AED-Partner

What AED-Partner does

AED-Partner is a Benelux-based medical device distributor founded in 2003 that supplies Automated External Defibrillators (AEDs), electrodes, batteries, storage cabinets, carrying cases, AED trainers, and resuscitation manikins from a brand-independent portfolio covering Cardiac Science, Philips, Zoll, Mindray, Physio-Control, Defibtech, HeartSine, Primedic, Schiller, Laerdal, Ambu, and others. The company operates through two legal entities — Vita Nova Supra NV in Belgium and Vivon Nederland B.V. in the Netherlands — both controlled by parent holding group SK FireSafety Group, which is being rebranded to AED-Partner International. It bills itself as the #1 total AED supplier in the Benelux, with cumulative sales of more than 50,000 AEDs in Belgium and a customer base exceeding 30,000 organizations including sports clubs, businesses, healthcare institutions, hospitality venues, and neighborhood associations.

The business runs on a self-serve e-commerce model (aedpartner.be) with native Dutch and French storefronts, supplemented by a multilingual customer service desk and a network of certified service technicians. Hardware sales of AEDs (€1,200-€2,500+ per device) generate the majority of revenue through one-time hardware sales, with consumable replacement (batteries, electrodes) creating a recurring tail. A subscription service-contract layer (Plus at €165/year and All-in at €219/year) adds annual recurring revenue covering maintenance, replacement-date monitoring, compliance documentation, and a 6-hour on-site service response SLA. Distribution is direct-to-consumer and direct-to-business with free shipping on orders over €25 across the Benelux and next-day delivery on stocked orders placed before 16:00.

Operationally, AED-Partner is a small specialist distributor (11-50 employees) with two physical offices in Beringen (Belgium) and Son (Netherlands). The company was formed by a 2023 merger of its Belgian and Dutch entities under SK FireSafety Group, and the parent is currently rebrand to AED-Partner International. The technology stack is e-commerce-centric with a customer portal for order tracking, invoice management, and AED fleet maintenance status; no proprietary AI, software-as-a-service products, or data platforms are offered. The company's competitive position rests on multi-vendor breadth, regional service density, and recurring service contracts rather than on proprietary technology.

Name

AED-Partner

Legal name

Vita Nova Supra NV (Belgium) / Vivon Nederland B.V. (Netherlands)

Website

https://www.aedpartner.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AED-Partner is a Benelux-based, brand-independent distributor of Automated External Defibrillators (AEDs) and related cardiac emergency equipment, serving over 30,000 customers including sports clubs, businesses, healthcare institutions, and public venues across Belgium, the Netherlands, and Luxembourg since 2003.

Ownership category

akta.pro rank

Product category

Defibrillator Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYHLAHAFAC

Cardiac Rhythm Management (Pacemakers, ICDs, CRT)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Cardiovascular Devices (Stents, Valves, Rhythm Management)

SECONDARYEDAEACAO

Emergency Medical Response & On-Campus EMS/AED Programs

Education/Education Facilities & Support Services/Security, Safety & Emergency Preparedness Services (Campus Security, Access Control)

Keywords

• Automated external defibrillators
• AED maintenance services
• Emergency medical equipment
• Cardiac resuscitation supplies
• Medical device distribution

Headquarters

HQ city

Beringen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. AED and accessory sales: One-time sales of AED devices, batteries, electrodes, cabinets, cases, trainers, and reanimation manikins. Products range from entry-level to professional-grade equipment.
2. Service contracts: Recurring service subscriptions (Plus and All-in packages) that include maintenance, electrode/battery replacement reminders, and on-site service within 6 hours of AED deployment. Annual subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AED-Partner is a brand-independent retailer and service provider of Automated External Defibrillators (AEDs) and related cardiac emergency equipment in the Benelux. The company sells AED devices, replacement batteries, electrode pads, cabinets, carrying cases, training devices, resuscitation mannequins, and accessories from manufacturers including Cardiac Science, Philips, Zoll, Mindray, Physio-Control, Defibtech, HeartSine, Laerdal, and Ambu. It also offers annual service subscriptions for AED maintenance and compliance.

Product overview

AED-Partner operates as a brand-independent AED supplier offering a comprehensive portfolio of Automated External Defibrillators (AEDs) and related products across the Benelux region. The core offering consists of AED devices from multiple manufacturers (Cardiac Science, Philips, Zoll, Mindray, Physio-Control, Defibtech, HeartSine, Primedic, Schiller) supported by essential accessories including batteries, electrodes, carrying cases, and indoor/outdoor cabinets. The company also provides training solutions through AED trainers and resuscitation mannequins (Laerdal, Ambu, Brayden), along with service contracts covering maintenance, 6-hour on-site response, and regulatory compliance. The product range spans from initial AED purchase through accessories, training equipment, and ongoing maintenance services, positioning AED-Partner as a full-service provider for cardiac emergency preparedness.

Differentiator

Problem solved

Functional benefit

Products and services

• AED Devices Automated External Defibrillators (AEDs) for cardiac arrest emergencies, available in semi-automatic and fully-automatic variants from multiple brands including Cardiac Science, Zoll, Mindray, Philips, Physio-Control, Defibtech, HeartSine, Primedic, and Schiller. Sold to sports clubs, businesses, healthcare institutions, and public spaces across the Benelux.
• AED Batteries Replacement batteries for AED devices from various manufacturers including Cardiac Science, Zoll, Mindray, Philips, Physio-Control, Primedic, Schiller, and others. Sold as standalone consumables for AED maintenance.
• AED Electrodes Self-adhesive electrode pads for AED devices in adult and child/infant variants, compatible with Mindray, Philips, Schiller, Zoll, Cardiac Science, and Physio-Control AEDs. Some variants include CPR sensors for real-time compression feedback.
• Electrode / Battery Combo Packs Cost-saving combination packs containing both AED batteries and electrode sets, available for brands including Cardiac Science, Zoll, Philips, HeartSine, and Physio-Control. Sold as bundles for AED maintenance cycles.
• AED Cases & Bags Protective carrying cases, bags, and backpacks for AED transport and storage, including brands such as Peli, Philips, Cardiac Science, Zoll, and Defibtech.
• AED Cabinets & Wall Mounts Indoor, outdoor, and wall-mount cabinets for AED storage from Aivia, Rotaid, Sixcase, and universal options. Some outdoor models include alarm and heating features for weather protection.
• AED Trainers Training devices that resemble real AEDs for CPR and AED training exercises, from Cardiac Science, Zoll, Defibtech, HeartSine, Philips, Physio-Control, Primedic, Vivon, and Laerdal. Sold to training centers, healthcare institutions, and first-aid course providers.
• Service Contracts (Serviceabonnement Plus & All-in) Annual AED maintenance and service subscription plans. Plus plan at €165/year (excl. VAT) covers basic maintenance and monitoring; All-in plan at €219/year (excl. VAT) covers full maintenance including consumables. Both include battery and electrode replacement monitoring, 6-hour on-site service response after AED deployment, ECG data retrieval, and compliance documentation.
• Resuscitation Mannequins Lifelike CPR training mannequins for adult, child, and infant resuscitation practice from Laerdal, Ambu, and Brayden. Includes QCPR technology variants with real-time feedback capabilities for compression rate and depth.
• AED Accessories Additional AED accessories including baby/child keys, resuscitation masks, AED memory cards, USB cables, wall brackets, AED pictograms and signs, rescue kits, stickers and posters.
• Trainer Spare Parts Replacement parts for AED trainers including adapters, chargers, remote controls, batteries, electrodes, cables, and carrying cases.
• AED Parts Individual replacement parts for AED devices including covers, lids, and other components for Zoll and Physio-Control AEDs.
• Cabinet / Service Parts Replacement parts and accessories for AED cabinets including key boxes, safety seals, alarm systems, heating mats, brackets, and connectors for Aivia and Rotaid cabinets.

Quantifiable outcome

• 6-hour on-site service response after AED deployment
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SK FireSafety GroupcoreOthersAED-Partner is part of SK FireSafety Group (branded as AED-Partner International in the near future). This holding company brings together Vivon Nederland B.V. (Netherlands) and Vita Nova Supra NV (Belgium) under unified management to provide higher service levels to customers across the Benelux market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Medisol: Medisol is a Dutch AED distributor and the closest direct competitor to AED-Partner in the Benelux market, offering AEDs, electrodes, batteries, training equipment, and service contracts to a similar SMB and public-access customer base.

Broad incumbents

• Cardiac Science: Cardiac Science is a US-based AED manufacturer (Powerheart G5) that AED-Partner resells. Cardinal-health-aligned manufacturer with broader global distribution; competes indirectly through its own reseller network.
• ZOLL Medical: ZOLL Medical is a global AED and resuscitation device manufacturer (AED Plus, AED Pro) that AED-Partner sells. As a major OEM, ZOLL can disintermediate distributors via direct sales in some markets.
• Philips (HeartStart): Philips manufactures the HeartStart line of AEDs (FRx, FR3) that AED-Partner distributes. As a diversified global medical device incumbent, Philips can leverage hospital relationships to bypass independent distributors.
• Mindray: Mindray is a Chinese medical device manufacturer whose BeneHeart AED series (featuring QShock and ResQNavi technologies) is distributed by AED-Partner. Mindray's broader monitoring portfolio makes it a broad incumbent in patient monitoring and AEDs.
• Stryker (Physio-Control / HeartSine): Stryker owns both Physio-Control (LIFEPAK) and HeartSine, two AED brands that AED-Partner distributes. As a large diversified medical device company, Stryker can flex pricing and supply across the Benelux channel.
• Defibtech: Defibtech is a US-based AED manufacturer (Lifeline VIEW, ARM XR) that AED-Partner resells. Niche AED specialist with its own training and accessory ecosystem, comparable to other AED brands in the catalog.

Emerging players

• Laerdal: Laerdal is a Norwegian medical training device manufacturer (resuscitation mannequins like Little Anne, QCPR) and a supplier of AED trainers. AED-Partner sells Laerdal products within its training ecosystem, making it both a partner and an adjacent competitor in CPR training solutions.
• Ambu: Ambu is a Danish medical device company manufacturing single-use visualization and respiration devices, plus training manikins that AED-Partner distributes. Overlap is concentrated in training equipment rather than AEDs proper.

Regional players

• HeartPoint: HeartPoint is a German AED distributor and service provider focused on the DACH region, offering a comparable multi-brand assortment and service contracts to AED-Partner but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aedpartner
• LinkedInlinkedin.com/company/aedpartner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AED-Partner