MasterPlan

What MasterPlan does

MasterPlan is a privately held German professional services firm headquartered in Munich that provides construction project management, planning, consulting, and asset management services for real estate projects. Founded in 1988 (with the website referencing more than 30 years of operation), the firm has grown into a multi-location operation with offices in Leipzig, Hamburg, and Stuttgart supporting regional coverage across Germany and international project delivery. The company operates through four integrated service lines: Assetmanagement (technical asset management during building operations), Baumanagement (construction phase oversight), Planung & Consulting (planning and advisory services), and Projektmanagement (end-to-end project coordination). Its expertise spans the full lifecycle from initial development through planning, realization, and ongoing building operations, serving private, commercial, and public sector clients including office buildings, hotels, residential developments, and specialized commercial projects.

The firm's core technology is professional expertise rather than proprietary software; it delivers value through specialized knowledge accumulated over 33+ years in construction management, project development, and real estate operations. There are no disclosed AI/ML capabilities, proprietary platforms, patents, or trademarks. MasterPlan differentiates through a generalist approach combined with deep specialist knowledge, treating each property as a unique project requiring flexible thinking and processes.

MasterPlan generates revenue through professional services fees billed on a project-by-project basis. Its go-to-market is sales-led and relationship-based, relying on direct engagement, personal networking, and reputation-driven referrals. With 260+ customers served and 560+ projects completed to date, the firm reports an 80% repeat business rate, indicating strong client retention. Pricing is not publicly disclosed; quotes are provided upon consultation. Marketing is minimal, centered on the company website (masterplanplus.de), project showcases, and word-of-mouth referrals within the German real estate sector. The firm is independently owned with no disclosed institutional investment, parent company, or acquisition activity.

Name

MasterPlan

Legal name

MasterPlan

Website

https://masterplan-gmbh.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MasterPlan is a Munich-based German professional services firm providing construction project management, planning, consulting, and asset management for real estate projects across commercial, residential, and public sectors, with offices in Munich, Leipzig, Hamburg, and Stuttgart.

Ownership category

akta.pro rank

Product category

Construction Project Management Services

NAICS

Specialized Design Services (5414), Other Specialized Design Services (54149)

SIC

Services-Management Services (8741), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

Keywords

• Construction project management
• Real estate consulting
• Asset management services
• Building planning services
• Construction supervision

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project Management: MasterPlan generates revenue through professional services fees for managing construction and real estate projects. They provide end-to-end services from project conception through operations, charging for consulting, management, and advisory services.
2. Asset Management Services: Revenue from technical asset management services for existing properties, providing ongoing management and optimization of real estate portfolios.
3. Construction Management Services: Fees for construction management and supervision services during the realization phase of building projects.
4. Planning and Consulting: Revenue from planning consultancy and advisory services for real estate development projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MasterPlan is a Munich-based professional services firm delivering end-to-end real estate project management. Its core offerings span four integrated service lines: technical Assetmanagement for operating buildings, Baumanagement (construction management) for the realization phase, Planung & Consulting (planning and advisory), and Projektmanagement (overall project coordination from concept to operational handover). Services are delivered to commercial, residential, public-sector, and specialized commercial clients across Germany and internationally.

Product overview

MasterPlan is a professional services firm offering a unified portfolio of real estate project services. The company provides four integrated service lines: Assetmanagement (technical asset management during building operations), Baumanagement (construction phase oversight), Planung & Consulting (planning and advisory services), and Projektmanagement (end-to-end project coordination). These services span from initial development through planning, realization, and ongoing building operations, serving private, commercial, and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Assetmanagement Technical asset management services for real estate projects, covering the operational phase of buildings after development and construction. Delivered to owners and operators of high-value properties who require ongoing professional management and optimization of building operations.
• Baumanagement Construction management services overseeing the realization phase of building projects, ensuring adherence to cost, schedule, and quality specifications. Provided to commercial, residential, and public sector clients during construction execution.
• Planung & Consulting Planning and consulting services covering project development, design coordination, and technical advisory throughout all project phases. Targeted at developers and owners requiring expert planning guidance for real estate development projects.
• Projektmanagement Project management services coordinating all stages of real estate projects from initial concept through commissioning and operational handover. Delivered to commercial, residential, and public sector clients across Germany and internationally.

Quantifiable outcome

• 560+ projects completed successfully
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arcadis: Global design, engineering, and consultancy firm with significant European real estate project management and design practices. Overlaps with MasterPlan on construction management and planning services for high-value commercial properties, but operates as a broad incumbent with much wider service breadth.
• AECOM (Germany): AECOM's German practice provides design, engineering, and project/program management services for buildings and infrastructure. Overlaps with MasterPlan on commercial real estate project management, but as a global, multi-disciplinary giant with much broader capabilities.
• WSP (Germany): WSP's German operations deliver design, engineering, and project management services for buildings and infrastructure. Comparable breadth of building project management services, but operating at much larger scale and with deeper technical engineering resources than MasterPlan.
• HOCHTIEF Engineering: HOCHTIEF is a major German-based construction and engineering group with significant project management capabilities for complex building projects. Comparable to MasterPlan on certain large commercial and public projects, but operates as a tier-1 contractor rather than a pure advisory PM firm.
• JLL (Germany): Jones Lang LaSalle's German operations provide project and development services, construction management, and real estate advisory for commercial clients. Comparable to MasterPlan in serving German commercial real estate developers and owners, although as part of a global, multi-line real estate services platform.
• CBRE (Germany): CBRE's German arm offers project management, construction management, and asset services across the office, retail, hospitality, and residential sectors. Comparable client base and service scope to MasterPlan, but at much larger scale and bundled with brokerage and capital markets.

Direct peers

• Drees & Sommer: German-headquartered construction and real estate consultancy providing project management, construction management, and engineering advisory for property developers and owners. Directly comparable to MasterPlan in scope (development through operations), client base (German institutional and commercial developers), and boutique-to-mid-market positioning.
• KVL Bauconsult: German construction and project management consultancy (KVL Group) active in Munich and other German markets, providing Bau- and Projektmanagement services. Closely comparable in service mix and German mid-market positioning to MasterPlan.
• Hitzler Ingenieure: German mid-sized engineering consultancy specializing in project management and construction supervision for public and commercial building projects. Directly comparable mid-market German peer, sharing focus on technical PM, construction oversight, and public/institutional clients.
• Turner & Townsend: Global project management and construction consultancy delivering cost, schedule, and program management across real estate and infrastructure. Comparable to MasterPlan in core project management and cost advisory services for commercial real estate, although operating at much larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterPlan