Green Olive Firewood
Green Olive Firewood is a UK-based e-commerce retailer and producer of premium kiln-dried firewood, charcoal, smoking woods, peat-free compost, and garden storage products, serving both individual consumers and trade customers (restaurants, garden centres, hospitality) across mainland UK.
- Company typePrivate
- Founded2011
- HeadquartersHorsham, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Green Olive Firewood does
Green Olive Firewood Co is a UK-based e-commerce retailer and producer of premium, sustainably sourced firewood, charcoal, smoking woods, garden compost, and garden storage products, founded in 2011 and operating as a privately held company with 1-10 employees. The company sells under the Green Olive Firewood brand via its website greenolivefirewood.co.uk, offering a broad catalogue that includes kiln-dried logs (Ready to Burn certified, below 20% moisture), British kiln-dried logs, olive wood logs, multiple lumpwood and briquette charcoal SKUs, firelighters, smoking wood chips/chunks/pellets, peat-free coffee compost (PAS100 certified), biochar soil improvers, firepits, BBQ shelters, log stores, and garden bars. It operates its own charcoal production at Ridge Farm, West Sussex, using emission charcoal retorts and locally sourced hardwoods from Surrey and West Sussex, providing some vertical integration in its key product line. The company runs a dual go-to-market: direct-to-consumer e-commerce with DPD parcel and pallet delivery across most UK mainland postcodes, and a trade/wholesale channel distributing through garden centres, restaurants, mobile food traders, hotels, glamping sites, holiday rentals, farm shops, butchers, delicatessens, convenience stores, and petrol stations. Revenue is generated through one-time unit sales with volume-based pricing tiers, a 10% first-purchase email discount, and a money-back guarantee. There is no proprietary technology platform, no disclosed AI/ML capability, no institutional funding, and no M&A activity in the source material; the company is a bootstrapped, founder/family-style small business extending its product line and channel reach organically.
Green Olive Firewood firmographics
Firmographics- Name
- Green Olive Firewood
- Legal name
- Green Olive Firewood Co
- Website
- https://greenolivefirewood.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Olive Firewood is a UK-based e-commerce retailer and producer of premium kiln-dried firewood, charcoal, smoking woods, peat-free compost, and garden storage products, serving both individual consumers and trade customers (restaurants, garden centres, hospitality) across mainland UK.
- Ownership category
- akta.pro rank
Green Olive Firewood industry classification
Industry- Product category
- Firewood & BBQ Fuel
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Support Activities for Forestry (115310), Support Activities for Forestry (1153)
- SIC
- Forestry (800), Lumber & Wood Products (No Furniture) (2400), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
- akta.pro secondary industries
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
Keywords
Where Green Olive Firewood is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Green Olive Firewood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Retail Product Sales: Direct-to-consumer sales of firewood, charcoal, firelighters, smoking woods, garden compost, and garden storage products through their e-commerce website. Products sold at various pack sizes from individual bags to bulk pallet orders.
- Trade/Wholesale Sales: Bulk supply to retailers and food service businesses including garden centres, restaurants, and professional chefs. Competitive trade pricing with flexible order volumes and UK-wide delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kiln Dried Logs - Bulk Bags |
| Unit Pricing | Pay-as-you-go | Kiln Dried Logs - Net Bags |
| Unit Pricing | Pay-as-you-go | Olive Wood Logs |
| Unit Pricing | Pay-as-you-go | Premium Professional Lumpwood Charcoal 10kg |
| Unit Pricing | Pay-as-you-go | Premium Gourmet Lumpwood BBQ Charcoal 5kg |
| Unit Pricing | Pay-as-you-go | Natural Lumpwood Charcoal 3kg |
| Unit Pricing | Pay-as-you-go | BBQ Charcoal Briquettes |
| Unit Pricing | Pay-as-you-go | Instant Light Lumpwood Charcoal 2kg |
| Unit Pricing | Pay-as-you-go | Garden Compost Products |
| Unit Pricing | Pay-as-you-go | Firelighters |
| Unit Pricing | Pay-as-you-go | Kindling Wood |
| Unit Pricing | Pay-as-you-go | Garden Storage (Log Stores, BBQ Shelters) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Green Olive Firewood product offering
Product offeringCore offering
Green Olive Firewood produces and retails sustainably sourced, Ready to Burn certified kiln-dried firewood logs, BBQ and restaurant-grade lumpwood charcoals, firelighters, smoking woods, peat-free garden compost, and outdoor garden products (firepits, BBQ shelters, log stores, garden bars) to UK consumers and trade customers. Products are sold via the company's e-commerce website and through a wholesale network spanning garden centres, restaurants, hospitality venues, and convenience retail.
Product overview
Green Olive Firewood is a UK-based e-commerce retailer offering a diversified portfolio of fuel and garden products. The core product lines include: (1) BBQ Charcoals – lumpwood charcoal (Premium Gourmet, Premium Professional, Natural), BBQ charcoal briquettes, and instant light charcoal, sold in various pack sizes from 2kg to 80kg for home and professional use; (2) Firewoods – kiln dried logs (standard, British, Olive wood, Cooking), sold in bulk bags, barrow bags, dumpy bags, jumbo bags, and nets; (3) Firelighters – kindling wood, wood wool firelighters, organic firelighters, instant fire logs, and refillable lighters; (4) Smokin' Wood – smoking wood pellets, chips and chunks in apple, beech, citrus, olive, oak whisky barrel, and oak brandy flavours; (5) Garden Compost – peat-free coffee compost (PAS100 certified), carbon gro biochar compost and multi-purpose compost; (6) Garden Storage – BBQ shelters, firepits, BBQ huts, log stores, and garden bars. All firewood products are Ready to Burn certified, and the company offers trade/wholesale supply to retailers and restaurants.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Kiln-dried logs burn at least twice as long as unseasoned wood
- +2 more outcomes
Companies that use Green Olive Firewood
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Green Olive Firewood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Olive Firewood partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Green Olive Firewood competitors and assessment
Company assessmentDirect peers
- The Firewood Company: UK-based firewood supplier offering kiln-dried logs, hardwood, and bulk delivery directly to consumers. Closest direct competitor to Green Olive Firewood in the premium domestic firewood segment, with overlapping customer base and product mix.
- Logs Direct: One of the UK's largest online firewood retailers, supplying kiln-dried logs, hardwood, softwood, and biomass fuels to consumers and trade customers. Direct peer in DTC firewood with similar delivery model and broader product breadth.
- Carbon Gold: UK biochar company producing peat-free composts and soil improvers enriched with biochar. Direct peer in the sustainable compost / biochar category where Green Olive also competes with its Carbon Gro line.
- Tamar Valley Firewood: Southwest UK firewood supplier offering kiln-dried logs, hardwood, and smoking woods via online ordering and local delivery. Direct peer serving overlapping home heating and BBQ customer segments.
- Whaoo: UK-based premium BBQ fuel brand offering lumpwood charcoal, smoking woods, and accessories through DTC and retail channels. Direct competitor in the premium BBQ charcoal and smoking wood category targeting enthusiast consumers.
- Premier Logs: UK supplier of kiln-dried hardwood logs, kindling, and firewood accessories with DTC e-commerce and trade supply. Direct competitor focused on the same Ready to Burn certified hardwood firewood category.
Broad incumbents
- Big Green Egg: Global premium ceramic kamado grill brand with UK presence selling grills, charcoal, and accessories through dealer network and DTC. Adjacent competitor and potential channel partner in the outdoor cooking fuel and equipment category.
- Dobbies Garden Centres: Largest UK garden centre chain selling plants, garden supplies, BBQ equipment, and seasonal fuel products including firewood and charcoal. Major retail channel for Green Olive's trade partners and a competitive retail destination for similar products.
- Weber: Global leader in BBQ grills and accessories with broad charcoal, gas, and electric product lines sold through UK retailers. Broad incumbent in outdoor cooking whose charcoal and briquettes compete indirectly with Green Olive's fuel range.
Emerging players
- CPL Distribution: UK-based pellet and solid fuel distributor supplying biomass pellets, firewood, and smokeless fuels to trade and consumer channels. Overlap in fuel distribution category, with broader biomass exposure than Green Olive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Olive Firewood social profiles
Digital presenceGreen Olive Firewood compliance and trust
Trust signalCompliance2 records
Green Olive Firewood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Olive Firewood leadership team
Management profileNumber of profiles
Green Olive Firewood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Olive Firewood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Olive Firewood
What does Green Olive Firewood do?
Green Olive Firewood produces and retails sustainably sourced, Ready to Burn certified kiln-dried firewood logs, BBQ and restaurant-grade lumpwood charcoals, firelighters, smoking woods, peat-free garden compost, and outdoor garden products (firepits, BBQ shelters, log stores, garden bars) to UK consumers and trade customers. Products are sold via the company's e-commerce website and through a wholesale network spanning garden centres, restaurants, hospitality venues, and convenience retail.
Is Green Olive Firewood a public or private company?
Green Olive Firewood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Olive Firewood founded?
Green Olive Firewood was founded in 2011. It employs 1 to 10 people.
Where is Green Olive Firewood based?
Green Olive Firewood is headquartered in Horsham, United Kingdom, in the Europe region.
How does Green Olive Firewood make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are trade/Wholesale Sales.
Who are Green Olive Firewood's main competitors?
Direct peers on record are The Firewood Company, Logs Direct, Carbon Gold, Tamar Valley Firewood, Whaoo and Premier Logs. Broad incumbents are Big Green Egg, Dobbies Garden Centres and Weber. CPL Distribution is listed as an emerging player.
Does Green Olive Firewood have an API?
No public API is recorded for Green Olive Firewood.
What industry is Green Olive Firewood in?
Green Olive Firewood's product category is Firewood & BBQ Fuel. Its primary akta.pro industry code is CRAIAIAH, Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories), with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 444240 and its SIC code is 800.