What ASAP Laboratory does

ASAP Laboratory is an Australian veterinary pathology laboratory founded in 2008 and headquartered in Mulgrave, providing diagnostic testing services to veterinary practices nationwide. Its core offerings span histopathology, cytology, endocrinology, microbiology, haematology, biochemistry, and serology testing, supported by a catalogue of more than 1,500 pathology tests and additional modules including PCR panels, export testing, and canine/feline wellness blood profiles and urinalysis. The lab serves roughly 2,000 veterinary clients across Australia, with physical sample pickup handled through a national courier network and digital interaction via the Medway platform — Medway Results delivers real-time patient test results, while Medway Practice lets clinics order consumables, request pads, and book couriers online.

The business operates under a recurring, per-test revenue model in which veterinary practices place ongoing diagnostic orders rather than discrete project engagements. On July 1, 2024, ASAP Laboratory was consolidated with four sister labs (Vetnostics, Vetpath Laboratory Services, QML Vetnostics, and TML Vetnostics) under the unified Vetnostics Pathology national brand, leveraging the parent Healius Pathology network of laboratories and logistics infrastructure. This positions ASAP Laboratory within a larger Australian veterinary pathology platform that emphasizes scale, specialist pathologist headcount, and integrated digital workflow tools as its core commercial levers.

The company is a private operating subsidiary within Healius Limited; no standalone revenue, funding history, or ownership structure beyond the parent relationship is disclosed. Its go-to-market is enterprise B2B field sales to veterinary professionals, supported by content marketing, educational resources, and a newsletter distributed through the vetnostics.com.au website. The competitive positioning is built on three pillars: breadth of test catalogue, depth of specialist pathologist talent, and the national logistics backbone inherited from Healius — none of which depend on proprietary AI or software IP at present.

Name

ASAP Laboratory

Legal name

ASAP Laboratory

Website

https://www.asaplab.com.au/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAP Laboratory is an Australian veterinary pathology laboratory providing diagnostic testing (histopathology, cytology, microbiology, biochemistry, PCR) to over 2,000 veterinary practices nationwide, now operating under the Vetnostics Pathology brand within the Healius network.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Pathology Services

NAICS

Veterinary Services (54194)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA)

akta.pro secondary industries

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC), Veterinary Anatomic Pathology (Histopathology & Cytology) (HLAMADAB)

Keywords

• Veterinary pathology services
• Veterinary diagnostics
• Animal health testing
• Pathology laboratory
• Veterinary medicine

Headquarters

HQ city

Mulgrave

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Pathology Testing Services: Laboratory diagnostic services provided to veterinary practices, including histopathology, cytology, endocrinology, microbiology, haematology, biochemistry, and serology testing. Services include wellness testing programs for canine and feline patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ASAP Laboratory, operating as Vetnostics Pathology, is a veterinary diagnostic pathology laboratory that processes samples submitted by veterinarians and delivers results across Australia. Its core offering is a catalogue of more than 1,500 pathology tests spanning histopathology, cytology, endocrinology, microbiology, haematology, biochemistry and serology, supported by digital tools (Medway Results and Medway Practice) for ordering, courier booking, and real-time access to test results.

Product overview

Vetnostics Pathology is a unified platform offering comprehensive veterinary pathology diagnostics, serving over 2,000 veterinary clients across Australia. The portfolio integrates Medway Results (real-time patient results portal) and Medway Practice (consumables ordering and courier management) with an extensive testing catalogue of over 1,500 pathology tests spanning histopathology, cytology, endocrinology, microbiology, haematology, biochemistry, and serology. Additional services include wellness testing for canine and feline health assessment, PCR panels, and export testing. The brand represents the consolidation of five former entities (Vetnostics, Vetpath Laboratory Services, ASAP Laboratory, QML Vetnostics, and TML Vetnostics) under a single national identity, benefiting from the Healius Pathology national network of labs and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetnostics Pathology (unified national veterinary pathology service) One of Australia's largest veterinary pathology groups offering quality diagnostic laboratory services to veterinarians throughout Australia with over 1,500 pathology tests in its catalogue, supported by the Healius Pathology national lab and logistics network.
• Veterinary Pathology Testing (histopathology, cytology, endocrinology, microbiology, haematology, biochemistry, serology) Comprehensive veterinary pathology testing services covering histopathology, cytology, endocrinology, microbiology, haematology, biochemistry and serology testing for veterinarians managing animal patient health.
• Medway Results Real-time online results portal allowing veterinary practices to view and download patient test results for their animal patients.
• Medway Practice Practice management platform for veterinary practices to order consumables, request pads, and request courier services in one place.
• Wellness Testing Affordable canine and feline blood profiles and urinalysis for routine animal health assessment.
• PCR Panels Comprehensive PCR testing options for veterinary diagnostics.
• Export Testing Guidelines and testing services for export-related veterinary testing requirements.

Quantifiable outcome

• Serves 2,000 veterinary clients across Australia
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Healius PathologycoreStrategic or Co-development Partner · 1 July 2024ASAP Laboratory operates under the Vetnostics Pathology brand, which is part of the Healius Pathology network. Healius provides a national network of laboratories and logistics infrastructure supporting Vetnostics Pathology's operations across Australia. The rebranding consolidates Vetnostics, Vetpath Laboratory Services, ASAP Laboratory, QML Vetnostics, and TML Vetnostics under the unified Vetnostics Pathology national brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEXX Laboratories: Global leader in companion animal diagnostics with reference lab, in-clinic analyzer, and rapid-test product lines. Closest functional peer to Vetnostics Pathology across test catalogue, customer base (vet practices), and specialty lab model.
• Antech Diagnostics (Mars Petcare): US-based veterinary reference laboratory owned by Mars Petcare, also serving thousands of vet practices with comprehensive pathology services. Directly comparable business model and customer profile to Vetnostics Pathology.
• Gribbles Veterinary Pathology: Australian veterinary pathology laboratory competitor offering similar test catalogue and serving veterinary practices. Most direct domestic competitor to Vetnostics Pathology in the Australian market.

Broad incumbents

• Zoetis Diagnostics: Global animal health giant with a growing diagnostics division (Vetscan, reference lab partnerships). Operates a much wider portfolio than Vetnostics but competes in the same specialty veterinary diagnostics market.
• Sonic Healthcare: ASX-listed Australian pathology giant and direct competitor to Healius Limited in human diagnostics. Operates a broader human-focused pathology network but competes for laboratory talent, infrastructure, and capital allocation decisions that affect Vetnostics' parent.
• SYNLAB Group: European-headquartered medical diagnostics provider with veterinary and animal-health testing services. Comparable scale reference-lab operator with national logistics networks across multiple geographies.

Others

• Thermo Fisher Scientific (Phadia/ImmunoCAP): Major supplier of diagnostic instruments and immunoassay platforms used by veterinary and human reference laboratories. Enabling/supply-layer peer relevant to Vetnostics' microbiology, endocrinology, and serology test lines.
• VCA Animal Hospitals (Mars Petcare): Large North American veterinary hospital chain owned by Mars Petcare, integrated with Antech Diagnostics. Represents the vertical-integration model (clinics + lab) that competes with independent labs for diagnostic volumes.
• Greencross Vets: Largest Australian veterinary clinic group and a major customer-side counterparty for Vetnostics Pathology. Not a lab competitor but a key channel partner/customer that affects Vetnostics' pricing and volume dynamics.

Regional players

• Randox Veterinary Diagnostics: UK/Ireland-headquartered diagnostics provider with veterinary testing services. Comparable reference-lab business model but operates in a different geography; relevant comparable for specialty veterinary test economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASAPLaboratory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Laboratory