Penerbit Bukunesia

What Penerbit Bukunesia does

Penerbit Bukunesia is an Indonesian book publisher operating as a specialized publishing division under Penerbit Deepublish, an established educational publishing group. The company is headquartered in Sleman, Yogyakarta, and serves aspiring and amateur Indonesian writers through three core services: (1) Collaborative Publishing, offered in tiered packages (Reguler at Rp 1,750,000 and Premium at Rp 2,250,000) that pair authors with professional editors from manuscript inception through market launch; (2) Cetak Reguler POD, a print-on-demand service for novels, short stories, poetry, motivational, religious, hobby, and biography works; and (3) Kirim Naskah, a manuscript submission workflow for writers with completed manuscripts.

The underlying production stack combines a Print-on-Demand (POD) printing system with Perpustakaan Nasional ISBN registration and marketplace distribution integration. Distribution is executed through Bukunesia's own e-commerce storefront (bukunesiastore.com), major Indonesian marketplace official stores, and a reseller network. Lead generation is supported by a library of free downloadable PDF ebook guides on novel writing, biography writing, quotes book creation, and a four-week publishing timeline, distributed via the company blog and social channels (Facebook, Instagram, X/Twitter).

Bukunesia's business model is fee-based self-publishing: authors pay an upfront package fee that covers editing, cover design, layout, ISBN, printing of a small initial run, and marketing support, and additionally earn a 10% royalty on subsequent book sales while retaining full copyright. Customer acquisition runs primarily through inside sales, with WhatsApp-based publishing consultants (e.g., dedicated line 0811-2984-907 under CS Penerbitan) responding to manuscript submissions within 24 hours. The company is a registered member of IKAPI (Ikatan Penerbit Indonesia), the Indonesian Publishers Association, and has published notable Indonesian authors including Asma Nadia, Helvy Tiana Rosa, Capt Hanafi, and Darwis Triadi across fiction, non-fiction, religious, social, hobby, and family genres.

Name

Penerbit Bukunesia

Legal name

Penerbit Bukunesia

Website

https://bukunesia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Penerbit Bukunesia is an Indonesian collaborative book publisher under the Deepublish group that helps aspiring and amateur authors publish via paid POD packages (Rp 1.75–2.25M) including editing, ISBN, printing, and marketplace distribution.

Ownership category

akta.pro rank

Product category

Book Publishing Services

NAICS

Book Publishers (513130), Book Publishers (51313), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro industry

PRIMARYMPAJAJAI

Ghostwriting & Collaborative Writing Services

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Self-Publishing Platforms & Author Services

SECONDARYMPAJAJAH

Cover Design, Illustration & Book Interior Design Services

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Self-Publishing Platforms & Author Services

Keywords

• Book publishing services
• Collaborative publishing
• Print on demand
• ISBN registration
• Manuscript editing

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Collaborative Publishing Fees: Authors pay upfront printing and publishing fees for collaborative publishing packages (Reguler Rp 1,750,000 or Premium Rp 2,250,000). The service includes editing, cover design, layout, ISBN, and marketing support.
2. Regular POD Printing: Authors pay for print-on-demand book production services with self-publishing model where writers cover initial printing costs.
3. Book Sales Royalties: Authors receive royalties (10% per the Regular package) from sales of their published books, both print and digital formats. Authors retain full copyright to their works.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Penerbit Bukunesia is a Yogyakarta-based collaborative book publisher that supports writers from manuscript inception through to published product. Services include editing, cover design, ISBN registration, print-on-demand production, and marketplace distribution. Authors pay upfront publishing fees (e.g., Rp 1,750,000 for Reguler and Rp 2,250,000 for Premium packages) and receive 10% royalties on book sales while retaining full copyright.

Product overview

Penerbit Bukunesia is a collaborative book publishing company and part of Penerbit Deepublish. Its product portfolio centers on three core publishing services: Collaborative Publishing (with Reguler and Premium tiers offering professional editing, cover design, layout, ISBN, printing, marketing, and royalties), Cetak Reguler POD (print-on-demand for novels and non-fiction), and Kirim Naskah (manuscript submission for ready-to-publish works). Supporting these is a library of free ebook writing guides covering novel writing, biography, quotes books, and a 4-week publishing timeline. Bukunesia publishes general popular fiction and non-fiction across six genres, handles ISBN registration through Perpustakaan Nasional, and distributes books through marketplace channels while paying authors royalties.

Differentiator

Problem solved

Functional benefit

Products and services

• Collaborative Publishing A collaborative publishing service for aspiring and independent Indonesian authors that takes a manuscript from editing and cover design through ISBN registration, print production, and marketplace distribution. Offered in two tiers: Reguler (Rp 1,750,000) and Premium (Rp 2,250,000). Authors retain full copyright and receive 10% royalties on book sales.
• Cetak Reguler POD (Print-on-Demand) A Print-on-Demand printing service priced at Rp 35,000 per copy including ISBN registration, allowing authors to print books in small quantities without large upfront investment. Designed for independent authors and small publishers needing catalog, backlist, or event printing.
• Kirim Naskah (Manuscript Submission) A manuscript submission intake service that allows authors to send their manuscripts to Bukunesia for consideration and entry into the collaborative publishing workflow. Accessible through the website, blog, and WhatsApp.

Quantifiable outcome

• 10% royalty rate for authors on book sales
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Penerbit DeepublishcoreStrategic or Co-development PartnerBukunesia is a division/part of Penerbit Deepublish, which is an established educational publisher in Indonesia. Bukunesia publishes general popular books with educational values under the Deepublish umbrella, benefiting from Deepublish's established infrastructure, reputation, and distribution network.
• IKAPI (Ikatan Penerbit Indonesia)coreOthersOfficial membership in IKAPI, the Indonesian Publishers Association. As a registered IKAPI member, Bukunesia maintains professional standards and credibility as a legitimate publishing house in Indonesia.

Scale indicators3 records

Broad incumbents

• Mizan Pustaka: Established Indonesian publisher with strong fiction, religion, and self-improvement catalog. Comparable to Bukunesia as a publisher of popular general books with educational and moral values for the Indonesian market.
• Gramedia Pustaka Utama: Indonesia's largest bookstore and publisher chain. Comparable as a dominant general-trade publisher with nationwide distribution that competes for the same popular-genre author pool.
• Penerbit Elex Media Komputindo: Mass-market Indonesian publisher under Kompas Gramedia. Comparable as a large-volume publisher with established e-commerce and bookstore distribution across Indonesia.

Direct peers

• Penerbit Deepublish: Parent company of Bukunesia and a major Indonesian educational/academic publisher. Directly comparable as a domestic publisher sharing infrastructure, ISBN workflows, and distribution channels with Bukunesia.
• Pastel Books: Indonesian self-publishing brand focused on motivating young writers to publish books. Comparable to Bukunesia in marketing attitude, beginner-friendly services, and popular non-fiction orientation.
• Buku Mojok: Indonesian publishing collective and online media platform that publishes popular non-fiction, essays, and social commentary. Comparable to Bukunesia's collaborative, author-friendly publishing model targeting Indonesian readers.
• Lovebooks (by Seksi Barona): Indonesian self-publishing and collaborative publishing imprint targeting young/aspiring writers. Directly comparable to Bukunesia's collaborative publishing model and author-onboarding approach.

Emerging players

• AuthorHouse: Global self-publishing services company offering editing, cover design, ISBN, and marketing packages. Comparable to Bukunesia's collaborative publishing and POD services for aspiring authors, though operating internationally.
• Wattpad: Online reading and self-publishing platform with strong Indonesian user base that funnels aspiring writers toward published book formats. Comparable as a pipeline for amateur authors considering services like Bukunesia.
• Blurb: Global self-publishing platform offering print-on-demand book production, ISBN, and distribution. Comparable to Bukunesia's POD service and author-services model, though focused internationally rather than Indonesia-specifically.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bukunesiacom
• Facebookfacebook.com/penerbitbukunesia
• Instagraminstagram.com/penerbitbukunesia
• LinkedInlinkedin.com/company/penerbit-bukunesia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penerbit Bukunesia