King Advertising

Name

King Advertising

Legal name

King Advertising Limited

Website

https://kingadvertising.biz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Georgetown

HQ country

Guyana

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: Full-service advertising agency providing creative work production, media placement, and campaign execution for clients. Revenue generated through advertising service fees, media commissions, and creative production charges.

Go-to-market motion1 record

Distribution channels1 record

Core offering

King Advertising Limited (KAL) is a full-service advertising agency that provides creative development, media placement, and production of television and radio commercials for business clients primarily in the Guyana market. The agency offers end-to-end advertising program execution, from campaign conceptualization through creative production to media distribution, leveraging a Macintosh-based pre-press department and regional Caribbean partnerships for production and distribution.

Product overview

King Advertising Limited (KAL) is a full-service advertising agency offering integrated advertising services including creative development, media placement, and production of television and radio commercials. The agency operates as a traditional advertising services firm rather than a technology product company, providing advertising programs that are powerful, innovative, insightful, and effective for the Guyana market. No distinct named product modules, software platforms, or technology products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising Services End-to-end advertising program execution including campaign conceptualization, creative production, and media placement for business clients in the Guyana market.
• Television and Radio Commercial Production Production of television and radio commercials for business clients, supported by strong links with leading local and foreign producers in the Caribbean region.
• Media Placement Services Media placement across Guyana to secure correct placement at the best rates available, maintained through constant contact with local media houses.
• Graphic Design and Pre-Press Services Graphic design and pre-press services delivered through a Macintosh-based department equipped with Adobe Photoshop, Adobe Illustrator, Macromedia Freehand, and CorelDraw, with access to a large archive of royalty-free photographs and images.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Hernandez FCBminorStrategic or Co-development Partner · 1 January 1996After Aleong & Agostini closed in August 1996, KAL formed an association with Hernandez FCB of Trinidad & Tobago, which lasted for several years until they also closed their doors.
• Aleong & Agostini LtdminorStrategic or Co-development Partner · 1 January 1992At founding in 1992, KAL teamed up with Aleong & Agostini Ltd, one of the leading advertising agencies in Trinidad and Tobago. The agency operated as 'King Aleong & Agostini Advertising Limited' until August 1996 when Aleong & Agostini closed their doors.
• Publicis CaribbeancoreStrategic or Co-development PartnerKAL maintains a current fruitful relationship with Publicis Caribbean located in Trinidad. This partnership supports production and distribution networks for creative work.
• Greg Hoyos & AssociatescoreStrategic or Co-development PartnerKAL maintains a current relationship with Greg Hoyos & Associates of Barbados, supporting regional production and distribution capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• McCann Caribbean: Caribbean arm of McCann Worldgroup providing full-service advertising across the region. Comparable to KAL as a regional full-service agency executing creative, media placement, and campaign production for clients in the Caribbean.
• BBDO Caribbean: Omnicom-owned Caribbean network of BBDO providing advertising, creative, and media services across the region. Directly comparable in service mix and Caribbean geographic focus; Hernandez FCB (a prior KAL partner) operated in the same FCB-adjacent ecosystem.
• Publicis Caribbean: Regional full-service advertising agency network covering the Caribbean, and KAL's current partner for production and distribution. Directly comparable as a Caribbean ad agency serving cross-Caribbean clients, though materially larger and with broader capabilities.
• MullenLowe Caribbean: Caribbean operations of MullenLowe Global providing integrated advertising services. Comparable as a regional full-service agency offering creative development and media placement to Caribbean clients.
• M&C Saatchi Caribbean: Caribbean affiliate of M&C Saatchi offering advertising and brand communications. Comparable to KAL in operating as a regional full-service agency with Caribbean client coverage.
• FCB Caribbean: Foote, Cone & Belding's Caribbean operations, successor in spirit to Hernandez FCB of Trinidad & Tobago — KAL's former regional partner. Comparable as a regional full-service ad agency serving Caribbean markets.
• Ogilvy Caribbean: WPP-owned Caribbean operations of Ogilvy offering integrated advertising services. Comparable in core function (full-service creative + media) and regional Caribbean market focus, with significantly greater scale and network resources.

Others

• RedSpider: Guyana-based technology and web services firm credited with building KAL's website. Comparable as a local Guyana services supplier in the broader marketing ecosystem rather than as a direct advertising competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/king-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Advertising