Duranglers

What Duranglers does

Duranglers Inc. is a privately held fly fishing outfitter and retail business founded in 1983 and headquartered at 923 Main Avenue in Durango, Colorado, where it operates the Duranglers Flies and Supplies Fly Shop — a full-service brick-and-mortar fly shop open seven days a week with extended seasonal hours. The company has run continuously for over 40 years and positions itself as the Four Corners region's premier outfitter, holding Orvis Endorsed Outfitter certification, Trout Unlimited Outfitters/Guides/Business Member status, and Colorado outfitter registration #671. It serves fly fishing enthusiasts of all skill levels, from first-time casters to advanced anglers, with a customer mix spanning individual recreational shoppers, guided-trip clients, class attendees, and destination travelers.

The company's offerings span four revenue streams: (1) retail product sales — fly rods, reels, waders, boots, flies, lines, leaders, tippet, packs, vests, clothing, sunglasses, luggage, fly tying materials, branded logo gear, and gift cards from premium brands including Orvis, Sage, Scott, Simms, Fishpond, Patagonia, and Smith Optics; (2) guided fly fishing trips on the San Juan, Animas, Rio Grande, Dolores, Piedra, high country streams, and stillwaters, operating year-round as a 12-month outfitter; (3) fly fishing and fly tying classes; and (4) hosted international destination trips to Blue Bonefish Lodge in Belize, Mars Bay Bonefish Lodge in the Bahamas, and the Iberá Wetlands in Argentina. Technology is conventional: a WordPress-based content management system driving the duranglers.com e-commerce storefront integrated with Authorize.Net for payment processing, plus an active blog and social channels (Facebook, Instagram, YouTube, X, Pinterest) used for top-of-funnel content marketing.

The go-to-market is multi-modal: direct-to-consumer retail and e-commerce, an event-driven annual Duranglers Fly Fishing Festival, and a community-led content strategy centered on beginner guides, fly tying tutorials, river reports, product reviews, and trip write-ups. Pricing is unit-based with a $50 free-shipping threshold and a 30-day return policy. The business is independently owned with no disclosed venture capital, private equity, or parent company involvement, consistent with a founder- or family-owned regional outdoor recreation retailer. No revenue, headcount, or AI/technology differentiation signals are publicly disclosed.

Name

Duranglers

Legal name

Duranglers Inc.

Website

https://duranglers.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Duranglers is a privately held, 40+ year fly fishing outfitter based in Durango, Colorado, operating a brick-and-mortar fly shop, an e-commerce store, year-round guided trips on Southwest Colorado rivers, fly tying and casting classes, and hosted international destination trips for recreational anglers.

Ownership category

akta.pro rank

Product category

Fly Fishing Outfitter

NAICS

Sporting Goods Retailers (459110)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)

Keywords

• Fly fishing guides
• Fly fishing retail
• Guided fishing trips
• Fly fishing equipment
• Outdoor recreation services

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Sale of fly fishing equipment including fly rods, reels, waders, boots, flies, fly lines, leaders, tippet, packs, vests, clothing, sunglasses, luggage, and fly tying materials through both physical store and online e-commerce platform.
2. Guided Fly Fishing Trips: Custom-guided fly fishing trips on San Juan River, Animas River, Rio Grande River, Dolores River, Piedra River, high country streams, and lakes. Operating as registered outfitter (#671) offering 12-month guide services.
3. Fly Fishing Classes: Classes teaching fly fishing basics and fly tying skills. The company offers educational programs for beginners and intermediate anglers looking to improve their skills.
4. Destination Fishing Travel: Organized international fishing trips to destinations including Blue Bonefish Lodge in Belize and Mars Bay Bonefish Lodge in the Bahamas, offering comprehensive travel packages for anglers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Duranglers is a fly fishing outfitter and full-service fly shop operating since 1983 in Durango, Colorado. The company sells fly fishing equipment (rods, reels, waders, flies, lines, tying supplies, packs, accessories, apparel) through a physical storefront and e-commerce website, while providing custom-guided fly fishing trips on Southwest Colorado and Northern New Mexico rivers, fly fishing and fly tying classes, and hosted international destination trips.

Product overview

Duranglers is a fly fishing retail and guiding business offering guided fishing trips, a full-service online fly shop, and educational classes. The core offerings include professional guide services on multiple rivers (San Juan, Animas, Rio Grande, Dolores, Piedra), an e-commerce platform selling fly fishing equipment across categories (rods, reels, waders, flies, lines, tying supplies, packs, accessories), branded Duranglers logo merchandise, destination fishing trips internationally, and fly fishing instruction classes. The business operates as a brick-and-mortar fly shop in Durango, Colorado combined with a comprehensive online retail presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide Service

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• OrviscoreGTM or Marketing PartnerDuranglers is an Orvis Endorsed Outfitter Fly Shop, indicating a formal partnership where Duranglers represents Orvis products and receives endorsement/brand association. This partnership provides credibility and access to Orvis product lines for retail and guide services.
• Trout UnlimitedcoreStrategic or Co-development PartnerOfficial member of Trout Unlimited's Outfitters, Guides, and Business Member Program. This membership demonstrates commitment to conservation and responsible angling practices while providing association with Trout Unlimited's conservation mission.
• Blue Bonefish Lodge (Ambergris Caye, Belize)minorChannel Partner/ Reseller/ DistributorInternational fishing destination partnership for hosted fishing trips. Duranglers organizes and promotes travel packages to this saltwater fly fishing destination as part of their destination fishing offerings.
• Mars Bay Bonefish Lodge (Andros South, Bahamas)minorChannel Partner/ Reseller/ DistributorInternational fishing destination partnership for hosted fishing trips to the Bahamas. Duranglers promotes and organizes travel packages for bonefish and permit fishing expeditions.
• Iberá Wetlands (Argentina)minorChannel Partner/ Reseller/ DistributorInternational fishing destination partnership featuring hosted trips to Argentina's Iberá Wetlands for golden dorado fishing experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Mass-market outdoor retailer carrying a broad fly fishing assortment at scale. Competitive pressure on Duranglers' e-commerce pricing and assortment, though lacks Duranglers' specialized guide service and local expertise.
• Orvis: Premier national fly fishing brand and retailer that certifies Duranglers as an Endorsed Outfitter. Orvis sells a comparable product catalog (rods, reels, apparel, flies) and operates its own lodges and guide services, making it the dominant incumbent in the same category with broader reach.

Direct peers

• Sweetwater Fly Shop: Colorado fly shop with multiple locations offering guided trips, retail gear, and classes. Direct peer in the Rocky Mountain fly fishing retail and guide service space.
• Montana Angler: Bozeman, Montana fly shop and guide service operating retail, guided trips, schools, and destination travel. Mirrors Duranglers' integrated fly shop, guide, and travel business model in another key Western fly fishing market.
• Blue Ribbon Flies: Legendary fly shop and guide service in Buena Vista, Colorado, offering a directly comparable mix of guided fly fishing trips, retail gear sales, and educational content serving a similar Rocky Mountain angler demographic.
• Tailwaters Fly Fishing Co. Texas-based fly shop with guided trips, retail, schools, and destination travel. Similar vertically integrated model combining physical retail, e-commerce, instruction, and hosted international trips.
• Trout's Fly Fishing: Denver-based fly shop and guide service offering guided trips, retail gear, classes, and destination travel. Highly comparable multi-revenue-stream model targeting Colorado fly anglers with both physical and online presence.
• The Fly Shop (California): Long-established fly fishing retailer and travel outfitter based in Redding, California. Operates a brick-and-mortar fly shop, e-commerce, guide services, and destination travel programs in a virtually identical business model.

Emerging players

• AvidMax: Online fly fishing retailer offering competitive pricing on fly fishing gear. Represents the e-commerce competitive threat more than a direct physical/discovery peer, but increasingly competes for Duranglers' online fly shop customers.

Regional players

• Animas Valley Anglers: Direct local competitor in Durango, Colorado providing guide trips and fly fishing retail on the same Southwestern rivers (Animas, San Juan). Closest geographic direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Duranglers
• YouTubeyoutube.com/channel/UCk9rMONaekYDI2m66MKffVw
• Facebookfacebook.com/duranglers
• Instagraminstagram.com/duranglers
• Pinterestpinterest.com/duranglers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duranglers