not disclosed). Distribution is direct enterprise sales to HR leadership in India-market companies, supported by content marketing, organic social channels (LinkedIn, Facebook, X), and a virtual-events platform for engagement campaigns. Named enterprise customers include UGO HR Consulting, Spencer's Retail, and iValue InfoSolutions. The platform carries ISO/IEC 27001:2022 certification held by the parent entity.

Playy appears to be a bootstrapped or founder-owned private company with no disclosed venture funding, no disclosed revenue or ARR, and no disclosed headcount. Its strategic positioning targets 'lean HR teams' with consolidation and AI-superpower messaging against the 'Big Four Frictions' of fragmented engagement tooling, manager time starvation, low-frequency recognition, and exit-stage surprise sentiment.

Name

Playy

Legal name

Eventscape Live Private Limited

Website

https://playy.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Playy is a Bangalore-based B2B SaaS employee experience platform serving enterprise and mid-market HR teams across India, unifying AI-powered surveys (12 languages), rewards & recognition, and gamified engagement on one ISO 27001-certified cloud platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Playy operates as a B2B SaaS platform providing employee experience solutions on a subscription basis. The platform offers Measure, Motivate, and Engage modules covering surveys, rewards/recognition, and gamified engagement. Pricing structure appears to be per-employee or organization-level subscription based on platform mentions of 'plans and pricing' and enterprise sales motion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Playy is a B2B SaaS employee experience platform that unifies employee sentiment measurement (AI-powered surveys, Moodometer, 24/7 confidential feedback), motivation (rewards & recognition, AI-powered nominations), and engagement (gamified contests, campaigns, polls, communities, content curation) on one secure cloud-based platform. It is designed for HR teams in enterprises and mid-market companies, with multilingual support across 11 Indian languages plus English and AI capabilities including Gen-AI summarization, predictive flight-risk scoring, and natural-language survey analysis.

Product overview

Playy is a unified Employee Experience platform built by Eventscape Live Private Limited, combining three core modules—MEASURE (AI-powered Surveys, Moodometer, and 24/7 Confidential Feedback), MOTIVATE (Rewards & Recognitions and Always-On Nominations), and ENGAGE (Gamified Engagement Hub, Content Curation, and Communities)—on one secure platform with AI Superpowers. The platform leverages Generative AI, NLP, predictive analytics, and recommendation engines to deliver 40% higher employee retention and 10× better insights for lean HR teams.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Surveys Employee sentiment measurement tool offering AI-powered surveys in 12 languages (11 Indian languages + English), enabling HR teams to quickly survey every stakeholder and surface actionable insights.
• AI-Powered Moodometer Real-time mood tracking dashboard that provides HR and manager dashboards, actionable insights, and automated notification alerts for employee sentiment changes.
• 24/7 Confidential Feedback Anonymous feedback channel enabling employees to speak up safely at any time, helping employers prevent surprises and protect brand and bottom line.
• Rewards & Recognitions Monetary (points redemption) and non-monetary appreciation system with configurable R&R workflows that digitize recognition frameworks and eliminate operational hassles.
• Always-On Nominations AI-powered nomination system that enables managers to save 70% of their time, reduce bias, and discover hidden potential with Smart Summaries and Rankings.
• Gamified Engagement Hub Interactive engagement suite featuring gamified contests, campaigns, polls, quizzes, groups, communities, celebrations, stories, and newsletters with points, votes, and integrated rewards.
• Content Curation & Communication Content delivery platform offering easily digestible content across formats (decks, videos, podcasts) to simplify key messages and build employer brand, with social media integrations to LinkedIn, Facebook, and X.
• Flight-Risk Alerts Machine-learning powered capability that scores mood trends to predict employees at risk of leaving, enabling proactive retention intervention.
• Gen-AI Summaries Generative AI capability that distills 10,000 survey comments into actionable summaries in seconds.

Quantifiable outcome

• 40% higher employee retention
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Eventscape Live Private LimitedcoreOthersEventscape Live Private Limited is the parent/operating entity for Playy platform, holding ISO/IEC 27001:2022 certification (Registration No: ICI-IS-2306042) for information security. The certification can be verified through the IAC CertSearch registry.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/playy_tv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playy