Austria Real

What Austria Real does

Austria Real GmbH is a Vienna-based, privately held real estate brokerage founded in 2012 and operating under Austrian Trade Act (Gewerbeordnung) licensing. The firm specializes in three interlocking service lines: hotel real estate brokerage (sales, acquisitions, and valuations), investment property brokerage (office, retail, residential income, and chain-tenant assets across Europe), and luxury residential brokerage with off-market offerings in prime Austrian locations such as Vienna's 1st district, Kitzbühel, and the Salzburg region. Property listings span a wide value range from approximately EUR 1 million to over EUR 170 million, with many premium listings kept off-market.

The company operates as a sales-led boutique brokerage led by founder and sole owner Vera Woschnagg, MBA, supported by a small named team of brokers and consultants. Its technology backbone is the JUSTIMMO real estate CRM, used as a GDPR-compliant data processor under Art. 28 DSGVO for managing prospects, clients, properties, and brokerage workflows; supplementary integrations include Google Analytics and Meta Pixel for web and marketing analytics. Distribution is built around a multilingual web presence in German, English, Russian, and Chinese, plus distribution through external real estate portals and a sustained press positioning in tier-1 Austrian and German publications (Die Presse, Süddeutsche Zeitung, Falstaff PROFI, Salzburger Nachrichten).

Austria Real earns transaction-based commission revenue, with a standard brokerage fee of 3% of purchase price plus 20% Austrian VAT (USt), structured as a double broker (Doppelmakler). Premium and hotel transactions are individually negotiated. Its primary customer segments are hotel owners and investors, high-net-worth individuals seeking luxury residential properties, commercial and investment property investors, and international cross-border buyers (notably from Germany, Switzerland, UAE, and CIS/Asia). The firm's geographic reach spans Austria, Germany, Switzerland, the UK, Slovenia, Romania, the UAE, Saudi Arabia, Egypt, and Tanzania, though day-to-day operations are anchored in Vienna's 1st district headquarters.

Name

Austria Real

Legal name

Austria Real GmbH

Website

https://austriareal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Austria Real GmbH is a Vienna-based boutique real estate brokerage founded in 2012, specializing in hotel, luxury residential, and commercial investment property transactions for HNWIs and institutional investors across Austria and select international markets on a commission-based model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Hotel real estate brokerage
• Luxury property brokerage
• Commercial property investment
• Hotel valuation services
• Residential property sales

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Austria Real earns commission on property transactions, with a standard commission of 3% of the purchase price plus 20% VAT (Austrian USt). The company acts as a double broker (Doppelmakler) on transactions.
2. Brokerage Fees: Additional fees include land registry registration fee (Grundbucheintragungsgebuehr) of 1.1% and real estate transfer tax (Grunderwerbsteuer) of 3.5%, which are typically paid by buyers alongside the purchase price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Austria Real is a Vienna-based real estate brokerage firm specializing in the mediation of hotel, luxury residential, and commercial real estate properties across Austria and select international markets (Germany, UAE, Switzerland, UK, and others). The company acts as a Doppelmakler (double broker) on transactions, earning a standard commission of 3% of the purchase price plus 20% VAT. It offers both on-market and off-market listings, hotel valuation services, and serves clients through a multilingual team and international buyer network.

Product overview

Austria Real operates as a full-service real estate brokerage with four interconnected service lines: Hotel Brokerage (specialized in buying, selling, and valuing hotel properties across Austria), Investment Properties (commercial real estate including office buildings, residential investment properties, and income-producing assets), Luxury Residential (high-value residential properties with off-market offerings), and General Real Estate brokerage. The company leverages its JUSTIMMO CRM platform to manage property listings and client relationships, integrating with Google Analytics and Meta for marketing. The service portfolio covers both Austrian and select international markets including Germany, UAE, and select other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Brokerage Services Specialized real estate brokerage service focused exclusively on hotel and hospitality properties across Austria and select international markets. Includes hotel sales, purchases, valuations, and investment advisory for hotel owners and investors.
• Hotel Valuation Services Professional hotel property valuation service (Hotelbewertung) for hotel owners and investors, providing market-based assessments of hotel and hospitality property values for investment and operational purposes.
• Investment Property Brokerage Commercial and residential investment property brokerage covering office buildings, residential income properties (Zinshäuser), shopping centers, and chain-tenant properties across Europe, targeting yield-oriented investors.
• Luxury Residential Property Brokerage Luxury residential property brokerage specializing in premium and ultra-premium residential properties, including off-market offerings for high-net-worth buyers, with listings starting above EUR 1 million.
• Property Selling Services Brokerage service for property owners looking to sell hotels, commercial properties, and residential real estate in Austria, leveraging the company's international network and specialized marketing channels for premium properties.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• JUSTIMMOcoreTechnology or IntegrationAustria Real uses the JUSTIMMO real estate CRM system as a data processor under GDPR Art. 28 for managing prospect, customer, property, and brokerage data. JUSTIMMO is a property management and client relationship platform specific to the Austrian real estate market.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• EHL Immobilien: Vienna-headquartered full-service Austrian real estate firm offering brokerage, valuation, and investment advisory across residential and commercial segments. Directly comparable to Austria Real on geography, customer base, and core brokerage services.
• Sotheby's International Realty (Austria): Global luxury real estate franchise with affiliated brokerages across Austria serving ultra-high-net-worth buyers. Directly comparable to Austria Real's luxury residential and off-market mandate activity, particularly in Vienna and Alpine resort markets.
• Christie's International Real Estate: Luxury residential brokerage network affiliated with Christie's auction house, active across European prime markets. Comparable to Austria Real's luxury and off-market residential brokerage segment serving HNW buyers seeking premium Austrian and Alpine assets.
• Engel & Völkers: Hamburg-headquartered global brokerage specializing in premium residential and commercial real estate with a strong Austrian and Alpine (Kitzbühel) presence. Directly comparable to Austria Real's luxury residential and investment property brokerage activity, with overlapping target customers and similar commission-based revenue.
• Otto Immobilien: Established Viennese real estate brokerage with deep coverage of Vienna prime residential and investment properties. Comparable as a same-geography, same-product competitor targeting similar HNW and investor clients.

Broad incumbents

• Knight Frank: Global real estate consultancy with strong European hotel and luxury residential practices. Comparable as a broader incumbent serving overlapping clients (HNWIs, hotel investors) in Austria and internationally, though operating across a wider service portfolio.
• CBRE: Global commercial real estate services firm with European hotel investment sales and capital markets capabilities. Comparable to Austria Real on hotel and commercial investment property brokerage, though with vastly broader institutional coverage.
• Savills: International real estate advisor with European hotel transaction advisory and prime residential services. Comparable to Austria Real's hotel brokerage and luxury residential segments, though at significantly larger scale and broader service scope.
• Cushman & Wakefield: Global real estate services firm active in European hotel transactions and investment sales. Comparable to Austria Real's hotel and investment property brokerage offering, particularly for cross-border mandates involving international investors.
• RE/MAX Austria: Global franchise with one of the largest Austrian brokerage networks covering residential and commercial properties. Comparable on real estate brokerage services and target customer segments, but operating a high-volume mainstream model versus Austria Real's luxury boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/austriareal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austria Real