original idea
Idea Original is a Madrid-based boutique graphic communication design studio, founded in 1994 and part of the Materializa group, offering integrated brand, editorial, digital, and production design services to enterprise clients across banking, energy, consulting, and public-sector sectors on a project basis.
- Company typePrivate
- Founded1994
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What original idea does
Idea Original is a boutique graphic communication design studio founded in 1994 and headquartered on Paseo de la Castellana in Madrid, Spain. Operating as part of the Materializa group, the firm offers four integrated service pillars: Branding Integral (brand naming, identity systems, brand guidelines, corporate stationery, signage), Diseño Editorial (print and interactive publications, annual reports, catalogs, infographics), Diseño Digital (responsive web design, e-commerce, content architecture, usability, e-news, social media), and Aplicaciones Gráficas (art direction, production coordination, offset and digital printing, event graphics, packaging, corporate gifts). The studio delivers these as bespoke, project-based engagements rather than as discrete software products, with capabilities spanning both traditional print production (offset, serigraphy) and digital media.
The client base is composed almost entirely of enterprise and institutional buyers across banking and financial services (Barclaycard, Barclays Bank, Barclays Premier, Wizink), energy (Endesa, Redexis Gas), security (Prosegur), financial advisory and consulting (Abante, Leben), beverages (SWL Wine Lover, Evoca), and municipal/public institutions (Las Rozas Ciudad europea del deporte). Notable repeat engagements with Barclays/Barclaycard and Endesa across multiple project types indicate sustained, multi-year relationships at the top of the client roster.
The business operates on a sales-led, direct-engagement B2B professional services model. Clients initiate projects through website contact, email, or phone, and each engagement is custom-scoped with no publicly disclosed pricing. Marketing relies on the public portfolio website and word-of-mouth rather than paid channels or content programs. The firm runs with a micro-team of 1-10 employees, constraining scalability but enabling tight project oversight. There are no disclosed funding rounds, no AI/ML capabilities, no patents, and no geographic expansion beyond the Madrid domestic market.
original idea firmographics
Firmographics- Name
- original idea
- Legal name
- Idea Original
- Website
- https://ideaoriginal.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Idea Original is a Madrid-based boutique graphic communication design studio, founded in 1994 and part of the Materializa group, offering integrated brand, editorial, digital, and production design services to enterprise clients across banking, energy, consulting, and public-sector sectors on a project basis.
- Ownership category
- akta.pro rank
original idea industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where original idea is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
original idea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Design and Communication Services: Project-based professional services revenue from comprehensive graphic communication projects including brand identity, editorial design, digital design, and graphic applications. Services are customized and tailored to each client.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
original idea product offering
Product offeringCore offering
Idea Original is a Madrid-based graphic communication design studio that develops integrated branding, editorial, digital, and print design projects for enterprise clients. Founded in 1994, the firm delivers custom design solutions spanning brand identity creation, editorial publications, responsive websites, e-commerce, packaging, signage, and production coordination across digital and traditional offset/serigraphy media.
Product overview
Idea Original is a graphic communication design studio founded in 1994, operating as a single integrated service offering rather than a platform-based product. The company provides comprehensive communication design services organized into four main practice areas: Branding Integral (brand identity and naming), Diseño Editorial (print and digital publications), Diseño Digital (web design and digital environments), and Aplicaciones Gráficas (graphic applications and production). These services are delivered as bespoke projects tailored to each client's needs, rather than as discrete software products or modules. The studio serves clients across diverse sectors including banking, energy, and corporate organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Integral (Brand Design)
- Diseño Editorial (Editorial Design)
- Diseño Digital (Digital Design)
- Aplicaciones Gráficas (Graphic Applications)
Companies that use original idea
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
original idea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
original idea partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- materializaparent companyMaterializa is the parent company/group that owns Idea Original. Idea Original operates as a company within the materializa group structure.
Scale indicators1 record
Recent moves3 records
original idea competitors and assessment
Company assessmentDirect peers
- Mucho Studio: Barcelona-based independent branding and design studio offering integrated brand identity, editorial, and digital services to enterprise clients across Spain and internationally. Closely comparable in scope, boutique size, and full-service model to Idea Original.
- Summa Branding: Spanish branding and design agency with offices in Spain, focused on brand strategy, visual identity, naming, and packaging for enterprise clients. Direct competitor in the Spanish full-service branding space.
- Folch Studio: Barcelona-based independent design studio offering brand identity, editorial design, and graphic communications for cultural and enterprise clients. Comparable boutique Spanish design agency with similar integrated offering.
- Morillas Brand Design: Barcelona-based independent brand identity and design consultancy serving enterprise clients across Spain. Directly comparable in focus on visual identity systems and corporate branding work.
Broad incumbents
- Interbrand: Global brand consultancy with a Madrid office, offering brand strategy, identity, and design services to multinational enterprise clients. Overlaps with Idea Original's enterprise branding work but operates at global scale.
- Pentagram: Global independent design firm with partner-led studios, offering brand identity, editorial, and graphic design services. Operates as an established brand-design incumbent with similar craft-driven full-service positioning.
- Saffron Brand Consultants: Global independent brand consultancy with a Madrid office serving enterprise clients across financial services, energy, and other sectors — directly overlapping with Idea Original's Barclays/Endesa client verticals.
- Wolff Olins: Global brand consultancy offering brand strategy, identity, and design for enterprise clients across multiple sectors. Broader incumbent competing for enterprise branding and design engagements at scale.
- Landor & Fitch: Global brand consulting and design firm with offices in Madrid and Barcelona, serving major enterprise clients across brand strategy, identity, and design. Larger incumbent competing for the same enterprise design budgets.
- FutureBrand: Global brand consultancy with presence in Spain offering brand strategy, visual identity, and design services to enterprise clients. Competes for the same enterprise brand and design engagements at greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
original idea financial estimates
Financial estimateRevenue estimate
Valuation estimate
original idea leadership team
Management profileNumber of profiles
Profiles1 record
original idea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
original idea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about original idea
What does original idea do?
Idea Original is a Madrid-based graphic communication design studio that develops integrated branding, editorial, digital, and print design projects for enterprise clients. Founded in 1994, the firm delivers custom design solutions spanning brand identity creation, editorial publications, responsive websites, e-commerce, packaging, signage, and production coordination across digital and traditional offset/serigraphy media.
Is original idea a public or private company?
original idea is a private company. It is classified as corporate owned and is currently operating.
When was original idea founded?
original idea was founded in 1994. It employs 1 to 10 people.
Where is original idea based?
original idea is headquartered in Madrid, Spain, in the Europe region.
How does original idea make money?
One revenue line is on record: design and Communication Services.
Who are original idea's main competitors?
Direct peers on record are Mucho Studio, Summa Branding, Folch Studio and Morillas Brand Design. Broad incumbents are Interbrand, Pentagram, Saffron Brand Consultants, Wolff Olins, Landor & Fitch and FutureBrand.
Does original idea have an API?
No public API is recorded for original idea.
What industry is original idea in?
original idea's product category is Graphic Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7311.