What Pivot Stove & Heating does

Pivot Stove & Heating is an Australian family-owned specialty retailer and wholesale distributor of wood heating products, spare parts, and flue systems, founded in 1876 in Geelong, Victoria, and currently operated in its sixth generation by Greg Parker-Hill and Tammie Parker-Hill. The company claims to be Australia's oldest heating store and operates across eight internal divisions: Pivot Wholesale (managing brand relationships and dealer supply), Pivot Retail (three showrooms in North Geelong, Geelong city, and Dandenong South), Pivot Logistics (four company-owned delivery trucks), Pivot Marketing (video content and social media), Pivot Technical (aftermarket support), Pivot Online (the DTC Shopify e-commerce site pivotonline.com.au), Pivot Training (two full-time field reps running dealer training), and Pivot Production (Geelong assembly line for the proprietary Pivot Insulated Room Sealed Flue Kit). It serves as the exclusive Australian distributor for four imported brands — Pacific Energy (Canada), Charnwood (England), Yunca (New Zealand), and Pyro Fires (New Zealand) — and also stocks aftermarket parts for ESSE, Regency, Heat Charm, True North, Chesney, and Everhot wood heaters and stoves, spanning 50+ model-specific SKU collections. Revenue is generated through three channels: direct retail sales at the three Victoria showrooms, wholesale distribution to a 90+ dealer network across Australia, and online spare-parts sales via Shopify, with a stated 0.01% return rate. Pricing is unit-based in Australian dollars, ranging from approximately $5 AUD for small consumable parts to over $600 AUD for larger assemblies and flue components, with a Lay-By option available for higher-value purchases.

Name

Pivot Stove & Heating

Legal name

Pivot Stove & Heating

Website

https://pivotonline.com.au

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

1–10 employees

Short description

Pivot Stove & Heating is a sixth-generation Australian family-owned specialty retailer and wholesale distributor founded in 1876, selling wood heaters, spare parts, and flue systems through three Victorian showrooms, a 90+ dealer network, and a Shopify DTC e-commerce site.

Ownership category

akta.pro rank

Product category

Wood Heating Equipment and Spare Parts

NAICS

Major Household Appliance Manufacturing (33522), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Household Appliances (3630), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• Wood heater spare parts
• Wood stoves
• Room sealed flue
• Fireplace accessories
• Wood heating equipment

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Direct sales of wood heaters, spare parts, and accessories through three retail showrooms in Victoria (Geelong and Dandenong South).
2. Wholesale Distribution: Wholesale distribution to dealer network across Australia, supporting over 90 dealer locations with product supply, marketing support, and logistics.
3. E-commerce / Online Parts Sales: Online sales of spare parts through pivotonline.com.au, offering direct-to-consumer purchasing of replacement parts for various wood heater brands.
4. Pivot Production Assembly: Assembly of products at their Geelong facility, including their proprietary Room Sealed Flue Kit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pivot Stove & Heating sells wood heaters, wood stoves, fireplace equipment, spare parts, flue systems, and accessories across multiple international brands (Pacific Energy, Charnwood, Yunca, Pyro Fires, ESSE, Regency, Heat Charm, True North, Chesney, Everhot) through three retail showrooms, an Australia-wide wholesale dealer network of 90+ locations, and the pivotonline.com.au e-commerce site. The company also designs and manufactures its own Pivot Insulated Room Sealed Flue Kit in stainless steel at its Geelong assembly facility.

Product overview

Pivot Stove & Heating operates Pivot Online (pivotonline.com.au), a wholesale and retail e-commerce platform specializing in spare parts for wood heaters, wood stoves, and fireplace equipment. The company was established in 1876 and is Australia’s oldest heating store, now in its sixth generation of family ownership. The product portfolio includes spare parts for multiple international wood heater brands: Pacific Energy (from Canada) with models including Alberni, Alderlea T4/T5/T6, Neo 1.6/2.5, Vista, Super, and Summit; Charnwood (from England) including Aire 3, Aire 7, Arc 7, Bay BX, Cranmore 7, Cove III, Island II, and Island III; Pyro Fires (from New Zealand) including Pyro Classic IV and Pyro Mini; Yunca (from New Zealand) including Monte, Monte ECO, Wegj, Wegj 2000+, Hobson/Qewb/Fitzroy, and Multi; Heat Charm including C500/I500 and C600/I600; Regency gas and wood heaters; ESSE wood cookers including 700, 775, Warmheart, Bakeheart, Ironheart, 500+1, 905, 990, and 990CH; Everhot 204; and Chesney Heat N Grill. The company also manufactures and sells its own Pivot Insulated Room Sealed Flue Kit in various sizes (6", 8", 10", 12"), along with stainless steel flue pipes, cowls, bends, flashing, and pellet RSF flue components. Supporting products include wood heater maintenance supplies (gaskets, firebricks, glass, baffles), fireplace essentials ( bellows, tools, log holders), high temperature paints, door seals, and ESSE-specific accessories. The platform is powered by Shopify e-commerce infrastructure with multiple physical showroom locations and an Australia-wide dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacific Energy Wood Heaters High-efficiency Canadian wood heaters (freestanding and inbuilt models including Alberni, Alderlea T4/T5/T6, Neo 1.6/2.5, Vista, Super, and Summit) distributed to Australian consumers and dealers, designed for performance, clean burning, and long burn times.
• Charnwood Wood Heaters and Stoves Traditional, high-quality English-made wood stoves (Aire 3, Aire 7, Arc 7, Bay BX, Cranmore 7, Cove III, Island II, Island III) distributed for customers who want both function and aesthetic appeal.
• Yunca Wood Heaters New Zealand-made wood heaters (Monte, Monte ECO, Wegj, Wegj 2000+, Hobson/Qewb/Fitzroy, Multi) with options for combined space heating and hot water heating.
• Pyro Fires Wood Heaters New Zealand-made clean-burning wood heaters (Pyro Classic IV and Pyro Mini) targeted at environmentally conscious customers wanting lower smoke and reduced wood consumption.
• True North Wood Heaters

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• CharnwoodcoreStrategic or Co-development PartnerTraditional, high quality English made wood heaters imported from England. Designed for customers who want a fire that not only works well but looks good. Pivot serves as the Australian distributor.
• Pacific EnergycoreStrategic or Co-development PartnerPacific Energy wood heaters imported from Canada. Described as the most efficient wood heaters on the market, designed for customers who require performance, clean burning, and long burn times. Pivot serves as the Australian distributor.
• YuncacoreStrategic or Co-development PartnerWood heaters from New Zealand that also heat hot water. Designed for customers who want a reliable, quality product with the option for hot water heating. Pivot serves as the Australian distributor.
• Pyro FirescoreStrategic or Co-development PartnerThe cleanest burning wood heater in the world, imported from New Zealand. Designed for environmentally conscious customers who want to burn less wood and reduce smoke. Pivot serves as the Australian distributor.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Flame: Real Flame is an Australian multi-brand wood heater and gas log fire retailer operating showrooms across multiple states. Like Pivot, it distributes a portfolio of premium imported wood heater brands alongside its own product range, with comparable showroom + dealer + e-commerce channel mix targeting Australian homeowners.
• Nectre: Nectre is an Australian wood heater manufacturer selling direct to consumers and through dealers. Like Pivot, Nectre operates in the Australian wood-heating category with a heritage brand identity, though Nectre sells its own manufactured brand rather than distributing multiple international labels.
• Coonara: Coonara is an Australian wood heater manufacturer whose products are distributed through a dealer network across Australia. Like Pivot, Coonara competes in the same wood-heating category with comparable product positioning, dealer-led distribution, and target customer base of Australian homeowners.
• Kemlan: Kemlan is an Australian wood heater manufacturer distributed through Australian dealers. Like Pivot, Kemlan competes in the wood heating category with a multi-channel distribution model reaching the same Australian homeowners, with overlapping product lines in slow-combustion wood heaters.
• Metters: Metters is an Australian wood heater manufacturer with a long heritage in the Australian market. Like Pivot, Metters sells wood heaters through an Australian dealer network with comparable target customers, product category, and emphasis on slow-combustion heating.
• Astra Wood Heating: Astra Wood Heating is an Australian wood heater manufacturer and brand distributed through Australian dealers. Like Pivot, Astra competes in the same wood heating category with similar multi-channel distribution to Australian homeowners and overlapping product positioning in freestanding slow-combustion heaters.
• Jotul Australia: Jotul Australia is the local distributor for the Norwegian Jotul cast-iron wood stove brand, operating showrooms and dealer relationships across Australia. Like Pivot, Jotul Australia distributes a premium imported wood heater brand through an Australian dealer network with showrooms, competing for the same premium-segment Australian customers.

Broad incumbents

• Bunnings Warehouse: Bunnings Warehouse is Australia's largest hardware retailer and sells wood heaters, flue components, and fireplace accessories alongside a broad range of home improvement products. While Bunnings offers overlapping products, it operates as a mass-market DIY/home improvement retailer rather than a wood-heating specialist, and competes mainly on price and convenience rather than specialist expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pivotstove
• Facebookfacebook.com/PivotStoveHeating
• Instagraminstagram.com/pivotstove
• Xx.com/pivotstoves

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pivot Stove & Heating