What Ntt Paravita does

NTT PARAVITA is a healthcare joint venture established on July 27, 2021 in Osaka, Japan, owned 51% by NTT West (西日本電信電話) and 49% by Paramount Bed (パラマウントベッド). The company provides sleep-based preventive healthcare services targeting Japanese enterprises, dispensing pharmacy chains, and local governments, with the thesis that sleep disruption is an early indicator of mental health issues, lifestyle diseases, and cognitive decline. Its three product lines are ねむりの応援団 (Nemuri no Oendan, corporate wellness), ねむりの窓口 (Nemuri no Madoguchi, pharmacy channel), and ねむりの見守り (Nemuri no Mimamori, municipal health monitoring), each delivered through dedicated B2B or B2G sales motions.

The underlying technology stack combines Paramount Bed's Active Sleep Analyzer — a mat-type sleep sensor placed under the mattress with Wi-Fi and Bluetooth connectivity — with NTT West's proprietary sleep data analysis AI engine. The AI engine produces structured sleep reports containing metrics such as bedtime, sleep latency, mid-sleep awakenings, breathing status, sleep efficiency, heart rate, and activity level. A separate cognitive function estimation AI, developed jointly with Osaka University's Graduate School of Medicine, is being validated with medical corporations for early detection of cognitive decline. The company is also registered as a qualified specific health guidance provider (保健指導機関番号: 2722100035), enabling delivery of Japan's statutory preventive health programs.

NTT PARAVITA generates revenue by lending sleep sensors and providing AI-driven sleep analysis reports and health advice to enterprise clients, pharmacy partners, and municipalities. Pricing is contact-based and not publicly disclosed. The go-to-market is primarily direct enterprise and municipal sales, leveraging NTT West's corporate and government relationships and Paramount Bed's healthcare-industry network, complemented by a pharmacy partner channel. Geographic focus is currently the Kansai/Osaka region, with potential for broader national rollout through NTT West's nationwide footprint.

Name

Ntt Paravita

Legal name

NTT PARAVITA株式会社

Website

https://nttparavita.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

NTT PARAVITA is an Osaka-based joint venture between NTT West and Paramount Bed that provides AI-powered sleep analysis services to Japanese enterprises, pharmacy chains, and local governments for preventive health management and early detection of cognitive decline.

Ownership category

akta.pro rank

Product category

Digital Health Sleep Analytics Services

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

akta.pro secondary industry

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF)

Keywords

• Sleep health analytics
• Employee wellness programs
• Corporate health management
• Pharmacy health services
• Preventive healthcare solutions

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Service Provision (B2B/B2G): NTT PARAVITA provides sleep sensor lending services with AI-powered sleep analysis reports to enterprises (employee health management), pharmacies (customer health support), and local governments (community health initiatives). The company generates revenue by providing sleep sensors, analysis services, and healthcare advice to B2B and B2G clients. Services target prevention of lifestyle diseases, mental health support, and early detection of cognitive decline.
2. 特定保健指導 (Specific Health Guidance): The company conducts specific health guidance programs, registered as a qualified invoice issuer (登録番号: 2722100035). This includes initial consultation services for health management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

NTT PARAVITA provides sleep-based preventive healthcare services that combine under-mattress sleep sensors with AI-driven sleep analysis to support corporations, pharmacies, and local governments. The company lends sleep sensors and delivers structured sleep reports and cognitive function estimation, enabling early detection of lifestyle diseases, mental health issues, and cognitive decline. Services are organized into three lines: corporate wellness (Nemuri no Oendan), pharmacy-based health support (Nemuri no Madoguchi), and municipal resident health monitoring (Nemuri no Mimamori).

Product overview

NTT PARAVITA is a healthcare company providing sleep-based health management services through a portfolio of three main solutions: ねむりの応援団 for corporate health management, ねむりの窓口 for dispensing pharmacies, and ねむりの見守り for local governments. These services are powered by sleep sensors (Active Sleep Analyzer by Paramount Bed) and AI-powered sleep analysis, generating sleep reports called おねむり手帳. The company combines NTT West's ICT and data analytics capabilities with Paramount Bed's sleep sensing technology and medical/nursing expertise.

Differentiator

Problem solved

Functional benefit

Brands

• ねむりの応援団: Corporate wellness service using sleep sensors for employee health promotion and mental health management
• ねむりの窓口
• ねむりの見守り

Products and services

• Nemuri no Oendan (ねむりの応援団) Corporate Wellness Service Corporate employee health management service that lends sleep sensors and provides AI-powered sleep analysis reports to support mental health, lifestyle disease prevention, and adaptation to environmental changes such as corporate transfers.
• Nemuri no Madoguchi (ねむりの窓口) Pharmacy Service Health support service for dispensing pharmacies that lends sleep sensors to pharmacy customers, enabling pharmacists to provide enhanced health advice and medication guidance based on visualized sleep data. A registered trademark of NTT PARAVITA.
• Nemuri no Mimamori (ねむりの見守り) Municipal Service Service for local governments that provides sleep check and cognitive function estimation services based on sleep data to promote community resident health, support aging population management, and reduce social security costs. Evidence-building demonstrations conducted with Kakogawa City and Tenri City.
• Specified Health Guidance Sleep Improvement Program (特定保健指導向け睡眠改善プログラム) Japan government-regulated specified health guidance program that incorporates sleep sensor data and personalized coaching for health management. Registered under invoice number 2722100035.
• Active Sleep Analyzer Sleep Sensor Mat-type sleep sensor (W78xL24.5xH1.8cm, 1kg, AC100V 50/60Hz ~2W, Wi-Fi IEEE802.11b/g/n 2.4GHz, Bluetooth 4.2) developed by Paramount Bed, placed under the mattress to measure sleep metrics. Provided on a lending basis as part of NTT PARAVITA's service offerings.
• Onemuri Techou (おねむり手帖) Sleep Report Detailed sleep report providing structured data including bedtime, sleep onset, sleep latency, wake time, mid-sleep awakenings, breathing status, sleep efficiency, heart rate, activity level, and number of awakenings. Generated from sleep sensor data via AI analysis.

Quantifiable outcome

• Cognitive function estimation AI validated by medical corporations for practical implementation
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• Kakogawa City, Hyogo Prefecture (兵庫県加古川市)majorStrategic or Co-development Partner · 1 June 2020Municipal partnership for sleep sensor demonstrations and community health promotion. Agreement signed June 2020. Conducting demonstrations for improving citizen health and early detection of cognitive decline using sleep sensors.
• Tenri City, Nara Prefecture (奈良県天理市)majorStrategic or Co-development Partner · 1 June 2020Municipal partnership for sleep sensor demonstrations and community health promotion. Agreement signed June 2020. Conducting demonstrations for improving citizen health and early detection of cognitive decline using sleep sensors.
• Osaka University Graduate School of Medicine, Department of Psychiatry (大阪大学 大学院医学系研究科 精神医学分野)coreStrategic or Co-development Partner · 1 January 2017Joint research partnership with Professor Manabu Ikeda on sleep sensor applications and health monitoring. Conducts clinical validation of sleep-based cognitive function estimation. Jointly developing AI engine for analyzing sleep data to detect cognitive decline.
• Medical Corporations (医療法人)majorStrategic or Co-development PartnerPartnership with medical corporations to verify the practicality of cognitive function estimation AI engine. Validating the service for implementation in healthcare settings. Received positive evaluations for the cognitive function estimation service.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paramount Bed: 49% parent and supplier of the Active Sleep Analyzer mat-type sleep sensor used by NTT PARAVITA. Paramount Bed is the Japan leader in healthcare/nursing beds and mat sensors, making it the most directly comparable peer in sleep sensing hardware and healthcare/long-term care.

Emerging players

• Eight Sleep: Sleep-tech company selling smart mattress systems and AI-driven sleep optimization. Comparable as a bed-adjacent sleep sensor + AI subscription business, though primarily consumer-direct in the US.
• Oura Health: Consumer sleep and readiness ring with growing enterprise wellness and clinical research use cases. Comparable to NTT PARAVITA in combining a sleep hardware product with AI-driven health insights, though delivered via wearable rather than bed-mat sensor.

Broad incumbents

• ResMed: Global leader in sleep apnea and respiratory care (CPAP, masks, connected health). Comparable as a sleep-focused device and connected-health company serving patients and providers, though its therapeutic focus differs from NTT PARAVITA's monitoring focus.
• Apple (Apple Watch / Health): Apple Watch and iPhone ship consumer-grade sleep tracking integrated with Apple Health, the same platform NTT PARAVITA pulls activity data from. Apple is the dominant consumer sleep-tracking baseline against which any sleep-tech company must differentiate on clinical depth and B2B reach.
• NTT West Japan: 51% parent that supplies the sleep data AI engine, ICT infrastructure, and enterprise/municipal relationships. It has also run sleep IoT trials with local governments since 2017, directly overlapping with NTT PARAVITA's core technology and go-to-market.
• Philips (Sleep & Respiratory): Large incumbent offering sleep and respiratory solutions including CPAP and connected sleep platforms. Comparable as an integrated sleep-device-and-software player operating across consumer and clinical channels.

Regional players

• MICIN: Japanese health-tech company focused on telemedicine, online medical care, and chronic disease management. Comparable as a Japan-based digital health player leveraging AI and data to deliver healthcare services to enterprises and providers.
• Medley: Japan-based healthcare platform operating job placement for medical staff and patient-facing services. Comparable as a domestic digital health operator connecting healthcare providers, employers, and patients.
• CureApp: Japanese digital therapeutics company addressing lifestyle diseases and addiction. Comparable as a Japan-based software-driven health company targeting the same prevention/corporate wellness use cases NTT PARAVITA addresses via sleep data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NTTPARAVITA
• Xx.com/nttparavita

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ntt Paravita